Senior SEO Expert & Strategic Leader with 20 Years of ExperienceCurrent Role: Commanding a team of over 100 professionals in high-impact SEO projects, with a track record of managing budgets exceeding $200 million.Expertise: Adept in scaling and leading substantial teams, evidenced by growth from 2 to 100+ members, and handling large-scale financial resources efficiently.Client Portfolio: Expertly navigated accounts for prominent brands like MGM Resorts and Casino's (BetMGM and Borgata Online), Avon, Clarins, Air Charter Services, and Rank Interactive (including Grosvenor Casinos, Mecca Bingo).Key Achievements:Spearheaded the launch and growth of BetMGM and Borgata Online Casinos and Sports Books.Expanded the SEO team from a foundational unit to a robust division of 100+ members.Managed over 40 international clients in FY21, showcasing a global operational scale.Significantly increased client average revenue from ~£70k (FY19) to over £190k (FY21).Financial Stewardship: Entrusted with overseeing budgets over $200 million, demonstrating a strong capability in financial management and resource allocation.Passion & Approach: Deeply passionate about solving intricate SEO challenges through innovative strategies. Committed to staying ahead in SEO trends and best practices.