Monetization and retention of the game World of Warships World of Warships is a popular naval action MMO game developed by Wargaming. It immerses players in large-scale sea battles set in the first half of the twentieth century.Responsibilities: • Monetization Strategy: Developing and implementing strategies to maximize revenue from the game while ensuring a balanced and enjoyable experience for players. • Retention Initiatives: Creating and executing plans to improve player retention by enhancing user engagement and loyalty. • Cross-functional Collaboration: Working closely with various teams, including marketing, engineering, and customer support, to align product goals and ensure successful feature rollouts. • Data Analysis: Monitoring key performance indicators (KPIs) related to monetization and retention to make data-driven decisions that enhance the game’s financial performance and player satisfaction.AchievementsOne of my significant achievements includes launching the New Year’s version of World of Warships, which is the largest patch of the year. This update not only introduced new features and content but also played a crucial role in engaging the player community during a festive period, contributing significantly to both player retention and monetization efforts.

Sberbank is the largest bank in Russia with over 180 years of history. It is also one of the most advanced digital banks in the world, with a developed ecosystem of products. Sberbank Investor, where I worked, is a part of this ecosystem and is a product that helps clients invest in the securities market.Responsibilities:• Attraction and development strategy of the Sberbank Investor mobile application• Lead a cross-functional 30-person team, recruiting, mentoring, working with motivation and performance review• Manage the development of platform solutions for all product teams, overseeing modularity, graphics, navigation, push notifications and other mobile platform functions• Ensure the integrity and user-friendliness of the platform’s design• Lead the ad tools team that develops all the processes around client onboarding (stories, banners,pushes, promotional screens, etc.)• Managing C-level stakeholders' relationshipsAchievement:• Increased the DAU / MAU of the application by 2.5 times, despite the outflow of investors from the market and the difficult economic situation.• Implemented a promotional platform that allows launching advertising campaigns without a release.• Built a culture of launching new features and advertising campaigns, and creating a context for users, forming stable funnels for attracting users to the application.

Tinkoff Bank is one of the largest and most innovative online banks in Russia. It offers a broad range of financial products and services, including credit cards, deposits, and loans. Tinkoff Investments Premium is a premium investment service, which provides personalized investment strategies and dedicated support from investment professionals.Responsibilities:• Scaling of the Tinkoff Investment Premium service and maintaining a high level of service quality • Formation of attraction channels Premium Service Expense Management• Development of mobile-first wealth management product (expanding investment products range, lifestyle services, and digitizing advisory services)• Maintaining close relationships and general coordination with the cross-functional teams (Design, other Product teams, Sales, Support, Marketing, and Business Development) to identify and develop validated solutions to tackle user and stakeholder needs• Managing C-level stakeholders' relationshipsAchievement:• Launched a user auto-qualification service that allowed for an excellent attraction funnel in the Tinkoff Premium service.• Merged two products into one Tinkoff Premium Investment and Tinkoff Premium into one product, which increased cross-selling of banking products to investors and vice versa.• Ran a testing service for inexperienced investors, which was required by law, and I launched this feature faster than anyone else on the market.• Increased the client base of the Tinkoff Investment Premium service by 100%.• Increased revenue by 50%.• Kept expenses at the same level despite an increase in the number of users.

Open Broker is a Russian brokerage firm that provides a wide range of investment services to its clients. It offers access to the Moscow Exchange and foreign markets, as well as a variety of financial instruments, including stocks, bonds, and options. The firm also provides financial planning tools and educational resources to help clients make informed investment decisions. With a user-friendly platform and competitive fees, Open Broker is a popular choice among Russian investors looking for a reliable and convenient way to invest their money.Responsibilities:• Product direction work (pirate metrics) - activation, retention, revenue in a mobile application.• Identifying business needs, defining product KPIs, and planning projects to achieve them.• Formulating business-functional requirements, developing tasks for design, development, testing, and BI teams, and conducting system analysis.• Analytics and report building to analyze user behavior, segmentation, increase turnover and retention, improve UX, and define product development vectors.• Building cross-customer reporting.• Conducting CustDev with users, identifying problem areas in product interactions, hidden needs, and solving customer issues with the product team.• Building and managing development processes from idea to release, prioritizing the product backlog.• Managing the product team, recruiting, motivating, and training employees.• Interacting with contractors and outsourcers: formulating technical specifications, agreeing on estimates, and monitoring the quality and timing of work by contractors and outsourcers.• +100% in the number of active users• +30% in the average number of transactions per user• +0.7% income per client growth (from 2.2% of assets to 2.9%)• Close gap that was between the opening broker application and Tinkoff, Alfa-Bank, VTB

Responsibilities:• Managed product analytics and ad-hoc analytics, conducting predictive assessment, designing and testing hypotheses• Developed pricing models, helping optimise the revenues• Implemented customer segmentation and behavioural scripting• Improved service performance, managing processes to identify and eliminate weaknesses, reaching traffic growth, conversion growth, and usability enhancement