Serena Lim Email & Phone Number

Melbourne, VIC, AU

🪄 Building a B2B Saas Solution to help you with your work

Singapore

Leading Rewards and Loyalty at Mr Yum, my goal is to create engaging experiences that drive customer loyalty and increase retention for our venues. I have a deep passion for cultivating meaningful relationships with customers, I'm always looking for ways to enhance their experience. From helping customers find the best perks, to crafting innovative loyalty.

Singapore

Mr Yum raised $89M to grow and lead product innovation globally. Mr Yum is a mobile ordering payment and CRM Marketing platform. We are ranked #4 in LinkedIn Top Startups 🚀 My role at Mr Yum is focused on scaling our operations and the way we work.

Sydney, New South Wales, Australia

Geo Workforces raised $6M in Oct 2021, focusing on growing as a product-led company. Geo is an NZX Listed Company with cloud-based software to manage an efficient mobile workforce. As a contractor, I focused on the strategic roadmap, establishing frameworks and operating practices in preparing the platform to scale.

• BBT Club raised $1.65M during the covid pandemic and won Shopify Award of the year! As COO/CXO, I led a team of 15 staff to improve operational efficiency and embedding a customer-centric approach. This included.
• Improved operational efficiency by removing inefficiencies, coaching the team and incentive programs
• Reduced Cost of Imported Goods by 20% which resulted in $x00,000 in cost savings
• Built an inventory management system using data analytics for accurate forecasting and stock control
• Implement operational practices and frameworks to support regulatory practices. This included how we manage the warehouse in a safe manner, record and maintenance upkeep
• Developed products and systems for end to end supply chain flow, from Taiwan and China to Melbourne, including logistics through ocean, air, freight, truck and warehouse management

Established the Services Transformation Program for the Accelerated Strategy. The Transformation focuses on scaling the Service-Based Operating Model across the business, technology and corporate functions. As part of my role, I am focused on establishing the portfolio operating rhythm, embedding agile practices and ceremonies, fostering work alignment.

Lead the strategy to upskill, consult and provide recommendations to our senior leaders and business partners for the evolving needs of our organisation post the NWOW Transformation to help solve pain points relating to the inefficiencies, productivity and employee experience.

Due to COVID-19 priorities, our squad pivoted to support the needs of our organisation to transition to working from home globally. Led the product adoption and developed the metrics framework for our portfolio. Our focus across the three streams was to accelerate the adoption of key collaboration tools, Jira and Confluence, to help employees track.

Designed, developed and embedded an enterprise capability framework through product management principles. This was embraced by all divisions and across Australia, India, China, Singapore and Philippines. I led the team through discovery and delivery techniques to quickly test and build fit for purpose solutions for a broad set of customers. The "Types of.

Melbourne, Victoria, Australia

• Acted as Technology Product Owner for NWOW (New Ways of Working) Agile Transformation Organisational Design and Capability Framework to align business and technology.Worked as Scrum Master for NWOW Organisational.
• Asia Pacific Service Excellence Award (Eminence) - 2018
• Asia Pacific Power up Team Award - 2018
• Australia/New Zealand iX Award - 2018

Developed Design-Led Strategy, Growth and Innovation Business Models and Organisational Agile Transformation. Industries I worked across include Banking and Finance, Telecommunications, Government, Finance, Health and Entertainment.I am a certified Design Thinking Certified Co-Creator, facilitating human centred design workshops and Agile Specialist.

As a Senior iX Consultant with experience in Human Centered Design and Service Design, I supported clients to help define their future state experience through Human-Centered Design (Design Thinking) and developed reusable frameworks to promote innovation at pace to be embedded in organisations. Certifications: - Design Thinking Practitioner- Scrum Master.

Founder of a date experience start-up which was selected and funded by the 14 week Incubate Program. We were also part of the StartupHack Bootcamp run by AngelCube and featured in the Startup Smart.

Founded a startup that was one out of four startups selected to be part of the 2015 INCUBATE Fellowship start-up cohort to partake in a fourteen-week accelerator. Our team received monetary funding and mentorship from Australia's most successful entrepreneurs.

• Industries include Government, Banking and Telecommunications.
• Elected as Australian Graduate Treasurer

• SQL Database Administrator for Telstra's national warehouse and logistics network
• Selected as IBM Australian Intern Committee representative

• SQL Database Administrator for Telstra's national warehouse and logistics network
• Selected as IBM Australian Intern Committee representative

Market Research for Investment Portfolio

AIESEC is the world’s largest student-run non-for-profit organisation providing youth globally access to meaningful opportunities. I developed an international community program to increase interracial and cultural awareness for primary school children. I acquired major sponsorships from community fundraisers, contributed to national event planning across.

LWY Holdings have online and offline companies including Poker World, CarBeds and Mr Pallet Racking. Within the companies, my various roles included sales (in person and online), website development, market research, opportunities identification and platform listing (including eBay and Amazon).