"Helping your business grow, one drink at a time". An independent Sales & Marketing consultant specialising in the Drinks Industry. For almost 20 years with Diageo, Will gained experience in a huge variety of roles from Brewing to Global Marketing. Starting out with a scientific background as a Brewer, Will thrived in the Sales and Marketing side of the business, travelling the world working for Guinness in places as far apart as China, Cameroon and Chicago, he also worked extensively on Diageo's broad Spirits portfolio.Now with Serestra Consulting, he helps brewers and distillers tell their stories through their liquids, sales techniques and marketing strategies. Clients can be big or small and include Asahi, Boortmalt, Miller Coors, Skellig Six18 & Diageo.Will has a keen interest in building capability and lectures in Brewing, Distilling, Innovation and NPD at Technological University Dublin as well as being a features writer for the Irish Whiskey Magazine. Will is also an engaging and entertaining speaker at industry events such as the Brewers Forum of Europe, Big Grill Festival, etc.
Listed skills include Trade Marketing, Shopper Marketing, Fmcg, Retail Category Management, and 29 others.