Sergei Petrov Email & Phone Number

Moscow, Moscow City, Russia

Development of suburban real estate sales (Digital projects, outdoor advertising);- Creation of websites, development, and implementation of Internet marketing strategies (SEO, e-mail marketing, SMM, affiliate channels, lead generation, contextual advertising);- Personnel management - recruitment, training, motivation, development of personnel, setting and distribution of tasks, control of results. Subordinate to 6 people;- Market analysis, monitoring of the competitive environment, pricing policy; - Assessment of the cost of resources and timing of tasks in the implementation of projects;- Placement of promotions, copywriting and rewriting texts, writing press releases and news releases of the company;- Searching for new directions for advertising placement, business process optimization, and internal PR.Work Results:- Reduced the cost of a targeted call (annual average -30% per targeted request);- Disabled non-performing tools, reallocated budget, and increased the number of targeted calls to the organization's call center. (Increased up to 40% per season, depending on the year) - Introduced a floating budget in the organization, leaving only the most profitable advertising tools for the low season.- Ensured the implementation of projects of development and promotion of 3 corporate websites, 2 websites for residential complexes, and a number of one-page websites;- Successfully implemented a marketing strategy, and increased the company's brand awareness (within limits).

Moscow, Moscow City, Russia

• Development of suburban real estate sales (Digital projects);• Management of the creation of Internet projects. (Corporate websites, CRM system)• Development and implementation of internet marketing strategies (SEO, email marketing, SMM, affiliate channels, lead generation);• Market analysis, competitive environment monitoring, pricing policy;• Preparation and coordination of terms of reference;• Placing promotions and interesting offers on the website, copywriting and rewriting texts, writing press releases and news releases of the company;• Search for new directions for advertising placement, and optimization of business processes.Work Results:• Provided implementation of projects of development and promotion of 2 corporate websites, 2 websites for residential complexes, a CRM system, and a number of one-page websites;• Optimized conversion rate and cost of target action;

Moscow, Moscow City, Russia

• Comprehensive management of optimization and promotion projects of the company's websites;• Analyzing the Internet environment (competitors, consumer profile, and behavior);• Development and implementation of promotion strategy in the Internet environment, marketing budget planning, and preparation of media plans;• Management of personnel, coordination of agencies and contractors;• Formation of TOR and coordination of website development;• Media and contextual advertising (Yandex.direct and Google Adwords), promotion in social media and viral promotion, interaction with electronic media and blogs, writing and placing articles;• Coordination of website amendments and development of promotional pages;• Post-analysis of implemented activities.Work Results:• Implemented a promotion strategy, and increased website traffic;• Removed inefficient tools, optimized business processes, reduced the cost per call, which led to a significant reduction in costs.

Moscow, Moscow City, Russia

• Interaction with clients of the company, development of a strategic scheme of action for the promotion of web resources in social networks, and search engines;• Conducting internal and external audits, making the most effective semantic core;• Increase the quality of the total mass of links; • Monitoring for search engines functionality of competitor websites with similar subjects;• Filling the Internet project with unique, original, and useful content: videos, pictures, texts;• Preparing TOR for programmers, copywriters, and designers; • Distribution of requests on the pages, preparing landing pages for the requests;• Search for thematic platforms, directories, and forums (Crowd marketing); • Setting up Yandex.Webmaster and Google Search Console;• Working with CMS systems: 1C-Bitrix, joomla, wordpress, HTML, CSS;• Optimization and technical auditing of websites (setting up tittle, h1, description, etc.);• Formation of reporting, statistical, and analytical documentation.

Moscow, Moscow City, Russia

• Working with the content of the portal, writing announcements;• Interaction with remote copywriters and photographers - correction of text, editing;• Analyzing the work of the portal, identifying bottlenecks;• Formation of TOR for revision, setting tasks for developers, control.