Serena Otto Email & Phone Number

United States

Lucid Software is a leader in visual collaboration, helping teams see and build the future from idea to reality. With its products—Lucidchart, Lucidspark, and Lucidscale—teams can align around a shared vision, clarify complexity, and collaborate visually, no matter where they’re located. Top businesses use Lucid’s products all around the world, and Lucid’s partners include industry leaders such as Google, Atlassian and Microsoft. Since the company’s founding, it has received numerous awards for its products, business and workplace culture. For more information, visit lucid.co.

• Established and implemented an efficient organizational structure for the email marketing team, coordinating and executing campaigns for 60 clients, conducting research for 750 content materials, and writing 140 pieces of copy, resulting in increased team productivity and streamlined processes• Documented new processes resulting from product development, creating standard operating procedures (SOPs) for the team• Promoted 400+ listings through Google Ads, AdRoll, and custom landing pages to generate leads and boost online presence

• Managed the re-branding process by curating the brand visual identity and designing marketing materials such as flyers, social media content, and online newsletters using Canva, Adobe Illustrator, and Figma• Developed a centralized media planner to monitor and evaluate against competitor services on social media platforms• Supported the launch of a podcast by conducting market research and coordinating content development timelines

Los Angeles Metropolitan Area

• Advised due diligence projects and conducted market research on 3 – 5 week cases focused on the TMT, consumer goods, and industrial space• Formulated primary and secondary research campaigns, spanning over 20 countries and various domestic regions• Supervised case team budget, arranged 200+ interviews, and synthesized acquired feedback into client presentation material • Awarded L.E.K. SPOT Award in recognition for outstanding contribution to other international case teams while maintaining high productivity on assigned case

Honolulu, Hawaii, United States

• Responded to emerging needs of the company such as human resources work, management, developing an updated SOP guidebook, and customer service• Developed food safety controls and monitoring procedures with the Food Safety Team to ensure the company can provide quality products abiding by FDA and FSMA guidelines• Assisted implementation of an ERP software to streamline previously fragmented accounting, purchasing, order entry, invoicing and inventory processes

Rome Area, Italy

• Handled lost passport claims and other American Citizen Services processes associated with issuing a passport• Assembled emergency remote consular dispatcher kits to prepare for emergencies where the consular officer may need to work remotely on site to support American citizens in need

Falls Church, Virginia

• Created social media marketing material to promote events/classes held at the studio.• Provided customer service to prospective and active students.• Taught along side the instructor and assisted students with their emerging questions.

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: - Revolve Dance Crew Co-Director and Choreographer - Northeastern Marketing Association - Japanese Student.

Bachelor'S Degree, International Marketing

Study Abroad Semester