Serena Otto Email & Phone Number

Lucid Software is a leader in visual collaboration, helping teams see and build the future from idea to reality. With its products—Lucidchart, Lucidspark, and Lucidscale—teams can align around a shared vision, clarify complexity, and collaborate visually, no matter where they’re located. Top businesses use Lucid’s products all around the world, and Lucid’s.

• Established and implemented an efficient organizational structure for the email marketing team, coordinating and executing campaigns for 60 clients, conducting research for 750 content materials, and writing 140 pieces.
• Documented new processes resulting from product development, creating standard operating procedures (SOPs) for the team
• Promoted 400+ listings through Google Ads, AdRoll, and custom landing pages to generate leads and boost online presence

• Managed the re-branding process by curating the brand visual identity and designing marketing materials such as flyers, social media content, and online newsletters using Canva, Adobe Illustrator, and Figma
• Developed a centralized media planner to monitor and evaluate against competitor services on social media platforms
• Supported the launch of a podcast by conducting market research and coordinating content development timelines

Los Angeles Metropolitan Area

• Advised due diligence projects and conducted market research on 3 – 5 week cases focused on the TMT, consumer goods, and industrial space
• Formulated primary and secondary research campaigns, spanning over 20 countries and various domestic regions
• Supervised case team budget, arranged 200+ interviews, and synthesized acquired feedback into client presentation material
• Awarded L.E.K. SPOT Award in recognition for outstanding contribution to other international case teams while maintaining high productivity on assigned case

Honolulu, Hawaii, United States

• Responded to emerging needs of the company such as human resources work, management, developing an updated SOP guidebook, and customer service
• Developed food safety controls and monitoring procedures with the Food Safety Team to ensure the company can provide quality products abiding by FDA and FSMA guidelines
• Assisted implementation of an ERP software to streamline previously fragmented accounting, purchasing, order entry, invoicing and inventory processes

Rome Area, Italy

• Handled lost passport claims and other American Citizen Services processes associated with issuing a passport
• Assembled emergency remote consular dispatcher kits to prepare for emergencies where the consular officer may need to work remotely on site to support American citizens in need

Falls Church, Virginia

• Created social media marketing material to promote events/classes held at the studio.
• Provided customer service to prospective and active students.
• Taught along side the instructor and assisted students with their emerging questions.

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: - Revolve Dance Crew Co-Director and Choreographer - Northeastern Marketing Association - Japanese Student.

Bachelor'S Degree, International Marketing

Study Abroad Semester