Serge Traylor

Serge Traylor Email and Phone Number

I'm in the business of making memorable experiences. @ GrassWorx, LLC
Serge Traylor's Location
St Louis, Missouri, United States, United States
Serge Traylor's Contact Details
About Serge Traylor

Making Memorable Experiences.As I thought about my "WHY" I came up with this simple statement around memorable experiences. Having already lost a parent to Alzheimers and now caring for my aunt who has dementia, I have learned, first-hand, the real value of memories. As I translated that to my life and my endeavors I found a very common bond around memorable experiences. As a brand strategist my goal is to enhance the shared experience between human and brand - to the extreme that is having great memories as you connect with a product or brand. That is the holy grail, to be a part of someone's life so deep that you become part of their memories. We all have a brand that has done that at some time or another in our lives. I help brands find that connection.As a property owner the memorable experiences is also paramount. People create memorable experiences in the places they live and the places they vacation. As a property owner I provide places that are the backdrop for lifelong memories. I do this through providing unique places and unique experiences. Part of those experiences are treating guests with respect, so they feel at home.

Serge Traylor's Current Company Details
GrassWorx, LLC

Grassworx, Llc

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I'm in the business of making memorable experiences.
Serge Traylor Work Experience Details
  • Grassworx, Llc
    Marketing Director
    Grassworx, Llc Mar 2021 - Present
    St. Louis, Missouri, Us
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  • /ˈEkwədē/ (Pronounced Equity)
    Owner / Brand Strategist
    /ˈEkwədē/ (Pronounced Equity) Feb 2015 - Present
    Brands matter. They matter because in today's competitive landscape you have to focus on standing out from the crowd. /ˈekwədē/ focuses on identifying that unique position and developing a plan to brand around it all the way through the communication elements. My experience with helping small and large businesses find their unique position and their unique voice has lead me to develop /ˈekwədē/.If you are finding that your company is becoming too reliant upon pricing and promotion to drive sales instead of brand loyalists, let's talk about how we can uncover your true brand equity.
  • Atomic Revenue
    Brand Strategist
    Atomic Revenue Jul 2021 - Present
    Clayton, Missouri, Us
    I work as part of a wicked smart, self-directed, problem solving group. I bring 20+ years of aligning brands to customer needs to help drive revenue for your organization.
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  • Soha Peach Mansion
    Co-Owner
    Soha Peach Mansion Jun 2018 - Present
    My wife and I own a vacation rental home in South Haven, MI. While the summer months are always slammed, we have guests who stay with us during all months. The home boasts 5 bedrooms and 3 bathrooms, 2 kitchens and 2 living rooms...not to mention 1 acre lot for tons of outdoor activities. We are a short walk from Lake Michigan and all of the shops of downtown South Haven.
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  • Serge Traylor Voice Talent
    Voice Talent
    Serge Traylor Voice Talent Apr 2009 - Present
    Focusing on narration and announcer VO, I can bring an experienced voice to your project at a fair rate. I have experience with online videos, company answering machines as well as radio commercial spots.
  • Brighton Agency
    Director Of Strategic Planning
    Brighton Agency Feb 2018 - Sep 2021
    St. Louis, Mo, Us
    I bring my strategy background, along with industry knowledge to help clients solve important challenges. I have helped ag, life sciences and consumer goods clients align their brands and their communications to meet their business needs. I facilitate client discussions and develop game-changing insights that will form the foundation of future marketing and business decisions. Paired with a knowledgeable team at Brighton, I can help clients see their customers and their brand in a new light.
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  • New Honor Society
    Account Director
    New Honor Society Mar 2017 - Jan 2018
    St. Louis, Mo, Us
    • Provided leadership and oversight on all aspects of the COX Communications Small & Mid-Sized business marketing.• Led insights for the brand that drove annual planning and business goal achievement.• Drove over 40% incremental business (over retainer SOW) and annual P&L over $5M.• Supervised and led an account team across three cities and two countries to align to a common goal and delivery.
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  • Osborn Barr
    Director, Client Engagement And Business Development
    Osborn Barr May 2014 - Feb 2015
    St. Louis, Mo, Us
    I served as lead strategic planner for the agency and our clients as well as led new business pitches and on-boarding of new clients. Additionally I am oversaw the development of the O+B brand plan and implementation.
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  • Osborn Barr
    Group/Insights Director
    Osborn Barr Aug 2012 - Apr 2014
    St. Louis, Mo, Us
    Led the marketing for the Monsanto seed brands. Also, oversaw O+B media and insights divisions. Overall added client perspective and sound strategic rationale to great brands in the ag and rural marketing spaces.
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  • Energizer
    Brand Manager - Communications
    Energizer Sep 2002 - Aug 2012
    St Louis, Missouri, Us
    Led US communications for Energizer.
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  • Energizer
    Manager Retail Marketing
    Energizer Oct 2003 - Apr 2007
    St Louis, Missouri, Us
    Integral part of retail strategy team which led merchandising evolution throughout industry with Shopper-Based SolutionsManaged effective and efficient merchandising program equating to $250MM in company sales Created promotional merchandising strategies for all Energizer and Eveready brands based upon shopper insightsAssessed opportunities and developed strategies, plans and tactics for account-specific merchandising and promotion programsProvided financial analysis and recommendations based upon insights of merchandising financial dataManaged team of four direct reportsManaged multiple print, fixture and creative agencies and vendors Managed cross-functional teams to deliver solutions in timely, cost-efficient manner.Created new product merchandising, which drove $900k in sales for product launch.Identified and implemented a 17% cost reduction in price brand merchandising
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  • Energizer
    Marketing Manager
    Energizer Sep 2002 - Sep 2003
    St Louis, Missouri, Us
    Prepare and present A.C. Nielsen reports on market trendsPrepare promotional calendars for key accounts based on market situations and current strategiesManage promotional budget for key accountsDevelop marketing initiatives to grow business and categoryAct as account-specific team liaison to marketing departmentPresent promotional plans and marketing research to customersTrack account-specific promotional sales for Energizer and competitors
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  • The Zipatoni Company
    Account Executive
    The Zipatoni Company Oct 2000 - Sep 2002
    Kansas City, Missouri, Us
    Develop and coordinate on and off-premise promotions for Miller Brewing Company both nationally and regionally.Work as a team with Art Directors and satellite office to achieve Miller's sales goals.
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  • The Zipatoni Company
    Account Executive
    The Zipatoni Company 2000 - 2002
    Kansas City, Missouri, Us
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  • The Zipatoni Company
    Account Executive
    The Zipatoni Company Oct 2000 - Oct 2001
    Kansas City, Missouri, Us
    Develop and coordinate trade promotions for Energizer for mass, food, and drug accounts.Manage multiple projects simultaneously in a fast paced environment.Work directly with Energizer's Marketing Managers to develop creative briefs and concept against them.Develop partnerships with other brands for retail cross promotions (NASCAR, Susan G. Komen, Nintendo).Develop and coordinate national brand promotions for the Energizer e2 brand.Create and present Power Point presentations to the client and retail partners.
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  • Excell Marketing
    Regional Manager
    Excell Marketing Jan 1996 - Sep 2000
    Moines, Iowa, Us
    Manage field team of nine Territory Managers for national marketing and distribution company, track sales figures for all retail accounts, develop regional sales promotions based on region's professional sports teams.Provide account service for over 350 locations including introduction to our services, resolving account complaints, and regular meetings with account's District Managers and Buyers.Consistently delivered double-digit sales growth for region.Directly involved in human resources for northeast region, including conducting interviews, hiring, training, and disciplinary actions.Create newsletters, sales reports, plan-o-grams, and other marketing materials to strengthen team member productivity. Responsible for event execution at Target Grand Opening festivities featuring
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  • Walt Disney World
    Attractions Host
    Walt Disney World Jun 1994 - Sep 1994
    Lake Buena Vista, Florida, Us
    Attractions HostProvide top quality guest service while assisting with show productions and parades at Magic Kingdom.Graduated from "Disney University", with a Ducktorate Degree. Program consisted of ten weekly seminars to teach the "Disney Way" with an emphasis in Managing and Communicating.
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Serge Traylor Skills

Marketing Strategy Marketing Marketing Management Advertising Integrated Marketing Strategy Brand Management Social Media Marketing Social Media Marketing Research Email Marketing Cross Functional Team Leadership Marketing Communications Product Development Creative Direction Digital Marketing Customer Insight Shopper Marketing Crm New Business Development Market Planning Business Development Consumer Products Relationship Marketing Market Research Customer Relationship Management Google Adwords Lead Generation Mobile Marketing Pay Per Click Brand Design Content Marketing Search Engine Optimization Youtube Online Marketing Corporate Branding Outbound Marketing Digital Strategy Strategic Communications Brand Equity Rural Marketing Strategic Planning Social Marketing Multi Channel Marketing Managing Multi Million Dollar Budgets

Serge Traylor Education Details

  • Webster University
    Webster University
    General
  • Missouri State University
    Missouri State University
    Marketing - Advertising & Promotions

Frequently Asked Questions about Serge Traylor

What company does Serge Traylor work for?

Serge Traylor works for Grassworx, Llc

What is Serge Traylor's role at the current company?

Serge Traylor's current role is I'm in the business of making memorable experiences..

What is Serge Traylor's email address?

Serge Traylor's email address is se****@****llc.com

What is Serge Traylor's direct phone number?

Serge Traylor's direct phone number is +131427*****

What schools did Serge Traylor attend?

Serge Traylor attended Webster University, Missouri State University.

What are some of Serge Traylor's interests?

Serge Traylor has interest in Social Services, Marketing Strategy, Music, Sports, Radio, Wine.

What skills is Serge Traylor known for?

Serge Traylor has skills like Marketing Strategy, Marketing, Marketing Management, Advertising, Integrated Marketing, Strategy, Brand Management, Social Media Marketing, Social Media, Marketing Research, Email Marketing, Cross Functional Team Leadership.

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