With over 18 years of experience in Industrial Automation, I am a Business Manager and a Digital Transformation Consultant Leader at Rockwell Automation, a global leader in industrial automation and digital transformation solutions. I hold an MBA, an MSc in Embedded Systems, and an ACTA in Training and Assessment, which equip me with the business acumen, technical skills, and pedagogical knowledge to excel in my role.As a Regional Business Manager, I coach and lead a team of Regional Business Leaders and Regional Technology Consultants who offer industrial application insights and sales enablement for more than 100 Direct Sales Account Managers and Channel Sales Representatives in the Southeast Asia region. I also engage in consultative discussions with Senior Client Executives to address their operational challenges and achieve their business KPIs with Rockwell Automation's technologies. I promote the awareness and adoption of Industrial Internet of Things, Extended Reality, Manufacturing Execution Systems, XaaS, and Digital Engineering, and support industrial marketing conferences for thousands of industrial professionals in the region. As a Digital Transformation Consultant Leader, I am a certified Smart Industry Readiness Index (SIRI) Assessor, who evaluates an organization's digital transformation readiness and provides actionable recommendations for improvement. I leverage advanced technologies like IIoT, AI/ML, AR/VR and automation to help manufacturers optimize their production processes, increase efficiency, and deliver superior products that meet the evolving needs of their clients. I am passionate about lifelong learning and staying on the cutting edge of industry developments. I am also an international speaker and have shared my knowledge and insights with audiences around the world. My combination of practical experience, technical expertise, and commitment to ongoing learning enables me to add value to any organization looking to stay ahead of the curve in today's fast-paced digital landscape.