🤖 Waitlist: https://www.fuzzysequence.com/ and demo: https://calendly.com/serena-fuzzysequenceFuzzy Sequence is making AI more accessibleAbout me: I’m an Australian 🇦🇺 currently living in Singapore! I’ve worked for 10+ years in Strategy, Product and Operations across various industries. I’m passionate about solving creative challenges and building effective products. I have had experience in entrepreneurship, management consulting, product design, coding and financial analysis throughout my career. 🔖 Mr Yum (2022-2023): Product Management, Scaling Product Operations🔖 Geo (2021-2022): Head of Product & Strategy🔖 BBT Club (2021): COO & CXO🔖 ANZ Bank (2019 - 2021): Strategy and Transformation, Agile Transformation🔖 Incubate (2013): Startup Program Fellow🔖 IBM iX (2015 - 2019): Management Consulting, Strategy and Operations, UX Research, Design Thinking🔖 IBM (2012 - 2015): Tech Consulting, SQL Developer
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FounderFuzzy Sequence (Iterative S23)Melbourne, Vic, Au -
FounderFuzzy Sequence (Iterative S23) Apr 2023 - Present🪄 Building a B2B Saas Solution to help you with your work -
Senior Product ManagerMr Yum Oct 2022 - Mar 2023SingaporeLeading Rewards and Loyalty at Mr Yum, my goal is to create engaging experiences that drive customer loyalty and increase retention for our venues. I have a deep passion for cultivating meaningful relationships with customers, I'm always looking for ways to enhance their experience. From helping customers find the best perks, to crafting innovative loyalty programs, to creating exciting new ways for venues to interact with their patrons, I'm dedicated to building products that keep people excited and engaged. -
Product Operations ManagerMr Yum Apr 2022 - Mar 2023SingaporeMr Yum raised $89M to grow and lead product innovation globally. Mr Yum is a mobile ordering payment and CRM Marketing platform. We are ranked #4 in LinkedIn Top Startups 🚀 My role at Mr Yum is focused on scaling our operations and the way we work. -
Head Of ProductGeo Dec 2021 - Apr 2022Sydney, New South Wales, AustraliaGeo Workforces raised $6M in Oct 2021, focusing on growing as a product-led company. Geo is an NZX Listed Company with cloud-based software to manage an efficient mobile workforce. As a contractor, I focused on the strategic roadmap, establishing frameworks and operating practices in preparing the platform to scale. -
Chief Operating Officer & Chief Experience OfficerBubble Tea Club (Bbt Club) Jun 2021 - Mar 2022BBT Club raised $1.65M during the covid pandemic and won Shopify Award of the year! As COO/CXO, I led a team of 15 staff to improve operational efficiency and embedding a customer-centric approach. This included developing streamlined agile processes in our office workflow management and the way we work. • Improved operational efficiency by removing inefficiencies, coaching the team and incentive programs• Reduced Cost of Imported Goods by 20% which resulted in $x00,000 in cost savings• Built an inventory management system using data analytics for accurate forecasting and stock control • Implement operational practices and frameworks to support regulatory practices. This included how we manage the warehouse in a safe manner, record and maintenance upkeep• Developed products and systems for end to end supply chain flow, from Taiwan and China to Melbourne, including logistics through ocean, air, freight, truck and warehouse management• Created a metrics systems for customer insights and behaviour preferences -
Services Transformation | Initiative Scrum Master (Pmo Lead)Anz Oct 2020 - Mar 2021Established the Services Transformation Program for the Accelerated Strategy. The Transformation focuses on scaling the Service-Based Operating Model across the business, technology and corporate functions. As part of my role, I am focused on establishing the portfolio operating rhythm, embedding agile practices and ceremonies, fostering work alignment across teams, and coaching ways of working practices. -
Nwow Org Design Evolution And Consulting | Transformation ManagerAnz Aug 2020 - Oct 2020Lead the strategy to upskill, consult and provide recommendations to our senior leaders and business partners for the evolving needs of our organisation post the NWOW Transformation to help solve pain points relating to the inefficiencies, productivity and employee experience. -
Jira And Confluence Enterprise Product Adoption | Product ManagerAnz Apr 2020 - Aug 2020Due to COVID-19 priorities, our squad pivoted to support the needs of our organisation to transition to working from home globally. Led the product adoption and developed the metrics framework for our portfolio. Our focus across the three streams was to accelerate the adoption of key collaboration tools, Jira and Confluence, to help employees track, prioritise work and collaborate working from home. -
Transformation Strategy & Design | Product ManagerAnz Mar 2019 - Aug 2020Designed, developed and embedded an enterprise capability framework through product management principles. This was embraced by all divisions and across Australia, India, China, Singapore and Philippines. I led the team through discovery and delivery techniques to quickly test and build fit for purpose solutions for a broad set of customers. The "Types of Work Framework" helped our organisation with:1) Greater role clarity for our employees understand their career pathways2) Shifting the employees mindset to focus on 'capability' through 'T-shaped skillsets' rather than 'job title'3) Building a foundation for capability management for our Workforce StrategyThis was endorised as the Enterprise Capability framework across all countries for 50,000 employees -
Manager - Digital Strategy, Innovation And Transformation | Product Owner And Scrum MasterIbm Ix Jan 2019 - Apr 2019Melbourne, Victoria, AustraliaActed as Technology Product Owner for NWOW (New Ways of Working) Agile Transformation Organisational Design and Capability Framework to align business and technology.Worked as Scrum Master for NWOW Organisational Design (Domain, Tribe, Squad and Roles) to help uplift capability amongst the team.Awards:• Asia Pacific Service Excellence Award (Eminence) - 2018• Asia Pacific Power up Team Award - 2018• Australia/New Zealand iX Award - 2018 -
Senior Digital Strategy Consultant | LeadIbm Ix Oct 2016 - Dec 2018Developed Design-Led Strategy, Growth and Innovation Business Models and Organisational Agile Transformation. Industries I worked across include Banking and Finance, Telecommunications, Government, Finance, Health and Entertainment.I am a certified Design Thinking Certified Co-Creator, facilitating human centred design workshops and Agile Specialist, helping uplift team maturity and capability. -
Strategic DesignerIbm Ix Sep 2014 - Oct 2016As a Senior iX Consultant with experience in Human Centered Design and Service Design, I supported clients to help define their future state experience through Human-Centered Design (Design Thinking) and developed reusable frameworks to promote innovation at pace to be embedded in organisations. Certifications: - Design Thinking Practitioner- Scrum Master (PSM) -
Co-FounderThe Perfect Date, Australia Sep 2014 - Jan 2016Founder of a date experience start-up which was selected and funded by the 14 week Incubate Program. We were also part of the StartupHack Bootcamp run by AngelCube and featured in the Startup Smart. -
Accelerator Program CohortIncubate Feb 2015 - Jun 2015Founded a startup that was one out of four startups selected to be part of the 2015 INCUBATE Fellowship start-up cohort to partake in a fourteen-week accelerator. Our team received monetary funding and mentorship from Australia's most successful entrepreneurs. -
Management ConsultantIbm Feb 2014 - Oct 2014Industries include Government, Banking and Telecommunications.• Elected as Australian Graduate Treasurer -
Logistics And Supply Chain AnalystIbm Jul 2012 - Feb 2014• SQL Database Administrator for Telstra's national warehouse and logistics network• Selected as IBM Australian Intern Committee representative -
Logistics And Supply Chain AnalystIbm Jul 2012 - Feb 2014SQL Database Administrator for Telstra's national warehouse and logistics network• Selected as IBM Australian Intern Committee representative -
Financial Analyst - Summer InternAnson Investments Jan 2014 - Feb 2014Market Research for Investment Portfolio -
Business Development ManagerAiesec Dec 2010 - Jul 2012AIESEC is the world’s largest student-run non-for-profit organisation providing youth globally access to meaningful opportunities. I developed an international community program to increase interracial and cultural awareness for primary school children. I acquired major sponsorships from community fundraisers, contributed to national event planning across all universities. -
Website DeveloperLwy Holdings - Carbeds.Com.Au & Pokerworld.Com.Au Jul 2007 - Mar 2010LWY Holdings have online and offline companies including Poker World, CarBeds and Mr Pallet Racking. Within the companies, my various roles included sales (in person and online), website development, market research, opportunities identification and platform listing (including eBay and Amazon).
Serena Lim Education Details
Frequently Asked Questions about Serena Lim
What company does Serena Lim work for?
Serena Lim works for Fuzzy Sequence (Iterative S23)
What is Serena Lim's role at the current company?
Serena Lim's current role is Founder.
What schools did Serena Lim attend?
Serena Lim attended Monash University.
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