•Conceptualized and led the end-to-end implementation of Panama Jack’s eCommerce/MarTech stack - including multiple D2C CMS/website re-platforms (Azox, k-ecommerce, Shopify+), ERP integrations (Microsoft Dynamics GP), and API/FTP/CSV orders & returns automations (Zentail, SmartConnect, eConnect, Exportible.)•Full eCommerce P&L management. Through data-driven decisions and continuous optimization, lead YOY profitable growth across multiple channels. •Manage the complete gamut of eCommerce operations - from marketplace onboarding, data feed/listing optimizations and product launches, to inventory control and fulfillment, paid advertising, and analytic reporting. Marketplaces include: Amazon (Seller Central, FBA, FBM, MWS, Brand Registry, Transparency), Walmart (Seller Center, WFS, Retail Link, SPS Commerce EDI), Google (Analytics, Search Console, Merchant Center, AdWords, PLA), eBay, Jet, Overstock, Walgreens, Zulily. •Webmaster and content manager for Panama Jack (www.panamajack.com). Responsible for facilitating technical and content objectives for digital projects, including: CMS management, website and digital asset optimization (HTML, meta tags, Photoshop), online product catalog setup and troubleshooting technical obstacles. •Responsible for driving eCommerce traffic & conversions through search, display, and email marketing flows & campaigns (Klaviyo). •Project management, from inception through completion - including communicating with diverse teams from creative, business and technical departments. Ability to deliver under extreme deadlines in a constantly evolving business environment. •Manage day-to-day relationships with members of the cross-functional team, digital agency partners, domestic & international retail vendors, and brand ambassadors/influencers. Collaborate to develop and execute on digital marketing deliverables. •Online and wholesale order processing, fulfillment, and invoicing utilizing ERP software Microsoft Dynamics GP.

•Utilized over 6 years of Amazon and eCommerce experience to research, source, import, and launch a personal brand of D2C swimming pool accessories.•End-to-end ownership of business operations - from sourcing and prototyping CPGs with multiple overseas factories, to vendor price negotiation, supply chain, and P&L management.•Complete Amazon and Walmart 3P marketplace management, including product and competitor research using a variety of software/services: Brand Analytics, Helium10, DataDive, JungleScout, RevSeller, Viral Launch, Google Trends.•Prototyped a mold and filed for Intellectual Property (IP) patent protection.•Trademarked and protected brand via Amazon’s Brand Registry 2.0 and Transparency programs.•Built an outsourced team, including working with virtual assistants, product & packaging designers, sourcing agents, freight forwarders, bookkeepers, sales tax preparers, and paid advertising (PPC) specialists. •In-depth knowledge of the Amazon 3P seller ecosystem - with an insatiable hunger for the early adoption of new features and staying up-to-date on the latest technologies, hacks, and actionable insights. •Avid consumer of numerous Amazon podcasts, webinars, and training. •Engaged and participating member in over 10 different Amazon and 3P seller Facebook groups. •Attend Amazon industry-focused tradeshows and events to gain a competitive sales edge.

•Develop and prepare promotional campaigns, sales quotes, presentations and marketing materials for company private, charter and NSLP schools.•Copywriter for advertising brochures, monthly menus & menu boards, school newsletters, web page, email and other marketing communications content.•Creator and content manager for company social media networking outlets (Facebook, LinkedIn, Twitter, YouTube.) •Update and maintain customer database management software LunchTime by inputting customer profiles, purchases, online inventory and financial reports.•Manage customer emails, phone calls and other various duties that assist with general office SOPs.

• Assess the needs of clients through in-home consultations and offer best services by adding value to their project.• Generated over $210,000 in gross home improvement (HVAC, Windows, Flooring) sales during first two months as a new hire.• Established long term relationships with clients through effective communication and rapport. • Utilized laptop computer with leading-edge proprietary software to provide interactive presentations to customers, including load calculations and product demonstrations. • Processed customers’ assessment and qualifications, contract preparation & filing, and financial transactions, including face-to-face, phone, and e-mail business dealings with credit companies and product manufacturers.

•Generated the largest grossing quarter of revenue (400%) in company history through development, design, and sales of their best-selling product “Vampire Energy Vials.”•Managed domestic and international retail accounts and expanded client base selling candy, confections, and novelty beverages; consistently exceeding sales goals.•Led a staff of 5-6, including sales personnel, account coordinators, graphic designers, and billing.•Generate sales through agency and direct clients. •Work closely with vendors to identify their needs and challenges and provide solutions-oriented campaign themes and timelines. •Examine ratings, research data, and market share information and analyze product marketing features of V-Blood, LLC vs. competition to insure sales plans are effective and strategic.•Reference and document communication on all levels; Concise, proactive, professional e-mails, phone calls, voicemails and memos.

Voler La rue is a brand for those who desire a better life for themselves and those around them. Our inspiration comes from the streets but also from our mutual love for music & art. No matter where you come from or what circumstances surround you, you can always find inspiration. Our hope is that we will inspire you to take from what ever is around you and make something of it and as you do so, we want to be the brand that joins you on that quest.• Co-Created and trademarked the clothing and lifestyle brand Voler La Rue, Inc.; including its print, digital, commerce and social media networking sites. • Utilized strong ability to sell marketing ideas, strategies and tactics to help increase market share, and generate new business.• Established community based marketing programs/events and reviewed communication materials for compliance.• Negotiated direct sales to nation-wide retailers including attending industry trade events.