Serena Sundai Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

As a freelancer, I continue to work on a range of projects which require my design skills. My clients range from larger corporations such as Telstra, to individuals, start-ups and small businesses. Some highlights include:• Telstra Annual Report 2020• Illustrations for Channel 10's 'The Living Room'• Visual imagery for the Big Day Out music festival• Various logos and artwork created for local bands and music festivals

Melbourne, Australia

As part of the Creative Team under Oracle CXM / Oracle Consulting, I provide the creative direction for digital marketing comms. I work closely with a larger team of Martech specialists, ensuring timely delivery of important comms for clients. Clients: Coles, Coles Liquor, Vodafone, Telstra, Kmart, flybuys, World Vision India, Jetstar• UI/UX design of e-mail marketing campaigns, both promotional and transactional• Modular template designs • Mobile first designs with… Show more As part of the Creative Team under Oracle CXM / Oracle Consulting, I provide the creative direction for digital marketing comms. I work closely with a larger team of Martech specialists, ensuring timely delivery of important comms for clients. Clients: Coles, Coles Liquor, Vodafone, Telstra, Kmart, flybuys, World Vision India, Jetstar• UI/UX design of e-mail marketing campaigns, both promotional and transactional• Modular template designs • Mobile first designs with accessibility at front of mind• Digital asset creation for both screen and print applications• Creative reviews of client's existing digital comms and provision of strategic recommendations• Assist in creation of tender documents and presentations• Copywriting and ensuring consistency in tone-of-voice • Branding and print design Show less

Melbourne, Australia

p.e.p. was an online store that sold products that supported the journey to personal well-being. I began this venture with my two co-founders as we found there were certain products that we enjoyed as part of our own journeys to better health. We wanted to create a site of curated products to share our love of these brands with others.My contribution and role included:• Brand creation, design and strategy• Printed collateral – signage, stationery• Shopify platform… Show more p.e.p. was an online store that sold products that supported the journey to personal well-being. I began this venture with my two co-founders as we found there were certain products that we enjoyed as part of our own journeys to better health. We wanted to create a site of curated products to share our love of these brands with others.My contribution and role included:• Brand creation, design and strategy• Printed collateral – signage, stationery• Shopify platform management – website design and template edits (HTML & CSS), navigation, inventory, E-mail comms• Image assets and creation Show less

Collingwood, Vic

*Clients* Telstra, V/Line, CitiPower Powercor, Kathmandu, Defries, International Women's Development Agency *Achievements*• Sole designer for Telstra Annual Reports for 3 years in a row – my role involved Project Management, client liaising, entire layout design, illustration of all elements, selection of imagery, artworking and finished art• Silver Award Winner 2016, Australasian Reporting Awards – Awarded for the design of the Telstra Annual Report 2015• Communication… Show more *Clients* Telstra, V/Line, CitiPower Powercor, Kathmandu, Defries, International Women's Development Agency *Achievements*• Sole designer for Telstra Annual Reports for 3 years in a row – my role involved Project Management, client liaising, entire layout design, illustration of all elements, selection of imagery, artworking and finished art• Silver Award Winner 2016, Australasian Reporting Awards – Awarded for the design of the Telstra Annual Report 2015• Communication Design (Finalist) 2013, Premier's Design Awards – Gifts of Change campaign (International Women's Development Agency)*Responsibilities*• Creation of brand guidelines• Creation of brand collateral – PRINT: Flyers, brochures, stationery, small promotional print materials, large scale signage and hoardings; DIGITAL: EDM design and creation, image assets for screen, email and web banner designs, animated GIFs• Creation and execution of template systems which facilitated speed of delivery of projects• Creation of icon suites• Infographic design and illustrations – creating simple, digestible representations of complex ideas• Proof checking – print proofs, copy checking (spelling and grammatical errors)• Copywriting for promotional campaigns• HTML and CSS coding for EDM campaigns• Annual Report design and layout• Client presentations and liaising• Creation of presentations on behalf of clients in PowerPoint Show less

Richmond, Vic

I started as a Mid-weight graphic designer and as my responsibilities, skillset and experience grew, I was promoted to a Senior Creative position.

London, United Kingdom

• Worked on projects from concepts stage through to design and application• Was the lead designer on several key accounts and projects• Worked in a client-facing capacity – liaising and as part of strategic sessions during the brand development process• My work across clients, whether boutique or corporate, covered – Brand Identity & Guidelines, Branded Interiors, POS & Campaign Promotions, Web Design, Illustration, Packaging, Printed Collateral, Copywriting* Achievements… Show more • Worked on projects from concepts stage through to design and application• Was the lead designer on several key accounts and projects• Worked in a client-facing capacity – liaising and as part of strategic sessions during the brand development process• My work across clients, whether boutique or corporate, covered – Brand Identity & Guidelines, Branded Interiors, POS & Campaign Promotions, Web Design, Illustration, Packaging, Printed Collateral, Copywriting* Achievements *~ RITAZZA ~I was instrumental in the new brand direction for Ritazza, one of Select Service Partners (SSP)'s own brands. As the sole designer working with this client, this included the creation of a revamped brand identity and brand guidelines. The new direction also required me to create tender documentation that could be rolled out over their international Ritazza sites. I also advised on the styling and design of their branded interiors for these international flagship stores.I worked closely with SSP on their other brands such as Upper Crust and Camden Food Co. to help roll out seasonal promotions, as well as visualise signage concepts where required. ~ BUBBLEOLOGY ~I created the brand concept, logo and packaging design for this bubble tea chain which has now expanded across Europe. Moodboard concepts and interior visuals were a major part in conveying the look and feel of my vision to the client.https://www.bubbleology.co.uk/ Show less

Perth, Australia

As part of the motion graphics team, I worked with the editors in the post-production department. My role was to layout, animate and render graphics for the television series, 'Animal X', which was aired on the Discovery Channel (US). • Graphics layout and animation for screen using Adobe After Effects and Adobe Premiere• Promotional and packaging design for a range of TV productions• Updates and maintenance of the Storyteller Media Group website

Perth, Australia

I worked on a variety of different projects during busy periods for this startup telecommunications and media company. • Colourist for online comic strip series• Content moderator for Loop Mobile's Social Network

Inclusive Design

Vision Australia – attended the Inclusive Design course

Adobe After-Effects Essentials

Oracle Cx Marketing Responsys Learning Explorer

User Experience Design, User Experience (Ux) Design

User Experience Design course covering prototyping, persona building, affinity mapping, wireframing, and user research.

Becoming A Proofreader, Writing, General

Curtinx'S From Digital Technologies To Social Media, Disability And Digital Media: Accessibility, Representation And Inclusion

Exploring the relationship between digital technologies and disability in the Internet age.

Cadsa 3 Program, Animation

Activities and Societies: Centre for Advanced and Digital Screen Animation I was selected to be a part of an advanced animation program.

Bachelor Of Arts, Multimedia Design

Activities and Societies: • Golden Key International Honours Society • Vice Chancellor's List (Honour Roll) • Graduated in the top 1%.

Bachelor Of Applied Science, Architecture

I completed my first degree in Architecture (Architectural Science), receiving the following awards: • Received a Commendation of High.