Serena has over 15 years designing mobile, web and emerging product experiences. As a founding member of gotomedia and Director of User Experience, Serena balances strategy, research, information design and branding into experiences that work — simply and beautifully. Her strategic approach helps bring the customer journey front and center, in a relevant and accessible manner. Serena leads a team of visual designers, experience architects and technologist and has designed web sites, web and mobile apps, and product interfaces for clients such as VMware, Samsung, Sony, Apple and Google. Serena is a local San Francisco resident and graduated of San Francisco State University, with degrees in Design and Industry and Conceptual / Information Arts. An avid entrepreneur, Serena dabbles in the real-estate market with self-designed properties available on Airbnb and enjoys time away with her husband and son whenever possible.
Listed skills include Serena, Visual Design, Concept Development, User Experience, and 22 others.