Sergei Stepanenko Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Moscow, Russian Federation

• Managing a team of up to 4 people• Financial reporting to the key stakeholders• Managing the brands budgets: invoicing, negotiating costs, etc.• On-going project quality assurance• Team management: active involvement in key team structure decisions, incl. hiring process• Leading new product launches for the accounts (focus on digital and retail)• New brand platform launches and global adaptations• Re-targeting program for Social Media development with deep integration into the existing CRM platform (incl. automated chat-bot functionality)• CRM e-mail and SMS automation strategy development & supervision• Successfully leading interdepartmental teams within projects of different length and complexity• Delegating, prioritising, rearranging projects within the team, supervising intermediate results, reporting to client, on-going vendor management• Providing client service for various accounts on different levels: from junior brand managers to marketing directors on several clients and brands both on local and global level• Efficiently building healthy and fruitful relationships both within the agency and with the client

• Managing and developing a team of 4 account managers• Managing team workload• Prioritizing, rearranging projects within the team, supervising intermediate results, reporting to client• Strategic involvement in new product launch (city-tests and national launches)• Re-positioning of an FMCG brand on the Russian market• FMCG brand campaign development (bright market)• Launch of an integrated digital platform for a tobacco brand (incl. retail applications, web-site, online and offline data base gathering tools).• Launch of several promotional web-sites with Data Base gathering mechanics and existing Data Base activation via CRM tools• SMM (open / closed community) strategy development incl. supervision of content plan development• Involvement in infrastructural digital project (including recruitment tools, DB management, CRM system development)• Part of the team leading a CRM project with focus on recruitment mechanics (incl. lead-generation project, non-branded platform approach development, media campaign, 1-2-1 activations, etc.)• Mobile applications for Android / iOS development (incl. AR app, Google Cardboard till the stage of development)• Brand integration into major Russian music festivals: project leading and supervising• Festival toolkit development (including digital, entertainment, 1-2-1 mechanics)• Calculation of project budgets and timings on a regular basis• Special projects for digital stream coordination and implementation: negotiations, managing the vendors, selling the concept to the Client

Moscow

Work with international FMCG Clients:- Philip Morris- Mars- Coca-Cola- Heinz- P&GProjects in digital, CRM, 1-2-1 communication strategies developent, web-sites, mobile applications. BTL activations, promo strategy, ATL campaigns development.

Working on all the digital projects (web-sites, banner campaigns, iPad apps, CRM, etc).

Worked on ATL, BTL and Digital projects for the Marlboro brand (Philip Morris account).

Work within the Sales (Customer Business Development) department on the project of integrating the sales of electronic appliances in modern trade channel.

Marketing

Specialist, Public Administration

Activities and Societies: Part of the faculty student union