Serena Mcivor work email
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Serena Mcivor personal email
The food, drink and hospitality industries have been constant threads throughout my working life since I entered the wine trade in 1984. I have evolved marketing, production and management skills whilst working within private and public organisations, as well as my own award-winning food manufacturing businesses which supplied high end outlets such as Harrods, Waitrose, Gleneagles Hotel and a range of celebrity chef owned restaurants.Today I specialise in helping owner managed food and drink companies grow. Skilled in building high profile and award winning brands with a reputation for top quality and professionalism, I bring clients a focus and attention to resolving marketing, production and system issues within their artisan businesses. Living in Scotland and being surrounded by fantastic food and drink producers, locations and experiences, I have built on this knowledge to launch Secret Menu Scotland. This company offers unique experiences across the country through unlocking the contacts and locations acquired over a thirty year involvement with exclusive Scottish talent and businesses.Specialties: • In depth knowledge of the artisan food industry• Product development, launch and marketing• Project management – within time and budget• Food and menu development• Event and Restaurant management• Small event and off-site catering• Developing and delivering bespoke Scottish experiences
Master Chefs Of Great Britain
View- Website:
- masterchefsgb.co.uk
- Employees:
- 6
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SecretaryMaster Chefs Of Great BritainAuchterarder, Gb -
Founder At The Home MenuThe Home Menu Oct 2020 - PresentAuchterarder, Scotland, United Kingdom
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FounderSecret Menu Scotland Sep 2018 - PresentAuchterarderPassionate about Scotland and a belief that Scotland should be marketed at the highest level. There is so much we can offer to visitors. Secret Menu Scotland is all about the hidden wonderment of Scotland! I can offer access to unique experiences, venues, surprises across Scotland. Tapping into my deep knowledge of local food producers, amazing chefs, surprising venues and locations, personal sporting experiences, to build a tailored itinerary for small groups and families. It's about hidden wonderment, simple things you'd never think of yourself, or have access to organise - all packaged up really inventively but simply!
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Freelance CatererSelf-Employed Jan 2016 - PresentAuchterarder, Perthshire
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Contract Catering ManagerArdvreck School Jul 2018 - Aug 2018Crieff, PerthshireMy final year catering for the Ardvreck Summer Camp. 140 kids, three meals a day for eight weeks straight through!! A challenge but after five years I think I have done my stint!! -
Contract Catering ManagerArdvreck School Jul 2017 - Aug 2017Crieff, PerthshireMy annual catering contract at Ardvreck School. Seven weeks straight through for 130 kids with a wide range of allergies and intolerances! -
Contract Catering ManagerArdvreck International Summer Camp Jul 2015 - Aug 2015Crieff, PerthshireContracted to cater for 120 children and adults for five weeks in July and August. This involved setting up the menus, suppliers and delivering a diverse menu allowing for allergens and intolerances to foods. Running the kitchen and training staff.
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MarketingThe Experience, Glasgow Sep 2014 - Apr 2015Hillington, GlasgowTo set up a fully operational commercial kitchen with up-market cafe alongside the first electric adult and junior go-kart track in the UK. This is a social enterprise project as the aim is to provide jobs and training to youngsters who for one reason or another have had difficulty in accessing the job market. It is a huge project based in the old Rolls Royce factory in Glasgow. Very very exciting but alot of hard work between now and planned soft opening in November!Having completed the setup of the kitchen and restaurant I am now marketing this fantastic venue!
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Contract Catering ManagerArdvreck Summer Camp Jul 2014 - Aug 2014Ardvreck School, CrieffI was contracted to cater for 120 children and staff over a four week period. This involved creating balanced menus, sourcing suppliers, putting in place a COSSH system, staff training, stock ordering and stock control.
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Self-EmployedSerena Humphrey Jun 2012 - Oct 2012I supported Horseback UK by supplying the catering for their corporate team-building days, catering for their Aberdeen oil industry clientele.
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Sales And MarketingPorterhouse Restaurant Mar 2012 - Jun 2012Aberdeen, United Kingdom
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Project ManagerPorterhouse Restaurant Jan 2012 - Jun 2012InverurieI was employed to re-brand, refurbish and launch Porterhouse Restaurant at Thainstone Centre in Inverurie, Aberdeenshire. The job entailed delivering the entire Porterhouse concept within a strict budget. Redesign/furbishment of the restaurant and bar, web design through to the uniforms, menus and wine list. The restaurant was opened by HRH The Princess Royal in February 2012.I was then retained on a three month contract to develop the sales and marketing strategy for the restaurant.
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OwnerDeeside Hampers May 2009 - Jan 2012Dinnet, Aboyne, AberdeenshireAn arm of the award winning Smokehouse at Dinnet, Aberdeenshire. Specialising in hot and cold smoked game plus a range of salamis. We supplied mail order, corporate hampers/goodie bags, Christmas hampers to spec., retail, wholesale and food service.
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OwnerThe Deeside Smokehouse May 2008 - Jan 2012DinnetThe Deeside Smokehouse specialised in smoked venison, smoked pheasant and venison salamis. The smokehouse won many awards for its produce. Set up as a mail order business, the main business was with food service supplying some of the most prestigious hotels and restaurants in Scotland. Alongside the smoked products I also specialised in corporate hampers for company events or Christmas time - tailoring the hampers to clients requirements. My products won Grampian Food Forum Innovation Award two years running and Scotland Food and Drink Innovation Award.
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Payroll And Accounts AdministratorDinnet And Kinord Estate Jan 2000 - Jan 2011Dinnet, AberdeenshireMy role was dealing with the estate accounts using the Farmplan Accounting system, generating financial reports, monthly VAT returns, payroll, PAYE and bank statement reconciliation.
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Stock ControllerPedlars Mail Order Clothing Company Sep 1996 - Nov 1998Banchory, AberdeenshireI was in charge of stock, compiling and sending out the orders, taking orders over the phone and helping to organise stock for the catalogue photo shoots.
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Events ManagerCr Smith Jul 1995 - May 1996DunfermlineOrganiser of falconry displays at locations around Perthshire
Serena Mcivor Skills
Serena Mcivor Education Details
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Wine And Spirit Education TrustWine And Spirits -
Oxenfood Castle School
Frequently Asked Questions about Serena Mcivor
What company does Serena Mcivor work for?
Serena Mcivor works for Master Chefs Of Great Britain
What is Serena Mcivor's role at the current company?
Serena Mcivor's current role is Secretary.
What is Serena Mcivor's email address?
Serena Mcivor's email address is se****@****dee.org
What schools did Serena Mcivor attend?
Serena Mcivor attended Wine And Spirit Education Trust, Oxenfood Castle School.
What are some of Serena Mcivor's interests?
Serena Mcivor has interest in Cooking, Gardening, Education, Reading, Photography, Swimming, Interior Decorating, Golf, Keeping Fit, Animal Welfare.
What skills is Serena Mcivor known for?
Serena Mcivor has skills like Food, Food Service, Food Industry, Wine, New Business Development, Account Management, Catering, Food And Beverage, Restaurants, Event Management, Hospitality, Hotels.
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