Serene Chen Email & Phone Number

Singapore

DIGITAL MEDIA- Established and grew online presence, and built a consistent brand image for MOF across major digital platforms to ensure meaningful engagement with the public(i) Achieved over 4x growth in followers and engagement levels in 2 years- Established marketing objectives and developed digital communications strategies to drive awareness and engagement on various communication channels for Singapore Budgets 2016 to 2019- Worked with IT stakeholders and implemented strategies to improve the SEO ranking for the corporate website(i) Push up rankings of MOF webpages to first page of search results - Co-lead the revamp of corporate website with IT stakeholders and provide counsel on digital trends, strategies and requirement - Manage MOF’s digital assets including the corporate website, Facebook, Instagram, YouTube, Twitter, LinkedIn, Google+ and Workplace pages- Cultivate relationships and build rapport with key media and influencers to extend MOF’s reach and accelerate online growth- Monitor and analyse campaign’s performance, and gather insights to provide data for decision-making- Coordinate with vendors on content creation to promote communication objectives- Developed a photo and audio resource library to facilitate in-house content productionCORPORATE AFFAIRS AND COMMUNICATIONS- Facilitates the staffing of Ministers and senior management at events, speaking opportunities and interviews - Provide communications counsel and handles media inquiries for several directorates- Conduct media monitoring and analysis across local, foreign and social media news outlets- Organised media briefings for key announcements such as property cooling measures and the national budget- Set up communication protocols and drafted response communiques for national-level crisis management- Liaised for Japanese media personnel and Japanese embassy in Singapore, and handled ground media operations at ASEAN Summit 2018

Singapore

- Formulate corporate income tax policies for maritime sector, aviation sector, international tax and treaties, R&D incentives and personal income tax policies- Oversee a 30-member team to conceptualise and execute communication strategies for the Singapore Budget (i) Drive and coordinate initiatives across a wide spectrum such as outreach events, social media engagement, production of collateral and budget materials, feedback, video production etc- Collaborated with ministry, grassroots organisation and business association to organise Budget Seminars - Project managed the Income Tax Act Amendment Bill with colleagues across MOF and various statutory boards - Successfully organised various internal events such as MOF Day with a 6-person cross-department team - Conducted scenario analysis and recommended changes to our income tax structure- Deal comfortably with personnel from all levels and with stakeholders from government agencies to companies- Created administrative pack for new joiners to facilitate their on-the-job training

Singapore

- Involved in developing tax solutions and providing comprehensive and effective tax compliance and advisory services to our top-tier corporate clients across a diverse range of industries.- Developed proposals to market the firm's services to clients; won various proposals such as tax planning project for a large Chinese pharmaceutical company and tax advisory projects for Japanese companies- Organised and facilitated training course and seminar for finance and non-finance executives from Government agency and Japanese companies

Singapore

- Managed a portfolio of over 140 corporate and individual clients to provide tax efficient solutions- Coordinated corporate and individual tax compliance and advisory matters with HR personnel and expatriates for a global MNC for the South Asia region

Singapore

- Worked with a team of 4 and achieved sales of more than $20,000 per day- Responsible for inventory availability, inventory replenishment and the accuracy of data kept on receipt of inventory.

Bachelor Of Accountancy, Accountancy, First Class Honours

Activities and Societies: - Chief Programmer for Nanyang Business School Freshmen Orientation Camp (i) Led a 4-man team to organise.

Japanese Language And Culture, Advanced

- Attended 2 short term programs (total period spent: approx 6 months) which improved my Japanese speaking/listening skills; achieved.

A' Levels

Activities and Societies: President of Guitar Club- Awarded the Distinguished Service Award for Outstanding Contribution for student.