Serena Howeth

Serena Howeth Email and Phone Number

Creative Director / Director of User Experience at gotomedia @ gotomedia
2169 Folsom St,
Serena Howeth's Location
San Francisco, California, United States, United States
Serena Howeth's Contact Details

Serena Howeth personal email

n/a
About Serena Howeth

Serena has over 15 years designing mobile, web and emerging product experiences. As a founding member of gotomedia and Director of User Experience, Serena balances strategy, research, information design and branding into experiences that work — simply and beautifully. Her strategic approach helps bring the customer journey front and center, in a relevant and accessible manner. Serena leads a team of visual designers, experience architects and technologist and has designed web sites, web and mobile apps, and product interfaces for clients such as VMware, Samsung, Sony, Apple and Google. Serena is a local San Francisco resident and graduated of San Francisco State University, with degrees in Design and Industry and Conceptual / Information Arts. An avid entrepreneur, Serena dabbles in the real-estate market with self-designed properties available on Airbnb and enjoys time away with her husband and son whenever possible.

Serena Howeth's Current Company Details
gotomedia

Gotomedia

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Creative Director / Director of User Experience at gotomedia
2169 Folsom St,
Website:
gotomedia.com
Employees:
15
Serena Howeth Work Experience Details
  • Gotomedia
    Director Of User Experince / Creative Director
    Gotomedia Sep 2001 - Present
    Leads team of Visual Designers, Information Architects and production staff in user experience projects to develop innovative and user centered interfaces. Contributes information architecture and visual design solutions as hands on member of the user experience team. Consults with US based and international clients to articulate project goals and strategize on best practice solutions. Works closely with Usability specialists to create test plans, articulate testing goals and rapid prototype creation. Manages projects from inception to completion including writing creative briefs, creating budgets, schedules, and project plans. Participates in business development in producing proposals and pitching projects to clients.
  • City College Of San Francisco
    Lecturer
    City College Of San Francisco Aug 2006 - Dec 2009
    San Francisco
    Taught Graphic Design for New Media course to a class of 25 - 30 Graphic Design students. Developed course structure and all course materials. Incorporated knowledge of development process and design best practices gained from 15 years industry experience.
  • Idea Integration
    Senior Art Director
    Idea Integration Mar 1999 - Sep 2001
    Managed user experience group and facilitated growth of design division from one to twelve people. Incorporated usability testing, competitive analysis and effective design principles into award-winning solutions for online distribution and promotion. Oversaw the design, development and launch of several pre-IPO companies into public sites, including Food.com, Webvan and Omnisky. Worked to incorporate solid business practices with streamlined workflow processes for efficient, cost effective results.
  • Red Eye Digital Media
    Sr. Designer
    Red Eye Digital Media 1999 - 2000
    San Francisco
  • Visible Interactive
    Designer
    Visible Interactive 1997 - 1998
  • Skyrocket
    Designer
    Skyrocket 1997 - 1998

Serena Howeth Skills

Serena Visual Design Concept Development User Experience Web Design Usability Testing User Centered Design Interaction Design Business Development Rapid Prototyping Experience Design Mobile Design Information Design Strategy Usability San Html Creative Direction Art Direction User Interface Design Information Architecture Design Research User Experience Design Typography Design Strategy

Serena Howeth Education Details

Frequently Asked Questions about Serena Howeth

What company does Serena Howeth work for?

Serena Howeth works for Gotomedia

What is Serena Howeth's role at the current company?

Serena Howeth's current role is Creative Director / Director of User Experience at gotomedia.

What is Serena Howeth's email address?

Serena Howeth's email address is se****@****dia.com

What is Serena Howeth's direct phone number?

Serena Howeth's direct phone number is +141535*****

What schools did Serena Howeth attend?

Serena Howeth attended San Francisco State University, University At Buffalo.

What are some of Serena Howeth's interests?

Serena Howeth has interest in Kids, Electronics, Home Improvement, Reading, Home Decoration.

What skills is Serena Howeth known for?

Serena Howeth has skills like Serena, Visual Design, Concept Development, User Experience, Web Design, Usability Testing, User Centered Design, Interaction Design, Business Development, Rapid Prototyping, Experience Design, Mobile Design.

Who are Serena Howeth's colleagues?

Serena Howeth's colleagues are Kim Milne, Jacob Otis, Judy Baker, Kay Panchal, Jeffrey Chiang.

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