Sergio Cruz Email & Phone Number

Birmingham, Al, Us

Birmingham, Al, Us

Denver Metropolitan Area

• Developed and executed apparel category plans in line with business goals and regional trends• Forecasted demand to optimize inventory levels, balancing availability and financial targets• Collaborated with cross-functional teams for smooth coordination and communication• Analyzed market trends, consumer behavior, and competitors to identify opportunities and risks• Established key performance indicators (KPIs) to improve inventory management• Provided regular reports on inventory performance, sales trends, and other key metrics for data-driven decisions

Denver, Colorado, United States

• Managed Merchandise Operations Coordinators by setting clear job expectations• Oversaw DTC seasonal buys, pricing updates, and promotional schedules• Developed and maintained cross-functional reports• Planned and aligned with DTC seasonal initiatives• Provided coaching and counseling to team members

Greater Denver Area

• Managed and coordinated weekly promotional pricing, resolving issues with Store Operations and Help Desk teams• Troubleshot and resolved MSRP pricing and inventory issues promptly• Coordinated between DTC Buying and Supply Planning for accurate and timely order entries• Placed ad hoc orders and made inventory adjustments as directed by Buyers and Planners• Scheduled and conducted system training for new associates and provided refreshers as needed• Documented and maintained cross-functional procedures, building strong relationships with Wholesale, Supply Chain, and VF Master Data teams

Santa Fe Springs, Ca

• Monitored and reconciled inventory and order reports across multiple systems, working with cross-functional teams• Assisted business groups with product allocation issues• Played a key role in expanding our brand from one facility to four, including East Coast distribution, Federal Trade Zone groups and 3PL's• Conducted root cause analysis of Idoc failures, prioritizing based on impact, and aimed to resolve on urgency scale• Collaborated with Outdoor brands to streamline business practices and co-developed SOPs for billing and movement analysis• Created a knowledge base to automate tasks in Excel, AS400/WMS, and SAP, improving work efficiency

Santa Fe Springs, Ca

• Created and managed the Consumer Warranty Department for the Americas• Developed spreadsheets and reports to track consumer data• Fixed BOA system issues on Vans Snow Boots• Analyzed issues and shared findings with development teams every quarter• Prepared monthly reports on warranty returns

Santa Fe Springs, Ca

• Helped manage data and issued chargebacks to vendors for non-compliant shipments• Kept the chargeback ledger up to date

Santa Fe Springs, Ca

• Developed Business Intelligence reporting to capture materials without dimensional data• Managed all dimensional data in the WMS system• Analyzed and reported cartonization issues to upper management• Learned to write macros in WMS, which increased productivity by 1000% and eliminated errors.