Responsible for development and execution of marketing plans and related budgets; hired, trained and managed a growing team; supported sales and account management with toolkits for successful B2B sales growth; led creative design and copywriting for digital and print assets, as well as internal and external communications including website, social media, trade and community engagement.Achievements:• Qualified leads from marketing campaigns with an average conversion rate of 32% yearly and contributed over 64% of revenue in Y2021.• Directed two new training programs launch, achieving 15% new revenue in first year• Launch customer marketing campaign to attract repeat purchases, achieving 5,975% ROI in 8 months.

Development, execution and evaluation of trade and community engagement events; adapting regional marketing assets to local market needs; development of digital and print assets, including point of sale materials; regulated and maintained global brand identity across 28 clinics island wide.

Promotions and publicity for F&B and Event Space

Orchestrated over 250 VIP visits yearly to Changi Command & Control Centre including presidential and ministerial level visits.

Spearheaded the installation and configuration of security system for a new maritime command and control centre, housing over 1,000 working personnel

• Navy representative for Colours Party• Recognition award from NDP Executive Committee (EXCO) Chairman, Year 2007