Serena Pham Email & Phone Number

Melbourne, VIC, AU

• Collaborated with designers to develop strategies and operating processes that successfully guided the design team through Myagi’s acquisition by Rallyware
• Ensured staff wellbeing and continued delivery of high-quality results amidst the challenges posed by the transition
• Managed relationships with stakeholders and implemented solutions between three cross-functional teams
• Analysed session replays, heat-maps and user feedback to inform strategic decisions
• Identified and… Show more
• Identified and resolved information architecture and user journey issues

Melbourne, Australia

• Led end-to-end design projects, from conception to development, for a complex suite of products and services – mobile, desktop, emails and customer support experiences
• Worked in multidisciplinary agile teams, collaborating with business analysts, engineers, product managers, customer success managers and stakeholders across various timezones
• Conducted stakeholder and user interviews, along with usability testing to provide insights, informing decisions that are aligned with both… Show more
• Conducted stakeholder and user interviews, along with usability testing to provide insights, informing decisions that are aligned with both business and user needs
• Identified pain points across mobile, desktop and customer support experiences, resulting in a solution that reduced support tickets by 67% while strengthening the relationship with key customers
• Facilitated workshops to co-create ideas and include perspectives from diverse stakeholders

SABA, David Jones

• Engaging in conversations with customers to evaluate their needs is the most rewarding part of this role. As a motivated part timer, I work in a team that has turned around the business from not reaching targets, to.
• Asking questions to evaluate customer needs and give styling advice to help them achieve results that suit their personality
• Reporting sales and KPIs to head office
• Building and… Show more Engaging in conversations with customers to evaluate their needs is the most rewarding part of this role. As a motivated part timer, I work in a team that has turned around the business from not.
• Building and maintaining customer relationships
• Implementing visual merchandising changes

• My goal was to bring in user-centered thinking to create experiences that add value to the users and the business.
• Designed a way for young families and small business owners to pay rent.
• Website designs for small businesses, including jewellery, interiors, and skincare clinics.
• Researched using surveys, interviews, usability testing and more.
• Improved UX/UI of existing features.

Melbourne

• With one eye on rising digital trends, the other eye on clients' competitors and two hands firmly planted on my smartphone, I am Inka Creative's right hand woman. Inspired by art and design, I apply my creativity to.
• Social media strategy, content creation and reporting
• Securing collaborations between clients & other businesses or… Show more With one eye on rising digital trends, the other eye on clients' competitors and two hands firmly planted on my smartphone, I am Inka Creative's.
• Securing collaborations between clients & other businesses or media
• Brand Exploration: interviewing clients, competitor analysis, identifying business goals, positioning and target audiences
• Executing events: communicating with vendors, develop marketing materials, setting up spaces

Guess

• I was trained to know what the brand GUESS represents, know it's products and the type of service that customers were looking for when shopping at GUESS. What I have achieved during the experience:
• Developed communication skills to effectively converse with customers, understand their needs and
• maintain long-term relationships.
• Outperformed personal weekly sales targets by 30%.
• Recalled product knowledge of Men’s, Women’s & Children’s wear, Bags, Shoes, Jewellery… Show more I was trained to know what the brand GUESS represents, know it's products and the type of service that customers were.
• Recalled product knowledge of Men’s, Women’s & Children’s wear, Bags, Shoes, Jewellery, watches and Fragrances. Show less

Bachelor'S Degree, Business, Marketing, Distinction

Activities and Societies: Student Staff Consultative Committees (SSCC)

Ux Design

Vce, Vietnamese Language And Literature, Vce