Sergei Minaev Email & Phone Number

Moscow, Ru

- Provided support to the UA-team with deep ad-hoc analysis, which contributed to attracting better users, and also increased the share of paying users by 10%;- Analyzed and interpreted the results of A/B tests, which led to an improvement in the user experience and an increase in conversion by 6%;- Developed and implemented a methodology for analyzing complexly attributed traffic, which made it possible to optimize the channels of attraction and improve the promotion strategy, thereby reducing the CPA by 10%;- Participated in setting up and implementing predictive modeling of user metrics (primarily payment metrics), which contributed to the timely adjustment of the product marketing strategy

- Applied advanced analytical methods (RWA, Conjoint, RFM, JTBD) to optimize advertising campaigns, which led to an increase in ROI by 20%;- Through research (Brand Awareness, Brand Equity) increased brand awareness by 5%, thereby increasing organic traffic by 8% in a short four-month period;- With the help of A/B testing, identified key areas for improving the user interface, as a result of which changes were implemented that led to an increase in user retention by 5% and an improvement in their engagement by 7%

- Developed and implemented a cross-category matrix, with the help of which it was possible to increase the efficiency of product lifecycle management by 5%, as well as the assortment management process;- Led a key project aimed at reducing production costs by optimizing the use of dyes, which allowed to increase profitability by 20%;- Led the project on the comprehensive renewal of the product range, which reduced the cost of storage in the warehouse by 7%;- Launched a training program on working with Excel, which increased the productivity of the team and expanded their capabilities in making decisions based on data, making decisions more informed and accurate

- Identified market needs during the COVID-19 pandemic and initiated the rapid conclusion of contracts with industry leaders, which allowed the company to promptly offer new products in response to peak demand;- Developed and successfully implemented a business plan in key units of the company, which led to a 15% increase in revenue in the period 2020-2021;- Implemented a training program aimed at expanding the skills of working with Excel among product managers, which allowed the team to make more informed and effective decisions, contributing to the successful development of the company's product line

Bachelor'S Degree, Marketing/Marketing Management, General, 4.6

Магистр, Государственное Управление, 5.0