Experienced business growth/development & strategic team leader in the tech space. Passionate about building and growing new/emerging businesses & technology within high growth businesses/startups.Areas I’m known for: - Strategy, Strategic Growth & Partnerships - Venture Building and Leading teams in building fast but sustainable business growth- Organisational Design and Change EnablementIndustries that excite me:- Travel, Technology, eCommerce/Retail/Consumer, Mobility/Aviation
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Gm - Growth, ProductsRpg CommerceKuala Lumpur, My -
Chief Commercial Officer - Apac Green MobilityGentari Nov 2024 - PresentKuala Lumpur, My -
Chief Strategy Officer, Apac Green MobilityGentari 2023 - PresentKuala Lumpur, MyGreen mobility APACCorporate Strategy, Strategic Partnerships, Investments & Commercials -
Gm - Growth, ProductsRpg Commerce Jan 2022 - Feb 2023Petaling Jaya, Selangor, MyRPG is a venture backed company, supported by SEA's leading VC - Vertex Ventures (Temasek backed fund). We're on a mission to build the next generation of global D2C brands. -
Vp Of CommercialHoolah Apr 2021 - Jan 2022Central Business District, Singapore, SgLead team to drive all things growth & revenue -
Head Of Business Development & Strategic PartnershipsHoolah Dec 2020 - Apr 2021Central Business District, Singapore, Sg -
Head Of Ecommerce Sales & Marketing (Incubation), Enterprise Strategy ManagerMaxis Business Jun 2017 - Dec 2020Kuala Lumpur, Kuala Lumpur, My> Maxis eCommerce/Incubation Biz Maxis eCommerce was launched in 2017 & recognized as a leading premium eCommerce solution provider at the regional Asia eCommerce Awards. The full-suite solution encompasses web build, digital marketing, analytics & advisory, targeted at retailers that lacked digital experience & capabilities to set up their very own e-store.Held multiple hats (start-up environment). As part of the leadership team, I was mainly responsible for setting up the BD + sales strategy & operations and product marketing for the business, while supporting to shape the product/solution strategy based on market needs & gaps. Led team to ramp up the adoption of Maxis eCommerce. Drove everything from scratch including recruiting, leading & mentoring a team, building & delivering sales pipeline, driving brand activation and marketing strategy & operations, including go-to-market strategies.> Maxis Enterprise Strategy Oversee overall enterprise strategy & sales contributing towards company's RM10b annual revenue goal. Led team to grow customer acquisition in a new target segment with refreshed segment focused strategy covering sales, product, marketing & insights, customer experience, systems, target incentives + redesign of overall sales operating model. Accelerated implementation of strategic projects -
Management ConsultantEy Jan 2015 - Jun 2017London, GbResponsible for leading team to deliver the eCommerce Blueprint and Implementation Plan for a Tourism & Hospitality Investment Group. Delivered everything from the business proposal, project planning to project management & delivery - enabling consumers a one-stop platform to book their hotel stay, food & entertainmentSupported the pre and post GST Implementation for a Leading Regional Banking Group. -
Marketing InternL'Oréal Sep 2014 - Nov 2014Paris, Fr
Serene Tan Skills
Serene Tan Education Details
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Monash UniversityGeneral
Frequently Asked Questions about Serene Tan
What company does Serene Tan work for?
Serene Tan works for Rpg Commerce
What is Serene Tan's role at the current company?
Serene Tan's current role is GM - Growth, Products.
What schools did Serene Tan attend?
Serene Tan attended Monash University.
What skills is Serene Tan known for?
Serene Tan has skills like E Commerce, Sales And Marketing, Recruiting, Project Management, Business Development, Digital Marketing, Stakeholder Management, People Management, Management, Marketing Strategy, Client Expectations Management, Stakeholder Engagement.
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