Serge Lapointe Email & Phone Number

Greater Toronto Area

Providing executive level marketing focused interim management, project management, coaching and strategic consulting services.

Marketing lead for MBNA Canada. Managed a team of 65 marketers and a multi-million budget. Evaluated marketing staff, restructured the department to deliver cost efficiencies, improve team competencies, and integrate into the TD marketing model.

Led TD Insurance Marketing. Successfully created the simplified TD Insurance brand. Integrated two marketing teams resulting in manpower and cost savings. Pioneered multi media direct response tactics and marketing research techniques to increased new customer acquisition results.

Responsible for TD brand and product advertising, global brand standards, retail merchandising, and marketing sponsorships. Developed the TD Canada Trust brand to become the top Canadian bank brand. Achieved a clearly differentiated position in a highly competitive and undifferentiated category. Delivered successful and cost effective multi-media.

Directed a team of thirty DM professionals. Responsible for the bank’s DM and branch merchandising. Managed external advertising agency and key vendor relationships. Reorganized the Marketing Services department as a result of the TD/Canada Trust merger. Successfully completed two RFPs to reduce incumbent advertising agencies from 18 to 3, and commercial.

Blitz is the direct marketing arm of Cossette Advertising. My major clients included Bell Mobility, IBM, Scotiabank, Bank of Bermuda, General Motors, Ontario Lottery Corporation. Lead marketing research initiatives to gain in-depth knowledge of the customer/product dynamics, leading to the development of successful advertising campaigns. Directed agency.

R.L. Polk is a global information/marketing company serving the automotive industry. Exceeded Canadian sales target. Supervised nine Account Managers and support staff. Accountable for forecasting and cost control. Led strategic planning and product development initiatives. Delivered new business presentations. Appointed to the Board of Directors of.

Comcore Direct was the direct marketing advertising arm of BBDO Advertising. My major client assignments were Apple Canada and Bell Canada. Successfully pitched and won the Apple Canada direct marketing business. Developed the direct marketing strategy that contributed to the successful launch of System 7 – the Apple Macintosh operating system. Conceived.

Wunderman/Stone & Adler was the direct marketing advertising arm of Young & Rubicam Advertising. My major client assignments were IBM and Ford. Led the IBM Account Management team. Boosted agency billings by increasing agency’s penetration of IBM divisions. Partnered with Young & Rubicam in the winning pitch the Ford Canada business. Developed a long term.