Serena Marcelli Email & Phone Number

Dubai, Ae

Dubai, Dubai, Ae

Paris, Ile De France, Fr

Paris, Ile De France, Fr

Reported directly to NE General Manager and worked closely with the Marketing Director North America.Managed all corporate marketing functions with a budget, including brand management, grand openings, advertising, marketing collateral, and events (12 showrooms). ● Operational | Daily working on new business developments. Sales reporting and budget analysis. ● Brand Awareness | Developing relevant partnerships/sponsorships for the brand, searching for new event and media partners. Increase of rental furniture contracts vs. loans (movie sets and photoshoots). ● Promotion | Coordinating four main in-store promotions through the year (marketing material, production, logistics, installation plans, elaborating tools for supporting the sales team) ● Event | Full events’ life cycle management and programming for the Northeast Network. Average 30 - 50 events produced per year with the budget going from $2k to $80k (New collections launches, collaborations with charities, cities design districts, Grand Openings, etc.). Assess an event’s overall success and submit findings. ● Campaign | Print management advertising placements (Magazine, Newspapers, specialty, OOH) and Mailers (postcards, brochures, inserts) and Digital Campaign Management - working alongside the US Digital Manager on the digital strategy. ● Budget | Follow up and manage the Marketing Budget featuring the GM (over $2.9M) - Search and negotiate new vendors, saving over $100K in the 2019-2022 budgets. ● Management | Recruitment and hiring new employees - Delegation tasks, follow-up, and coaching the Sales & Marketing assistants.

Paris, Ile De France, Fr

✓ Marketing Coordinator for the US North East Area | 9 Showrooms in 2018: NY, NJ, IL, MA and PA. Direct Link with the US North East General Manager and US Marketing Director.• Assisting Sales & Marketing Development: Update, maintain and develop the database. Coordination and reporting to national headquarters • Supervise the production of promotional materials US Market trends & competition analysis • Provide feedback and insight on new products/services • Control and help the implementation of in-store marketing strategies (tagging, samples, display, video…) Developing relevant partnerships for the brand, researching new local events and media partners • Development and execution of the US North East media plan: Campaign management by making the media print production schedule. • Coordinating the 4 national promotions over the year in-store by providing the marketing materials (vinyls, kakemono, tags, brochures, and catalogs etc.) and managing the advertising plan• Drive outreach and promotional operations towards Interior Designers and other potential clients group • Gather and provide to the GM statistics about products, traffic, and performances • Accounting – invoices and supervising the Marketing Budget • Event Planner

Paris, Ile De France, Fr

• Administrative reporting to the US headquarter Coordinate the after sales administrative process with the NY headquarters Follow-up and checking orders, placing orders and liaising with suppliers Placing orders for office supplies or other necessary items requested by management• Merchandising of the showroom Prepare and update the store tagging (Prices, special promotion.) under the store manager supervision; Assist the sales staff in updating the merchandising of the showroom and make inventories.• Sales and customer service Assist the sales staff in providing/ presenting sales tools Quotes when needed, under the sales staff supervision

Lausanne, Ch

• Direct Marketing - Commercial prospection B2C & B2B in the French Switzerland area. Seeking new potential customers and partners, telephone and mailing target prospects. Managing a clients portfolio (Salesforce).• PromotionLaunch of the Iqos product and weekly reporting. • EventsHosts and event schedule organization.

Levallois-Perret, Fr

✓ I worked as a trilingual Marketing & Communication Project Manager part time (2 weeks per month in the company and 1 week at the university) in eni (Agip - Eni france - Subsidiary of the 5th largest petroleum). In these 2 years, I have been acting at various levels: sales and marketing - upstream - strategy and operational - downstream - actions, both on general or very specific issues. Piloting marketing & communication activities of oil and fuel based ranges and additional services.• Operational MarketingCommercial animation and marketing’s retail (150 petrol stations)Creating managers challenges Media and out-media communication actionsCommercial documentation and advertising text editionSupervising creative agency for website and social media content (Facebook page launches in 2015)Implementation of the new customer loyalty strategy• Strategic MarketingCustomer satisfaction enquiries and analysis resultsResearches & development of new promotion activtionsMarket study drivingSet up and monitoring promotional schedulesCompetitive Intelligence and e-reputationDrafting the specifications for tenders’ calls on the choice of new partners and suppliers for marketing toolsWeekly debriefing with the headquarter staff (in Italian or English) on current marketing campaigns and budget monitoringQuality improvement on points of sales ► Skills• Communication with various departments and coordination of suppliers depending on the projects.• Defining key success indicators and recommendations• Sourcing input products and services• Building brand awareness and promotions• Applying the marketing strategy

✓ Bachelor end-of-year internship | I worked at Compétence Image agency where I had a 360°C vision on how to run a business. I was in charge of the recruitment process and managing the event hostesses team. I handled office administration, exhibitors prospection reach out (mainly in Palexpo venue). I worked side to side with the Agency Director doing 3 principal stints: • Human Resources: Recruited, hired and trained over 15 qualified candidates. Follow-up training. • Direct Marketing Seeking new potential customers and partners(phoning and mailing target prospect to the participants) in the different exhibitions in Palexpo (SIHH, EBACE, INDEX 14’, Salon du Livre et de la Presse Genève etc.) • Events Communication: Drafting hostesses briefings and supervising pre, during and post-event. ► Skills • Managing a team • Active listen • Prospecting new clients

Zürich, Zh, Ch

✓As a seasonal job I integrated Migros team and contributed to the phacing activities and had the opportunity to better understand what makes a merchandising operation successful.• I assisted as well on the merchandising setup of new locations/relocations products• I was also involved in the managing of merchandising inventory► Skills• Customer experience (information, purchase, installation, utilization etc.)

Lausanne, Ch

✓ During my graduate studies, I worked as an activation representative for various brands (Occitanes, Heineken, Pernod Ricard) and also as an event hostess in exhibitions (SIRHA, SIHH, Geneva Car Show).Tasks : Reception, information, classifying and updating client files. ► Skills :• Languages practicing (French, English, Italian et Spanish).• Relationship-building skills

Master’S Degree - Marketing And Brand Strategy

Fourth Year’S Degree - Communication Management Strategic & Digital

Bachelor'S Degree - Sciences Of Information & Communication University Of Lyon Ii Lumière.

Licence En Langues Etrangères Appliquées & Economie - Gestion

Certification, English Language Study

Baccalauréat Es

Digital Active Certification, Fundamentals Of Digital Marketing - Digital Active