Serena Masand

Serena Masand Email and Phone Number

Co-Founder at UNDISCVERED | Freelance Senior Project Manager @ undiscvered
Serena Masand's Location
London, England, United Kingdom, United Kingdom
About Serena Masand

Serena Masand is a Co-Founder at UNDISCVERED | Freelance Senior Project Manager at undiscvered. They is proficient in Hindi and French. Colleagues describe them as "I was lucky enough to have this whip-smart lady in my team for about six months in 2015 whilst we were both at Mesh Marketing. She is quick, agile, clever, interested, passionate and logical. She cares deeply about being great at client service and she's an extremely productive project manager. I know Serena's vocational ambitions will take her in any number of amazing directions throughout her career, she is multi-talented and full of energy and I wish her all the very best with everything she does." and "Serena takes control of an account in the most delightful way. Her hawk eye for detail, energy of ten Duracell bunnies and infectiously optimistic demeanour make her equally beloved by clients, creatives and account management alike. If you get the chance to work with her - you should. "

Serena Masand's Current Company Details
undiscvered

Undiscvered

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Co-Founder at UNDISCVERED | Freelance Senior Project Manager
Serena Masand Work Experience Details
  • Undiscvered
    Co-Founder
    Undiscvered Aug 2020 - Present
    London, England, United Kingdom
    UNDISCVERED is a digital travel platform, showcasing undiscovered destinations, hidden gems and unusual experiences, the world has to offer. This platform expertly curates recommendations, offers insider tips, and encourages travellers to explore lesser known destinations worldwide.We are now on a journey creating the ultimate digital city guides around the world!
    View
  • R/Ga
    Senior Producer
    R/Ga Feb 2024 - Apr 2024
    London Area, United Kingdom
    View
  • Akqa
    Freelance Senior Project Director (Remote) - London & Amsterdam
    Akqa Sep 2021 - Sep 2022
    United Kingdom
    View
  • Sunshine
    Freelance Project Director
    Sunshine May 2021 - Aug 2021
    View
  • Vaynermedia
    Project Director
    Vaynermedia Oct 2020 - May 2021
    London, England, United Kingdom
    View
  • Amv Bbdo
    Freelance Project Director
    Amv Bbdo Oct 2019 - Oct 2020
    View
  • Gutenberg Global (Ddb Group)
    Freelance Business Director
    Gutenberg Global (Ddb Group) Jul 2019 - Sep 2019
    London, United Kingdom
  • Cheil Uk
    Project Director
    Cheil Uk Jun 2019 - Jul 2019
    London, United Kingdom
    View
  • Cheil Uk
    Freelance Account Director/Senior Project Manager
    Cheil Uk May 2018 - Jun 2019
    London, Greater London, United Kingdom
    Account Director and Senior Project Manager on Nivea and Samsung
    View
  • Possible
    Project Director
    Possible Mar 2019 - May 2019
    London, United Kingdom
    View
  • Gold Ladybird Productions
    Founder And Producer
    Gold Ladybird Productions Jan 2017 - Feb 2019
    Written and producing a 5D immersive theatre experience to bring to life Real India using all of the 5 senses.
  • Maya Dance
    Founder And Teacher
    Maya Dance Feb 2016 - Feb 2019
    London, United Kingdom
    Mayadance promises to release your inner confidence and teach you practices which will help you in life, all whilst having loads of fun through learning Bollywood dancing.We do corporate events too!Find out more at www.mayadance.co.uk.
  • Geometry Global
    Freelance Senior Project Manager
    Geometry Global May 2017 - May 2018
    Freelance Senior Project Manager across a range of global clients
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  • Oliver Agency
    Freelance Lead Project Manager/ Account Director
    Oliver Agency Aug 2016 - May 2017
    Freelance Lead Project Manager on the CHUBB account.
    View
  • Havas Helia
    Freelance Senior Account Manager
    Havas Helia Jan 2016 - Aug 2016
    Lead the account management for best in class global digital campaigns across Deodorant, Skin Cleansing and Skin Care categories from strategy and creative development to production.Work closely with planning and data teams to deliver digital projects across several Dove campaigns, simultaneously leading projects through digital testing and asset optimisation to generate best performing work.Collaborate with media partners and search agencies to recommend the most suitable digital solutions for all campaigns.
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  • Mullenlowe Open
    Account Manager On Unilever Global
    Mullenlowe Open Apr 2015 - Dec 2015
    Developed global end-end marketing campaigns for Unilever clients within the Ice Cream, Laundry, Household, Foods and Personal Care categories.Led the account management and strategic planning on campaigns including Comfort, Magnum, Flora, Cif and Clear to name a few.Took ownership beyond my core responsibilities, including managing our team financial budget and assisting on new business opportunities to broaden our client portfolio.Broadened industry knowledge by gaining additional experience in E-commerce, Experiential and Film Production campaigns for Unilever global brands.Produced one of the company’s quarterly events to drive company culture (an ongoing initiative).
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  • Mesh Marketing Ltd
    Account Manager On Wrigley And Champagne Lanson
    Mesh Marketing Ltd May 2014 - Apr 2015
    Placed on a secondment by CEO to lead the annual planning (for on trade and off trade), website refresh and SEO optimisation for Champagne Lanson.Worked closely with clients and sales teams to develop award winning campaigns.Developed key experiential opportunities in London Heathrow World Duty Free for seasonal periods.Responsible for team account finances for Champagne Lanson and Wrigley, resulting in team surpassing end of year target by £50k.Led the development of POS suites for “Skittles XBOX”, Starburst and Lockets - including developing a ‘text to win’ promotion.Assisted in the social media and website development for Starburst “Juicy Theories” campaign, resulting in a shortlist entry for a joint IPM COGS Award due to its extraordinary redemption success.
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  • Billington Cartmell
    Senior Account Executive On Mondelez
    Billington Cartmell Dec 2012 - Apr 2014
    Led customer service, planning and creative execution of social media content for the Tassimo Facebook page which resulted in doubling our fan base. Regenerated the Tassimo brand ambassador programme to increase customer engagement and loyalty.Liaised with key media and digital partners to develop breakthrough shopper campaigns in major retailers.Produced and presented comprehensive weekly reports to key senior clients.
  • Billington Cartmell
    Account Executive On Unilever (Dove And Surf)
    Billington Cartmell Aug 2012 - Dec 2012
    Led the management of Dove and Surf UK social media.Managed the Dove Real Beauty Ambassador launch event from venue negotiations to catering, decor and branded collateral based on the brand look and feel.Extended expertise beyond core job responsibilities by implementing back end content updates for Unilever UK websites.Critically analysed current websites to minimise bounce rates and increase dwell time.Worked closely with ITV media to develop banner adverts for the launch of new Surf campaign.
  • Johnson & Johnson
    Marketing Assisant On Digestive Health Portfolio
    Johnson & Johnson Jun 2010 - Jul 2011
    Maidenhead
    Worked on global digestive health brands Imodium, Motilium and Stugeron, which helped develop my communication, teamwork and leadership skills.Presented to senior managers on an ongoing basis improving confidence for presentations to important stakeholders.Launched the ‘Love Summer’ promotional campaign across the digestive health portfolio for major retailers and pharmacies. Worked closely with PR agencies and negotiated a contract with Penguin Books to develop the prize giveaway.
    View
  • Bbc Television
    Actress
    Bbc Television 2005 - 2008
    2005-2006: Lead actress in Living It series one and series two- CBBC2007: Actress in Holby city- BBC2008: Actress in Blame it on the Bhangra- BBC films
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  • Shahanshah Cancer Support Ltd
    Founder
    Shahanshah Cancer Support Ltd Jan 2007 - Sep 2007
    Founded a non-profit organisation ‘Shahanshah Cancer Support Ltd’ which ran a multicultural talent show, raising £10,000 for Cancer Research UK.Gained unique experiences from running the organisation’s finances (including cash flow and budget management) sponsorships, website build and events. Organised and co-ordinated auditions for over 180 voluntary participants.Networked to generate essential contacts in the form of sponsors and affiliates, which were crucial as there was no existing capital to invest.
  • Warner Bros. Entertainment Group Of Companies
    Actress
    Warner Bros. Entertainment Group Of Companies 2001 - 2003
    2001-2003: Continuity actress in Harry Potter films 2 & 3
    View

Serena Masand Education Details

  • Marketing Agencies Association (Maa)
    Marketing Agencies Association (Maa)
    Merit
  • Aston University
    Aston University
    Business, Management, Marketing, And Related Support Services
    View
  • Institue Of Promotional Marketing
    Institue Of Promotional Marketing
    Merit
  • St. Helens School, Northwood
    St. Helens School, Northwood

Frequently Asked Questions about Serena Masand

What company does Serena Masand work for?

Serena Masand works for Undiscvered

What is Serena Masand's role at the current company?

Serena Masand's current role is Co-Founder at UNDISCVERED | Freelance Senior Project Manager.

What schools did Serena Masand attend?

Serena Masand attended Marketing Agencies Association (Maa), Aston University, Institue Of Promotional Marketing, St. Helens School, Northwood.

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