Serena How
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Serena How Email & Phone Number

Consumer Planning Manager at Diageo
Location: London, England, United Kingdom 9 work roles 3 schools
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✓ Verified Jul 2026 3 data sources Profile completeness 86%

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Current company
Diageo
Role
Consumer Planning Manager
Location
London, England, United Kingdom
Company size
32780 employees

Who is Serena How? Overview

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Quick answer

Serena How is listed as Consumer Planning Manager at Diageo, a with 32780 employees, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Serena How.

Serena How previously worked as Category Manager at William Grant & Sons and Insights Manager at William Grant & Sons. Serena How holds Bachelor’S Degree, Ba (Hons) Fashion Marketing, First Class Honours from University Of The Arts London.

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Email format at Diageo

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Diageo

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Profile bio

About Serena How

An ambitious and goal-driven individual with experience in consumer behaviour and luxury market insights/ strategy. As Insights Manager at Premium Distiller, William Grant & Sons, I use my inquisitive nature to take an analytical yet creative approach to my work in order to provide future and innovative business solutions.

Current workplace

Serena How's current company

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Diageo
Diageo
Consumer Planning Manager
United Kingdom
Website
diageo.com
Employees
32780
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9 roles

Serena How work experience

A career timeline built from the work history available for this profile.

Consumer Planning Manager

Diageo

United Kingdom

Insights Executive

William Grant & Sons

United Kingdom

Providing analytical & insight support to the Marketing Team and the extensive range of William Grant & Sons brands including Glenfiddich and Hendrick's Gin. This role involves diving deep into data and finding the nuggets of insight that can have an impact on brand strategy.

Apr 2019 - Jan 2022

Researcher / Strategist

Bureau Agency

London, United Kingdom

- Developing an understanding of client’s business environment and strategy- Researching and assembling strategic insights into visual presentation materials for clients- Performing competitive analysis and identifying gaps and opportunities in the marketplace- Keeping informed of emerging consumer behaviours, technologies and companies that are changing client’s businesses- Assisting the Strategic Director on client positioning

Oct 2018 - Apr 2019

Junior Researcher/Strategist

Bureau Agency

London, United Kingdom

Working for Bureau Clients and Bureau Agency, duties include:- Producing research and market insight papers for clients - Assisting the team with creative business strategy - Writing of marketing and promotional material- Assisting the Strategic Director on client positioning

Oct 2017 - Oct 2018

Internship

Cinta London

London

Assisting session hair stylist and make-up artist Cinta Miller. Duties include:- Meeting and greeting VIP clients- Organising and maintaining diaries and making appointments- Dealing with incoming email and corresponding on behalf of Ms Miller- Assisting in the Bumble and Bumble showroom, on photo shoots and fashion shows

May 2017 - Oct 2017

Creative Director

Pro Make-Up London

London, United Kingdom

Assisting with the development and promotion of brands; PRO Make-up London and Asian Make-up Agency. Duties included:- Formulating promotional material via Adobe Photoshop- Carrying out editorial style photo-shoots- Organising marketing and promotional activities- Incorporating knowledge of each brand's ethos in consequent marketing and promotional activities Our work has been featured on the front cover and inside of the magazine: Asian Wedding Directory

Aug 2014 - Aug 2016

Sales Associate

Harrods

Working as a temporary sales associate at Gucci and Dior in Harrods, duties include:- Serving and selling to clients, ensuring they receive foremost customer service- Ensuring thorough knowledge of brand background and product portfolio- Representing brand image through personal presentation and interaction with clients- Ensuring visual merchandising and retail environment is kept pristine and represents the brand

Dec 2015 - Jun 2016
Team & coworkers

Colleagues at Diageo

Other employees you can reach at diageo.com. View company contacts for 32780 employees →

CP Cheryl Preston Cheryl Preston Colleague at DiageoNorwalk, Connecticut, United States View → ZN Zipporah Ng'Endo Zipporah Ng'Endo Colleague at DiageoKenya View → BL Barbara L Amaral Barbara L Amaral Colleague at DiageoSão Paulo, Brazil View → MB Maximilian Brammer-Türck Maximilian Brammer-Türck Colleague at DiageoHamburg, Germany View → PN Pat Normile Pat Normile Colleague at DiageoIreland View → JW Jennifer Walker Jennifer Walker Colleague at DiageoFalkirk, Scotland, United Kingdom View → FC Francisco Cosme Lebron Francisco Cosme Lebron Colleague at DiageoPuerto Rico View → CI Charles Ishola Charles Ishola Colleague at DiageoDakar, Dakar Region, Senegal View → DS Deborah Strange, Cpim Deborah Strange, Cpim Colleague at DiageoFairfield, Connecticut, United States View → MC Miriam Carrillo Muñoz Miriam Carrillo Muñoz Colleague at DiageoGuadalajara, Jalisco, Mexico View →
3 education records

Serena How education

Bachelor’S Degree, Ba (Hons) Fashion Marketing, First Class Honours

University Of The Arts London

This specialised marketing course is entirely contextualised and immersed in the fashion industry with studies related to fashion.

Education record

Herschel Grammar School

Activities and Societies: Young Enterprise Achieved 3 A's in A-Levels in Geography, Psychology and Biology, an A in AS Art and 11 A*-A's.

FAQ

Frequently asked questions about Serena How

Quick answers generated from the profile data available on this page.

What company does Serena How work for?

Serena How works for Diageo.

What is Serena How's role at Diageo?

Serena How is listed as Consumer Planning Manager at Diageo.

Where is Serena How based?

Serena How is based in London, England, United Kingdom while working with Diageo.

What companies has Serena How worked for?

Serena How has worked for Diageo, William Grant & Sons, Bureau Agency, Cinta London, and Pro Make-Up London.

Who are Serena How's colleagues at Diageo?

Serena How's colleagues at Diageo include Cheryl Preston, Zipporah Ng'Endo, Barbara L Amaral, Maximilian Brammer-Türck, and Pat Normile.

How can I contact Serena How?

You can use AeroLeads to view verified contact signals for Serena How at Diageo, including work email, phone, and LinkedIn data when available.

What schools did Serena How attend?

Serena How holds Bachelor’S Degree, Ba (Hons) Fashion Marketing, First Class Honours from University Of The Arts London.

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