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Serena Wu is listed as Product and Innovation Manager | Business Developer at SJ AB, a with 1688 employees, based in Stockholm, Stockholm County, Sweden. AeroLeads shows a matched LinkedIn profile for Serena Wu.
Serena Wu previously worked as Product and Innovation Manager at Sj Ab and Senior Product Designer at Electrolux. Serena Wu holds Master'S Degree, Msc. Industrial Design Engineering from Luleå Tekniska Universitet.
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As a Product and Innovation Manager with over 6 years of experience, I am dedicated to transforming visionary ideas into impactful products and services. With a Master’s degree in Industrial Design Engineering, I currently lead product strategy and stakeholder management at SJ AB, ensuring our offerings align with the consumer needs and business objectives. My focus is on launching new commercial offerings that resonate with customers, backed by robust performance metrics.Previously, as a Senior Product Designer at Electrolux, I spearheaded the development of award-winning appliances. By leveraging design thinking and business acumen, I fostered cross-functional collaboration that resulted in innovative products recognized with an iF Design Award. My work is driven by a commitment to quality and a deep understanding of market needs, propelling product innovation and enhancing user experiences.My experience working with OEMs and diverse global teams has given me a unique perspective and the ability to inspire creativity and collaboration across borders. I combine this with a strong commercial mindset to ensure that my solutions are not only technically sound but also commercially viable. I thrive in environments that challenge the status quo and drive customer-centric innovation.
Listed skills include Leadership, Customer Experience, Presentationskompetens, User Journey, and 25 others.
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Stockholm, Stockholm County, Sweden
Responsible for existing and new commercial offerings in Sweden’s leading railway company. Key responsibilities: product strategy, customer insights, product launches, performance measurements and stakeholder management
Stockholm, Stockholm County, Sweden
• Led and contributed to product development initiatives for built-in and freestanding wine appliances globally and hoods in the European market.• Engaged in the entire product development process, from devising innovation strategies to successful product launches.• Conducted extensive customer research to gain valuable insights and validate product concepts, ensuring alignment with marketneeds.• Collaborated closely with cross-functional teams, including Design, Business, R&D, Category Managers, and Marketing, to drive product development efforts.•Responsible for maintaining product quality in alignment with the design intent, working closely with R&D to translate designs into product specifications.• Partnered with Category Innovation Managers to identify critical action points and prioritize innovation product roadmaps.• Provided essential support to the Marketing team during product launches, contributing to the creation of compelling storytelling, including claims, USPs, and product descriptions.• Monitor product performance through big data analysis for product roadmaps (Consumer Star Ratings, NPS)
Stockholm, Sverige
Part of the Design Quality team (Fit Feel Finish)Design research and development of a new design process and methods with key topics: • Multi-sensorial experience• Design thinking• Agile solutions• Process design• Method design• Experimental design
Stockholm, Sverige
Design research and trend analysis for an unexplored brand DNA related topic, with goal to introduce and encourage designers for incorporation of the topic into the design process
Other employees you can reach at sj.se. View company contacts for 1688 employees →
Teija Hirvonen
Colleague at Sj AbStockholm, Stockholm County, Sweden
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AB
Anders Bolander
Colleague at Sj AbStockholm, Stockholm County, Sweden
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MM
Marivan Mirani
Colleague at Sj AbGreater Stockholm Metropolitan Area, Sweden
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MH
Mattias Hemming
Colleague at Sj AbSolna, Stockholm County, Sweden
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周
周淑怡
Colleague at Sj AbQuanzhou, Fujian, China
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Laith Samir
Colleague at Sj AbStockholm, Stockholm County, Sweden
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LH
Lizette Hidlund
Colleague at Sj AbGreater Stockholm Metropolitan Area, Sweden
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JT
Jimi Tähtinen
Colleague at Sj AbStockholm, Stockholm County, Sweden
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Arvid Alsén
Colleague at Sj AbSweden
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CF
Ciro Falao
Colleague at Sj AbGreater Naples Metropolitan Area, Italy
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Masters in Product Design and Development
Material & Processes Selection Product Safety and Reliability New Product Planning & Development Business Environment in China Chinese.
Quick answers generated from the profile data available on this page.
Serena Wu works for SJ AB.
Serena Wu is listed as Product and Innovation Manager | Business Developer at SJ AB.
Serena Wu is based in Stockholm, Stockholm County, Sweden while working with SJ AB.
Serena Wu has worked for Sj Ab and Electrolux.
Serena Wu's colleagues at SJ AB include Teija Hirvonen, Anders Bolander, Marivan Mirani, Mattias Hemming, and 周淑怡.
You can use AeroLeads to view verified contact signals for Serena Wu at SJ AB, including work email, phone, and LinkedIn data when available.
Serena Wu holds Master'S Degree, Msc. Industrial Design Engineering from Luleå Tekniska Universitet.
Serena Wu is listed with skills including Leadership, Customer Experience, Presentationskompetens, User Journey, Qualitative And Quantitative Research Methodologies, Brand Development, User Experience, and User Centered Design.
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