Will Keating Email and Phone Number
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Will Keating personal email
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"Helping your business grow, one drink at a time". An independent Sales & Marketing consultant specialising in the Drinks Industry. For almost 20 years with Diageo, Will gained experience in a huge variety of roles from Brewing to Global Marketing. Starting out with a scientific background as a Brewer, Will thrived in the Sales and Marketing side of the business, travelling the world working for Guinness in places as far apart as China, Cameroon and Chicago, he also worked extensively on Diageo's broad Spirits portfolio.Now with Serestra Consulting, he helps brewers and distillers tell their stories through their liquids, sales techniques and marketing strategies. Clients can be big or small and include Asahi, Boortmalt, Miller Coors, Skellig Six18 & Diageo.Will has a keen interest in building capability and lectures in Brewing, Distilling, Innovation and NPD at Technological University Dublin as well as being a features writer for the Irish Whiskey Magazine. Will is also an engaging and entertaining speaker at industry events such as the Brewers Forum of Europe, Big Grill Festival, etc.
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PrincipalSerestra Consulting Jul 2017 - PresentCounty Dublin, IrelandSerestra exists to bring extensive Drinks Industry experience across Brewing Distilling, Marketing and Commercial disciplines to businesses, large or small, who need help to grow.With a particular spike in creative thinking and capability building, we are proud to work with some of the best and most exciting people in the Drinks Industry in Europe and beyond. Get in touch and we'll see how we can help.
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Lecturer In The Science Of Brewing & Distilling, Npd & InnovationTechnological University Dublin Sep 2018 - PresentI am a senior cycle lecturer to Food Innovation/Brewing and Distilling students in TU Dublin, covering both the Sicence of Brewing and Distilling (3rd & 4th years) and Food and Beverage NPD and Innovation (4th years). -
Founder & HostBusiness Of Beverages Apr 2021 - Present -
Features WriterIrish Whiskey Magazine Mar 2020 - PresentIrelandWriter of interesting and entertaining articles on various aspects of the Irish Whiskey industry, focused on stories overlooked or misunderstood. Recent features include 'Harvesting History': heritage barley varieties in distilling, 'Baileys the Whiskey: Baileys the Mystery' and the 'Maturation Mathematics' series. -
Global Head Of Beer Capability - GuinnessDiageo Jul 2016 - 2017IrelandDiageo is committed to broadening its presence in beer and competing successfully in different markets and different sub-categories. To do this Guinness is committed to moving from a “Beer Made of More” to a “Brewer Made of More” creating sustainable behaviour change in the on trade – with customers, with bar staff and with our consumers. This change starts with the capability of our staff to understand the Beer category from crops in the field to commercials in the bar. I lead this agenda for Diageo Globally. -
European Category DevelopmentDiageo Europe Nov 2014 - Jun 2016DublinI thoroughly enjoyed working across 15 different European markets, driving the real motivation behind Category Development - giving customers a reason to buy Diageo's products other than price. Analysing how shoppers shop and helping them to find solutions to better enjoy our categories and products gave me a deep satisfaction. Fundamental to my success in this role was a curiosity as to how people shop (On & Off Trade) and at a very practical level how can we influence their behaviour.
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Head Of Category DevelopmentDiageo Ireland Oct 2011 - Nov 2015St. James Gate, Dublin
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Channel Development ManagerDiageo Jul 2008 - Sep 2011St. James Gate, Dublin
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Sales Quality Operations ManagerDiageo Ireland Jan 2004 - Jun 2008St. James Gate, Dublin
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Uk & Irl Production Planning MgrDiageo Supply Jan 2002 - Jul 2004St. James Gate, Dublin
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Packing Shift Manager - KegplantDiageo Feb 2001 - Jun 2002St. James Gate, Dublin
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Packaging Shift Manager (Canning)Diageo May 2000 - Jan 2001Macardle Moore Brewery (Dundalk Packaging), Co. Louth
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Brewing ManagerDiageo Oct 1999 - Jun 2000Macardle Moore Brewery (Dundalk Packaging), Co. Louth
Will Keating Skills
Will Keating Education Details
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Institute Of BrewingHons -
Distinction
Frequently Asked Questions about Will Keating
What company does Will Keating work for?
Will Keating works for Serestra Consulting
What is Will Keating's role at the current company?
Will Keating's current role is Drinks industry consultant, lecturer and podcaster..
What is Will Keating's email address?
Will Keating's email address is wi****@****geo.com
What is Will Keating's direct phone number?
Will Keating's direct phone number is +3538622*****
What schools did Will Keating attend?
Will Keating attended Institute Of Brewing, University College Dublin, University College Dublin, Wine & Spirit Education Trust.
What are some of Will Keating's interests?
Will Keating has interest in Home/nano/micro/macro, Alpine Skiing, Local, Provincial And Irish Rugby, Brewing.
What skills is Will Keating known for?
Will Keating has skills like Trade Marketing, Shopper Marketing, Fmcg, Retail Category Management, Brewing, Project Management, Production Planning, Category Insights, Persuasive Presentations, Prezi, Category Theory, Microsoft Excel.
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William Keating
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