Serge Dagher Email & Phone Number

•Identify and pursue new business opportunities in the electronics sector, including market research, competitor analysis, and lead generation.•Develop and maintain strong relationships with key clients, retailers, distributors, and suppliers.•Collaborate with cross-functional teams to define and implement business development strategies aligned with company objectives.•Drive revenue growth by creating and executing effective sales and marketing campaigns.•Negotiate contracts, pricing, and terms with clients and suppliers to achieve mutually beneficial agreements.•Monitor industry trends, market dynamics, and customer preferences to identify opportunities for product/service expansion.•Represent the company at industry events, trade shows, and conferences to enhance brand visibility and network with potential partners.•Provide market insights and recommendations to senior management for strategic decision-making.•Track and analyze sales performance metrics, prepare reports, and present findings to stakeholders.

Beyrouth, Beirut, Lebanon

Monitoring the Market for new trends regularly, monitoring competition's activity to keep our edge in the market Creating Marketing and Strategy Campaigns throughout the year that include (ATL/BTL/TTL activities).Analyzing ROI's on Marketing Campaigns and translating the results into well elaborated Reports.Supervising implementations in the market as well as advertising campaigns to maintain brands images and consistency.Meeting with clients regularly to establish yearly contracts as well as closing deals to boost either sales or displays.Coordinating with various team members in different departments to ensure each job is rightly tailored for the handled brand. Calculating and Managing yearly Marketing budget. Monitoring the Sales and Merchandising team to make sure that the brand goals and standards are met throughout the market. Organizing and implementing events such as product launches, exhibitions and others. Forecasting yearly purchases according to sales and import targets.Making sales target for each brand under my supervision, and distributing to each salesman according to each individual’s capacity.Creating various reports that help monitor the brands performances monthly quarterly and yearly.Working on achieving maximum market penetration across all channels

Dekwene

• Researching the Market for new trends regularly, as well as monitoring the competition’s activity to keep our superiority in the market.• Creating Marketing and Strategy Campaigns throughout the year that include (ATL/BTL/TTL activities).• Analyzing Marketing Campaigns achievements and translating the results into well elaborated Reports.• Supervising implementations in the market as well as advertising campaigns to maintain brand image and consistency.• Meeting with clients regarding yearly contracts as well as closing deals to boost either sales or displays.• Coordinating with various team members in different departments to ensure each job is rightly tailored for the handled brand. • Calculating and Managing yearly budget to invest in the right promotions and activities to boost my handled brand without going over budget without any results. • Monitoring the Sales and Merchandising team to make sure that the brand goals and standards are met throughout the market. • Organizing and implementing events such as product launches, exhibitions and others. • Forecasting yearly purchases according to sales and import targets.• Making sales target for each brand under my supervision, and distributing to each salesman according to each individual’s capacity.• Creating various reports that help monitor the brand’s performance monthly quarterly and yearly.

Hazmieh

• Devising Marketing plans for every brand under my supervision • Conducting market Research • Analyzing activities and sales reports to maximize brand efficiency • Creating and Surveying events • Branding U-Food products • Coordinating for new ideas regularly with the creative department • Pre Year Budget planning for every brand under my management

• Developing marketing plans and strategies.• Evaluating marketing campaigns by preparing reports, collecting, analyzing sales data• Managing the production of leaflets, posters, flyers, loyalty gift catalogs etc… • Coordinating for new ideas regularly with the creative department • Organizing special events based on different themes.• Negotiating deals in terms of a loyalty program, or a special sponsorship or even a simple participation in an event.• Running Social Media promotions.

• Managed shelf stock.• Surveyed expiry dates.• Handled customer service.