Serene Bridgett Hollingsworth, M.Div. Email and Phone Number

Reporting directly to the COO, manager of a $4M revenue budget, retention and upsell targets, and leading a team of high-performing Account Managers, Senior Account Managers, and Membership Coordinators who exceeded revenue budget and retention goals 2020-2022. - Experience and nuanced understanding of DEI best practices and solutions within a large multi-national corporate context- Hit business revenue target of $4M 2020-2022 impacting the business unit bottom line- Designed a new and successful remote Corporate Relations business unit by recruiting and onboarding new goal-driven talent that consistently hits budget and retention goals- Lead complex and sensitive negotiations, challenging renewal discussions, and creative contracting- Oversee a high-performing team of Strategic Account Managers focused on building strong, value-based customer partnerships- Provide mentorship and coaching to team members to support career growth and advancement- Guide Strategic Account Managers on how to tackle escalations and opportunities within their book of business- Lead through developing strategic relationships with our customers to institute best practices, develop success plans tailored to their unique populations, and drive upsell opportunitiesRevenue Goal Attainment:2023 impacted the Q1 sponsorship budget exceeding by 152% to goal.2023 impacted the Q3 sponsorship budget exceeding by 123% to goal.2022 impacted the Q1 sponsorship budget exceeding by 168.8% to goal.2022 impacted the Q2 sponsorship budget exceeding by 124% to goal.2020-2021 impacted Corporate Partner retention increasing retention to 87% in Q1-Q4 and sponsorship revenue by 132% to goal.

A strategic leader reporting directly to the CRO. Comfortable working with the ambiguity of a fast-paced startup in a SaaS and agile tech space. - The ability to innovate, and solve problems creatively.- Develop, lead, and steer the Annual Client Plans to ensure client retention and client satisfaction- Collaborate closely with Rev Ops and Finance to ensure accurate performance reporting, customer billing and hold the Account Management team accountable for keeping accurate, up to date customers in the CRM.- Oversees the client renewal process to ensure timely and successful renewals- Strong people leadership skills and ability to create and implement effective performance management processes.- An entrepreneurial spirit with strong interpersonal skills, an understanding of and commitment to customer service, and a professional demeanor- A self-starter who can work autonomously yet has a collaborative mindset and is comfortable working on virtual and geographically dispersed teams. Flexible in approach and comfortable with ambiguity- Demonstrate solid relationship management skills and ability to handle challenging interpersonal situations.- Promoted from Strategic Account Manager to Client Relationship Manager in 2017- Worked closely and cross-functionally with Pre-Sales, Product Development, Marketing, Strategy and innovation teams to develop solutions that solve client business needs- Forecast budget, research market trends, and track key account metrics to present to key stakeholders.Revenue Goal Attainment:- Managed $15M in account revenue in a client-facing role selling role with csuite and EVP stakeholders.- Direct Manager of three Associate Sales professionals responsible for targeted sales and retention goals $3M.- Impacted revenue growth by being in the top 5% of closing managers in 2018 and 2019.Grew Midwest territory by 22% EOY 2018.- Hit targeted sales plan 2016-2018.- 90% retention in 2019.

Senior Regional Account ManagerCompany Overview: $1.2 billion subscription SaaS disruptor start-up platform company in the funeral and pre-need industry. Reporting directly to the CEO.- Mined opportunities to accelerate sales within assigned territory- Built and maintained a pipeline of opportunities to hit the monthly quota- Negotiated and influenced new contracts/amendments demonstrating a comprehensive understanding of contract vehicles- Partnered with internal teams (marketing, enterprise sales, development) to ensure unique customer needs were addressed- Collaborate with Service Line Leaders to provide input/feedback directly from customers to influence solution improvement.- Cross-functional collaboration to improve customer experience and ensure the most efficient, but effective processes.- Demonstrated a keen understanding of the marketplace, account business model, and objectives.- Understood business drivers, which influence business decisions in the digital landscape.- Top sales manager in 2015-2016

2008-2015 Your Women’s Health Magazine (YWHM)Advertising Account ManagerPromoted to Advertising AM in 2010Major Client Account & Relationship Manager (P&G, Ford, McDonalds, AT&T) client facing roleManaged team of 4 Account Executives across four territories who were charged with 500k ARR per AESuccessfully led team to hit annual revenue goals Recruited, trained, and managed interns in leadership program (25 interns).Responsible for advertising revenue growth. Print + digital advertising sales increased 37% in 2012.Digital and advertising sales increased 33% in 2013.93% Client Retention Rate