Serge Dagher Email & Phone Number

• Identify and pursue new business opportunities in the electronics sector, including market research, competitor analysis, and lead generation.
• Develop and maintain strong relationships with key clients, retailers, distributors, and suppliers.
• Collaborate with cross-functional teams to define and implement business development strategies aligned with company objectives.
• Drive revenue growth by creating and executing effective sales and marketing campaigns.
• Negotiate contracts, pricing, and terms with clients and suppliers to achieve mutually beneficial agreements.
• Monitor industry trends, market dynamics, and customer preferences to identify opportunities for product/service expansion.

Beyrouth, Beirut, Lebanon

Monitoring the Market for new trends regularly, monitoring competition's activity to keep our edge in the market Creating Marketing and Strategy Campaigns throughout the year that include (ATL/BTL/TTL activities).Analyzing ROI's on Marketing Campaigns and translating the results into well elaborated Reports.Supervising implementations in the market as well.

Dekwene

• Researching the Market for new trends regularly, as well as monitoring the competition’s activity to keep our superiority in the market.
• Creating Marketing and Strategy Campaigns throughout the year that include (ATL/BTL/TTL activities).
• Analyzing Marketing Campaigns achievements and translating the results into well elaborated Reports.
• Supervising implementations in the market as well as advertising campaigns to maintain brand image and consistency.
• Meeting with clients regarding yearly contracts as well as closing deals to boost either sales or displays.
• Coordinating with various team members in different departments to ensure each job is rightly tailored for the handled brand.

Hazmieh

• Devising Marketing plans for every brand under my supervision
• Conducting market Research
• Analyzing activities and sales reports to maximize brand efficiency
• Creating and Surveying events
• Branding U-Food products
• Coordinating for new ideas regularly with the creative department

• Developing marketing plans and strategies.
• Evaluating marketing campaigns by preparing reports, collecting, analyzing sales data
• Managing the production of leaflets, posters, flyers, loyalty gift catalogs etc…
• Coordinating for new ideas regularly with the creative department
• Organizing special events based on different themes.
• Negotiating deals in terms of a loyalty program, or a special sponsorship or even a simple participation in an event.

• Managed shelf stock.
• Surveyed expiry dates.
• Handled customer service.