Serge B. work email
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A Senior Marketing Professional with over 10 years of experience, and 5 years managing teams. I have managed multi-million dollar budgets with major search engines and social channels, working in ecommerce and lead generation, utilizing search, analytical and optimization platforms to maximize ROI. I have consulted on website and landing page optimizations to improve consumer experience and drive business results. Skilled at team management, cross-team collaboration, data analysis, and direction of outside partners. I am a strong team leader, passionate about driving effective communication, building consensus, fostering teamwork, and staying positive no matter what.
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General ManagerSeattle Remodeling LlcBellevue, Wa, Us -
Marketing Communications Manager - SemMicrosoft Jul 2019 - PresentGreater Seattle AreaI manage Global Search Engine Marketing (SEM) strategy & execution for Microsoft Office business. Responsible for governance, planning, activation and measurement of Microsoft's SEM investments globally. - Partner with global media campaign teams to build holistic marketing campaigns, inclusive of SEM, with multiple KPIs.- Manage media agency relationship and their work in-market as it pertains to – SEM strategic development, go-to-market, optimizations, bid management process, keyword expansion & overall results- Deliver SEM global thought leadership and education to multiple stakeholders across the organization -
Senior Marketing Manager, Sem & SocialAll Star Directories Feb 2017 - Jul 2019Greater Seattle Area• Oversee all SEM and Social marketing department operations, budget and P&L. • Manage strategy and execution of Paid Search, Social Advertising, Retargeting, CRO and Landing Page Testing.• Focus on growth opportunities and emerging channels.• Strategic goal setting, planning and forecasting. • Report to the senior leadership.• Launched from a ground and grew up a new marketing CPC channel generating $1M in gross profit. Team Development• Provide leadership and coaching to develop team member skills.• Hired and train the SEM Team. • Have built the most stable and best performing team with no member leaving the team in the past 2.5 years.• Conduct regular team meetings, performance reviews and one-on-ones. -
Manager, Search Engine Marketing (Sem)All Star Directories Aug 2014 - Jul 2019Greater Seattle AreaSEM Execution on Key Accounts• Maintained the execution of SEM strategies on key high volume accounts.• Drastically reduced CPA while keeping the lead volume growing.Landing Page Testing and CRO• In charge of improving unique conversion rates.• Revamped Ad Copy and Landing Page testing processes to be consistent with best practices and statistical techniques.• Collaborated with Dev and Design teams to develop new landing page experience and tested to prove the performance.
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Senior Sem StrategistAll Star Directories Aug 2012 - Jul 2014Greater Seattle Area• SEM execution at the major lead generation provider for education vertical. Managed key verticals and responsible for driving SEM marketing lead generation, execution and analysis.• Developed and managed all components of a paid search campaigns, including keyword portfolio development, creative, landing page optimization, testing, bidding, and improving ROI.
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Senior Client ManagerPoint It Mar 2009 - Aug 2012Greater Seattle AreaSearch Engine Marketing: Pay Per Click Advertising, Search Engine Optimization. • Complete management of pay per click (PPC) marketing campaigns, including identifying customer goals, budget recommendations, initial setup of campaigns, daily maintenance and post-launch analysis.• Executed on mid-to-large SEM accounts, developed strategy, set tasks, oversaw the implementation and analyzed performance.• Responsible for developing and executing search marketing strategies for online Microsoft Store in the U.S. and internationally. Developed reporting, set up PLA campaigns. Personally led execution of SEM campaigns for online Stores in the UK, FR, ES, RU, IE and IT. Met and outperformed ROAS targets. I have communicated and reported to a number of stakeholders in different positions, divisions and countries.• Analyzed industry trends and the competitive landscape to help determine ongoing strategies.• Managed all sizes of PPC accounts, with budgets ranging from $3000 to $1.5M per month.• Managed day-to-day client interactions (in-person, email, phone).• Conversion path analysis, monthly performance reporting, pre/post analysis, ad-hoc web analytics requests. -
Product Manager / Purchasing AgentCompuvest Corporation Nov 2007 - Nov 2008• Responsible for vendor management, inventory control, merchandise negotiations, and logistics.• Managed a sales associate, set tasks and sales goals; led efforts to improve collaboration between purchasing and sales departments.• Managed 8-10 vendors weekly.• Collected and analyzed sales data enabling 28% increase of sales of dedicated product line.• With effective inventory management and price control, decreased old stock inventory by 35% within 2 months.
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Assistant Project ManagerHeatanchors Jul 2004 - Oct 2007• Assisted with project planning, resource management, work schedules and priorities, logistical problem solving, and vendor communications;• Proactively initiated and led efforts to improve business organization, business communications; and vendor relations;• Improved time management in the company leading to significant increase in production;• Led and managed a production team of 3 staff.
Serge B. Education Details
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Business Administration -
Business -
International Business
Frequently Asked Questions about Serge B.
What company does Serge B. work for?
Serge B. works for Seattle Remodeling Llc
What is Serge B.'s role at the current company?
Serge B.'s current role is General Manager.
What is Serge B.'s email address?
Serge B.'s email address is se****@****oft.com
What is Serge B.'s direct phone number?
Serge B.'s direct phone number is +120643*****
What schools did Serge B. attend?
Serge B. attended Uw Foster School Of Business, Seattle Central College, Belarusian State University.
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