Hey there! 👋 I'm Serena, a Campaign Manager at a performance-driven marketing agency, specialising in the property and education sectors. With a background in finance, coupled with economics and business strategy, my journey into marketing began unexpectedly when I came across a paid Facebook ad for a marketing internship. The rest is history!In this fast-paced digital world, I thrive on the thrill of continuous learning and up-skilling. Every day presents a new opportunity for development and growth, whether it's exploring innovative strategies, navigating new AI technologies, or adapting to shifting trends. I'm a firm believer that the key to success lies in staying curious and embracing sharing knowledge with others.Let's connect!
Untitled Group
View- Website:
- untitledgroup.com.au
- Employees:
- 149
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Social Media ManagerUntitled GroupMelbourne, Vic, Au
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Campaign ManagerSocial Garden Jan 2024 - Present -
Campaign ExecutiveSocial Garden Nov 2022 - Jan 2024• Work with a wide variety of clients across property, education and emerging industries• Manage and optimise Meta, LinkedIn, TikTok and Google campaigns• Work closely with our client services team to provide in-depth analysis and strategic recommendations to clients• Track and optimise landing page conversion with our design team
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Sprout ProgramSocial Garden Aug 2022 - Oct 2022• Adopting strategies to unlock growth in website traffic, develop personalised content for audiences, and convert them to generate measurable ROI• Develop strategic performance marketing campaigns that deliver results and creative concepts that help to increase conversion• Responsible for project management and client liaison, working closely with account managers, digital and creative production teams to deliver high performing campaigns
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Front Of House StaffDish & Spoon Cafe Jun 2021 - Oct 2022 -
Monash Business School Graduate Development ConsultantMonash Business School Nov 2021 - Dec 2021• Project leader who took initiative to set up meetings and liaised with client to ensure clarity of goals and adherence to deadlines• Researched current market trends as well as emerging funding investors that were specific to client• Created a list of potential funding sources that client could explore in a comprehensive excel spreadsheet• Produced final report with recommendations of all government grants opportunities available for the client to pursue -
Front Of House StaffMocha Jo'S Aug 2018 - Jun 2021
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Marketing InternshipProject Gen Z Mar 2018 - Oct 2018• Worked on development and implementation of new marketing strategies and campaigns in order to attract new customers and increase brand awareness• Created digital content for various social media platforms, such as Facebook, Instagram, Youtube and Twitter• Conducted market research and analysed current trends• Proactively participated in weekly team meetings and contributed to brainstorming and idea generation
Serena Yong Education Details
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Major In Banking And Finance / Major In Economics And Business Strategy -
Presbyterian Ladies’ College
Frequently Asked Questions about Serena Yong
What company does Serena Yong work for?
Serena Yong works for Untitled Group
What is Serena Yong's role at the current company?
Serena Yong's current role is Social Media Manager.
What schools did Serena Yong attend?
Serena Yong attended Monash University, Presbyterian Ladies’ College.
Who are Serena Yong's colleagues?
Serena Yong's colleagues are Ashleigh O'gara, Aylin Rutherford, Monty Mcgaw, Ephtihia Mastos, Yam Pam, Jim Hennessy, Fil Palermo.
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