Serene Koh Email & Phone Number

Singapore

Meudon, Île-De-France, Fr

Meudon, Île-De-France, Fr

Responsible for growing brand awareness for Thales in key South East Asian markets through strategic communications initiatives. A large focus in recent years has been on reputation management and crisis communications, engaging with media to support Thales' seven key business sectors (including aerospace, ground transportation, defence, digital identity & security and space). I provide counsel and training to internal stakeholders and leadership on crises mitigation and in key message delivery.Events management is also a key part of my role.

Atlanta, Ga, Us

- Manage Public Relations and Employee Communications initiatives for the UPS Asia Pacific region.- Plan and execute PR programmes, including interviews, speaking opportunities, by-liners and case studies, and agency network management.- Provide internal training and spokespeople support.- Create and execute internal communications initiatives in support of company priorities, including philanthropy and CSR engagements.

Atlanta, Ga, Us

- Strategised and developed multiple-medium advertising campaigns and relationship marketing programmes for the UPS Asia-Pacific region- Managed content on UPS websites, and executed digital initiatives including microsites and e-mail marketing campaigns- Engaged in copywriting and managed print production of collateral- Managed agencies, cross-market teams and budgets

Atlanta, Ga, Us

Managed integrated communications for the countries in UPS Europe region. Included Public Relations initiatives, Advertising, below-the-line Direct Marketing campaigns, production of print and digital collateral, copywriting material (press releases, speeches, collateral).

Paris, Fr

Conducted internal focus groups and analysis of internal publications

Mba, Communications And Change Management

Certificat D'Etudes Politiques, Political Science

B.A., Psychology And European Studies