Serena Gill Email & Phone Number

Driven, passionate, and ambitious marketing and sports media professional with the positivity and enthusiasm to challenge oneself to higher degrees. A friendly and open leader with experience in managing teams, mentoring, coordinating projects and events, collaborating cross-functionally, and meeting tight deadlines. With a keen eye for detail, a diverse skill set, and experience in the sports, entertainment, media, tech, higher education, non-profit, and hospitality industries, as well as educational, athletic, and volunteer involvements abroad, have proven to provide great opportunities for personal growth, networking, and an expansion of knowledge.An avid competitive runner, former student-athlete, traveller, nature and animal enthusiast, foodie, and social human who enjoys building deep personal connections, sharing stories, and trying new things.Please feel free to connect and contact me via LinkedIn. If you're looking for a mentor, let's chat soon - my mentee requests are currently closed but check back again at a later date.

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  Marketing Manager

  Tsn - The Sports Network - Canada

  Aug 2023 - Present - Toronto, Ontario, Canada

  - Oversee the complex TSN brand including TSN+, subscription drivers and audience growth, direct-to-consumer and affiliate executions, and brand management to achieve key audience KPIs- Head planning, activation, and post-reports of integrated marketing campaigns for pivotal TSN properties, in addition to maintaining strong partner relations- Manage paid media plans focused on reaching targeted and new audiences through a strategic marketing mix within assigned budgets- Collaborate closely with the Bell Media Agency on creative development to elevate the TSN brand and its properties while meeting campaign deadlines- Work together with the BarDown and TSN social team to leverage strong organic following to promote top TSN properties and eventsPortfolio: TSN, TSN+, TSN DTC, Hockey (NHL, IIHF, PWHL, CHL, Hockey Canada, NCAA), Basketball (NBA, WNBA, NCAA, CEBL), Auto Racing (F1, NASCAR, IndyCar), Combat Sports (UFC, AEW), Curling, Horse Racing, Rugby, Olympics, MuchMusic, and more