Serene How Email & Phone Number

Singapore

Singapore, Singapore

Provided strategic direction for the division in the development of division strategies.Responsible for the conceptualisation of the division’s 5-year and annual workplans.Managed division budget to ensure budget marksmanship., spearheaded data analysis for the division.Led strategic partnerships development for the division, generated leads and built.

Led a team to conceptualise and operationalise strategies to develop and build capabilities of the local design industry.Built strong network of stakeholders and industry partners to formulate effective interventions and partnerships to grow the industry. Pursued and secured partnerships with international brands to seed collaboration opportunities for.

Singapore

Led a team of 6 in the planning and execution of programmes and projects for the promotion of Singapore to foreign tourism stakeholders. Responsible for staff development and performance management.Market and business development for South-east Asia markets, building networks and making inroads into new markets.Project and event management of both local.

Spearheaded the development of South-east Asia markets and penetration of new source markets.Built partnerships and channel network across industries in South-east Asia. Strategy formulation, business development and tactical activations such as events, seminars, PR, tactical promotions. Industry development through cultivation of smaller, niche medical.

Singapore

Led the formulation and execution of marketing plans for various product categories. Managed above and below-the-line campaigns, PR and sponsorship initiatives.Developed and launched new product categories.Led cross-functional teams in customer relationship management.

Singapore

Conceptualised and implemented marketing campaigns from above-the-line initiatives such as print, broadcast, outdoor to below-the-line activations including events, tactical promotions, product launches and public relations.

Singapore

Account management for FMCG clients (Procter & Gamble, GSK and Zuellig Pharma). Planned and managed events, roadshows and marketing activations.