Serena M Patel, Mba Email & Phone Number

Medford, OR, US

• Develop and execute proactive strategies to enhance customer engagement and retention, leveraging data-driven insights to improve renewal rates and satisfaction
• Spearhead CRM system implementation for Customer Success and Support, optimizing workflows and collaboration
• Design and implement streamlined customer success processes, enhancing satisfaction and retention. Proactively assess customer needs, translating insights into actionable improvements
• Demonstrate leadership as… Show more
• Demonstrate leadership as primary customer contact, fostering trusted relationships and earning an Excellence in Mentorship award
• Utilize analytics to drive informed decisions, enhancing product engagement and revenue growth. Proactively monitor customer milestones for effective service delivery. Show less

• Contribute to marketing growth and develop marketing strategy
• Develop and execute sales strategy focused on cold emailing and partnership building
• Drive leads and increase inbound traffic through tactics like creating informational content, producing videos, running event-based marketing, and leveraging paid ads
• Assist with initial customer contact to gather requirements and provide an overview of the company’s offerings
• Play a key role in ensuring customer success… Show more
• Play a key role in ensuring customer success post-acquisition by serving as the primary point of contact, providing updates, and supporting users on the Dreami platform Show less

Medford, Oregon, United States

• Responsible for reporting and analyzing performance of paid media partners using internal reporting tools
• Developed standards for Paid Social and Paid Search Ads and proactively initiated conversations to improve processes
• Strived to stay current and expand knowledge on assigned business and industry trends

• Oversaw management of current South Asian-Owned/Founded businesses while actively seeking new business opportunities for potential brands
• Generated and nurtured business prospects and partnerships by creating proposals
• Maintained communication with current and potential clients, fostering strong relationships
• Constructed and updated media lists and databases
• Conducted research to identify key influencers, bloggers and online media within specific industries

• Crafted unique interview questions and interviewed couples and vendors
• Authored blog articles and executed content strategy that included video and audio production
• Assessed market landscape to determine best practices and designed an effective content strategy aimed at increasing platform visibility
• Proposed new concepts and initiatives to enhance brand identity

Medford, Oregon, United States

• Assisted in organizing promotional calendars, producing analytics reports, executing new web content, conducting audits, and managing creative ticket requests for mobile and web platforms
• Implemented mobile platform strategies to boost marketing efforts for mobile commerce, SMS, and push notifications, resulting in increased revenue and customer acquisition.
• Conducted website audits to ensure accuracy of copy, images, content, promotions, product descriptions, and meta-data
• … Show more
• Managed and updated categories, promotional assets and product data using the content management system (CMS)
• Regularly updated reports in Google Analytics and Data Studio

• Conducted market, keyword, and competition research to enhance follower engagement, maximize exposure, and attract and retain new followers in the industry
• Initiated new features to enhance brand awareness
• Created, edited, published, and collaborated on daily content with team members
• Established and optimized company pages on various platforms to enhance the visibility of the company's social media content
• Constantly improved performance by collecting and analyzing… Show more
• Constantly improved performance by collecting and analyzing relevant social data/metrics, identifying insights and best practices, and implementing them Show less

• Exposure to engage across franchise and non-franchise hospitality portfolio of four properties with 195 rooms combined
• Optimum efficiency and guest satisfaction ensured through property management, digital marketing and customer service relations

• Exposure to engage across franchise and non-franchise hospitality portfolio of four properties with 195 rooms combined
• Optimum efficiency and guest satisfaction ensured through property management, digital marketing and customer service relations

Master Of Business Administration - Mba

Activities and Societies: Concentration in Marketing

Bachelor Of Science - Bs, Business Administration And Management, General

Activities and Societies: Director, Division of Equity and Inclusion for The Flow Organization Concentration in Marketing, Minor in Global.

High School Diploma