Serene Karmi Email & Phone Number

Los Angeles, California, United States

Greater Los Angeles Area

Executive leader overseeing client service, strategy development, media planning, buying and execution. Inspire teams to translate consumer, entertainment, and cultural insights to realize marketing objectives. Mentor, coach, manage, mobilize and align a multi-office team of 60+ across North America (USA + Canada). Partner with and advise Leadership Team on future business opportunities, innovation and strategy alignment globally. Collaborate with Tech, Data and Analytics teams to develop data-driven insights and deliver on client objectives.

Los Angeles Metropolitan Area

Hired to lead overall client strategy and business efforts for Focus Features while reinventing teams. Served as executive leader overseeing client service, strategy development, planning, buying and execution. Led audience segmentation initiatives to unlock incremental value and insights around art house audience; championed audience buying efforts across multiple platforms and data sources, maximizing first party data and moviegoer segments. Oversaw use of new research and planning tools to drive forward data-driven strategic media planning.

Los Angeles Metropolitan Area

Directed integrated communications strategy, utilizing a data-driven approach to fuel innovation, engagement, and closed loop attribution across multiple media platforms for startup agency’s new key client, FX. Built and trained all-star team of 6 from ground up, empowering them to launch 3 successful integrated campaigns in less than 2 months for FX shows Better Things, Atlanta, and American Horror Story. Cultivated trustworthy relationships with top FX leaders, seamlessly managing agency and client relationship while maintaining reputation for keeping TV brands relevant throughout season renewals. Educated FX leaders on changing media landscape and how FX brands can utilize technology to navigate trends, resulting in breakthrough success and critical acclaim, such as establishing the network’s most female driven comedy ever (for Better Things) and capturing elusive millennial audience (for Atlanta). Collaborated with analytics, search, social and programmatic groups to facilitate brainstorm meetings with cross-functional teams to identify first to market opportunities and inspire ongoing learning and creativity.

Los Angeles Metropolitan Area

Recruited to lead planning teams in delivering innovative media plans at Publicis Groupe’s ROI-focused media agency. Created culture of motivation and accountability among team of 5, emphasizing recognition and eliminating turnover. Seamlessly transitioned FX tune-in business from prior agency by prioritizing client service. Applied hands-on management style ad hoc to ensure strategically sound media selection. Developed and managed campaigns across multiple platforms to deliver optimal return on investment.

Los Angeles Metropolitan Area

Recruited to lead media planning and strategy at an independent media agency that connects brands with their consumers. Aligned research, planning, and activation teams to deliver seamless service and increase client satisfaction. Collaborated with client & internal teams to establish benchmarks and framework to improve media strategy and results.

Los Angeles Metropolitan Area

Oversaw media strategy, planning, and buying, partnering with agencies on advertising investments for high-profile films. Built harmonious relationships with internal teams, external agencies, and vendors to develop marketing strategy for blockbusters including Taken, The Simpsons Movie, and X-Men. Presented analyses of KPIs, trends & media deliveries to studio execs, persuading them to invest in innovative activations. Managed agency's activation teams, including TV, Digital, Radio, Print, and Out of Home. Facilitated smooth transition of theatrical media-buying business between agencies.

Los Angeles Metropolitan Area

Greater New York City Area

Spearheaded the negotiation, purchase and execution of national broadcast advertising to ensure cost-effective and strategic investment for numerous clients that included entertainment, finance and retail.