Serena Pennock-Saenz Email & Phone Number

Austin, Tx, Us

Austin, Texas Area

• Created an internal team process and external process with standard SLAs and process documentation while developing good relationships with the cross functional teams.• I work closely with the Creative Director and help oversee the creative team’s budget while submitting all POs and overseeing vendor invoices. I resource for all projects from social media to big events such as SKO, RSA and Gartner. • Lead Program Manager on the 2020 rebranding overseeing a team of designers, a project manager and agency who worked on over 450 assets ranging from collateral to videos to internal microsites. As part of the process I worked closely with the Creative Director and designers to come up with new collateral templates and employee assets. I also worked with the cross functional teams to determine which assets should be rebranded or retired.• Part of the Digital Transformation team that pivoted all marketing to digital in 2020 when the pandemic started in late March. The team was recognized as Q2 Global Team of the Quarter in July 2020. Also recognized as Team Player of the Quarter in June 2021 for working with cross functional teams seamlessly during a time of change for the company.

Austin, Texas Area

• Worked closely with the global marketing teams to ensure consistency and adherence to the company’s new brand standards. • Part of the team that lead the new website redesign to better connect our brands and be consistent and scalable across all the organizations. While also managing the customer experience through effective and efficient content delivery to drive measurable business results, leads and sales. • Streamlined the process for the newly created Content Studio.• Managed and coordinated all aspects of campaigns and projects on the internal content studio team for the various BUs.

San Francisco Bay Area

• Produced digital campaigns from beginning to end, including briefings, timelines and organization rollout of the campaign with cross-functional teams ensuring consistency and adherence to the company brand standards.• Collaborated with the creative teams and story leads to insure all campaigns are on brief and schedule while working closely with the marketing and creative leads.• Created a process for the editorial content team that enabled them to develop and implement their content in an effective and efficient way.• Worked closely with the editorial content managers and creative team to produce high quality content for the Tips and Ideas landing page.

Austin, Texas

• Drove marketing efforts in various new branding and digital campaign projects for Dell/EMC• Ensured consistency and adherence to the company brand standards, processes and policies for all campaigns.• Provided clients with strategic creative guidance and solutions while managing project process from beginning to end, including briefing, timelines and presentations.• Collaborated with creative teams on fully integrated digital campaigns and managed videos for Dell Global Brand, Corporate and Social Responsibility, Solutions Marketing, Talent Acquisition and Corporate Communication.• Lead Project Manager on a complex Brand & Strategy site rebranding with multiple stakeholders and collaborated with the creative team on the site redesign.• Drove the Dell Blue quarterly scoping/input process and helped with integrating the video team into the larger Dell Blue creative team. Global Brand & Solutions Creative - Content Project Manager • Produced Thought Leadership videos targeting BDMs and keynote videos for Dell executives for such events as Dell World.• Provided the campaign team with strategic creative guidance and online placement solutions to help align the videos with the campaigns. • Played an instrumental part of the Dell’s video RFP process for on-boarding agency partners.• Played an active role in collaborating closely with the BU’s video teams to create brand video guidelines and standards.eDell Video Program Manager• Improved the Enterprise video program managing all aspects of the video production with our external agencies while working closely with the product mangers.• Developed and implemented an effective and efficient process for the team.• Managed 20-40 videos in various stages of production at one time while meeting tight deadlines.• Brought and maintained the video cover up from 0-6% to 90%+ for US/Canada and LATAM for Small Business, Consumer and Enterprise on Dell.com.

Austin, Texas

• Lead project manager for the email, CRM & baseline team, which provided strategic guidance and development of the global email templates and the 90-day program for Dell.• Managed and coordinated product launches and micro-sites for the Dell Consumer team. • Coordinated all aspects of a typical job, which involved scheduling and managing 8-12 internal staff in the Austin, Costa Rica, Los Angles and New York offices.• Worked with the new business development team managing the reports and maintaining communication with the executives.• Created and developed training documents for the Austin project management team and contributed to the Austin office’s re-organization by helping to implement a new structure for projects, archiving and workflow.

Austin, Tx

Los Angeles, Ca

San Diego, Ca

Television Film & New Media

Associate Degree, Radio & Television/General Studies

Activities and Societies: KKSM-AM News Department Charter Member and delivered the on-air news.Certificate in Radio & Television Assistant.