Sergey Gonchar Email & Phone Number

Kyiv

MARKETING STRATEGY- setting marketing goals and objectives- development and implementation of the multi-channel marketing strategy - KPI development for conversion rate, retention, revenue, ROI, and other metrics- planning marketing budgets across online and offline advertising channels- coordination and supervision of all marketing staff- presenting marketing reports for CEO and team membersANALYTICS- analyzing sales channels and client behavior- measurement of marketing metrics in online and offline advertising campaigns - compiling reports on website traffic and social media engagement- monitoring budget distribution LEAD GENERATION- optimizing leads acquisition funnels- building hypotheses to improve conversions and conduct A/B tests to validate them- creating landing pages for leadgenerationSEO- competitors SEO analyzing: traffic sources and pages, internal linking structure, backlink profile, content, keyword density etc.- improving website visibility: optimization meta tags and titles, editing content, updating internal backlinking, fixing unnecessary redirects, errors, duplicate and useless pages, image optimization etc.- compilation of the semantic core: keyword collecting and clustering, updating website's structure, creating new pages etc- linkbuildingPPC- analyzing and identifying PPC channels and budget allocation between them- developing leadgeneration campaigns in ad platforms- monitoring, analyzing and optimizing ad campaigns- scaling campaigns to increase market coverage- analyzing ad campaigns and their optimizationSMM- preparing content plan and content grid- approving of target criteria for the effectiveness of SMM activities- providing traffic to websitePR- planning, developing and implementing PR strategies- preparing media-kits, press-releases and articles, to publish them on popular resources- providing PR activities with mass media to grow brand awareness- contractors’ work organization

Kyiv (Target Markets: Europe, Cis, China)

MARKETING STRATEGY- developing and implementing marketing strategy of the project- planning and optimizing the marketing budget- developing strategies to attract/retain customers- KPI system developing and control its implementationE-MAIL MARKETING- email marketing strategy development and implementation- segmenting mailing database, customer segments analytics- creation of automatic triggers for mailings- analyzing the effectiveness of email campaigns- optimizing email campaigns, A/B-testing- composing selling texts by such models like AIDA, QUEST, ODA SEO - SEO site audit- expanding of semantic core- optimizing indexing of website together with IT experts (the size of HTML, page loading speed, iframes, server logs, administrative and sub-panels, the closure of the mirror indexing pages)- setting robots, protocols- internal SEO optimization: optimization of page meta tags, internal linking etc.- external SEO optimization: analysis of the reference mass and its constant increase in the resource pagesPPC- conducting advertising campaigns in Google AdWords in order to achieve sales targets (segmentation, targeting, database management, testing, optimization)- evaluating and analyzing the effectiveness of advertising campaigns, their optimization and controlAFFILIATE MARKETING- partner network development- traffic arbitrating- CPA- and CPL- cooperation models- attracting new affiliates and retaining old ones- contracts and affiliate commission structure management- increasing the key conversion, optimization of advertising placing system- monitoring affiliate activity, analyzing the effectiveness of each partnerMARKETING RESEARCH AND ANALYTICS- web property analytics (Google Analytic, Yandex Metrics etc.)- analyzing of trends and developments in resource sales- market research, monitor the competitors, marketing activities and incoming traffic evaluation- internal analytics of project - preparation of presentations and reporting

Kyiv (Target Markets: Europe, Asia)

MARKETING STRATEGY- corporate identity for the brand from the scratch development- developing marketing tools to promote the brand from the scratch- development of positioning and brand promotion on the Eastern Europe and CIS markets- planning and controlling marketing budget of the brand- developing action plans and monitoring their implementation- developing brand representation strategy in the digital and offline environment- developing loyalty programsPR&PROMOTION- facilitating brand promotion on different geographic markets (CIS and Eastern Europe countries)- developing media plans- launching advertising campaigns, controlling the results- working with local and foreign information resources: portals, magazines etc.- searching for media and information partners, negotiating, contractingONLINE MARKETING- developing company websites- controlling mobile applications development and module of automatic planning- planning email campaigns and their realization through of mailing services- monitoring the continuous website operation, participating in SEO promotion of websiteCONTENT MANAGEMENT: - search and analyzes of queries, composing the technical enquiries for copywriters who creates LSI texts, publications planningEVENT MANAGEMENT:- organizing promotional events, press conferences (working with journalists and media)- organizing and supervising eventsANALYTICS- conducting market research and data analysis of the CIS and Eastern Europe, reporting and presenting results- monitoring competitors’ activity, preparing reports and making marketing plan adjustmentsOTHER- preparing briefs for contractors: event agencies, programmers, designers etc.;- planning and controlling printed materials issue and souvenirs;- conducting a database of contacts in 1C, editing system modifications regarding the functional of marketing;- developing layouts with designer;- holding tenders for suppliers, working with contractors, monitoring payments.

Kyiv (Target Markets: Europe, Asia, Usa, Africa)

MARKETING STRATEGY- conducting comprehensive re-branding of the company: mission, vision, logo, etc.- participating in the development of a marketing plan (monthly, quarterly, annual)- coordinating foreign office on the marketing duties- participating in the organization and conducting of activities- organizing company participation in exhibitions, seminars, forums etc.- expanding and maintenance of existing contacts with representatives of mediaANALYTICS- conducting company progress analysis and preparing marketing reports- conducting ABC-analysis- search and analyzes for potential customers for the sales department- conducting surveys of customers, analysis of the information receivedONLINE MARKETING- implementing internal corporate network (intranet)- promotion of the company brands and its individual projects in social media (Facebook, LinkedIn, Google+, VK, Pinterest, Instagram, YouTube); creation of a permanent promo- direct mailing- administrating company websites, working with those contractors- improving the usability of company website- full control after online marketing: contractors on the site change, optimization, SEO, promotion and context advertisingOFFLINE MARKETING- concept developing of printed advertising products- designing presentations for tenders, working with suppliers and contractors- writing texts, articles, press releases and post- ordering printed materials and souvenirs, control the availability of it- preparing layouts and infographic in Adobe Photoshop

Kyiv (Target Market: Ukraine)

MARKETING STRATEGY- general adjusting of the company marketing strategy- sales strategy modification (distribution channels)- designing a Brand-book for the company, together with the contractor- participating in customer segmentationMARKETING RESEARCH AND ANALYTICS- conducting the SWOT-analysis, presentation of results- searching for potential customers for the sales department and compiling a list of statements- conducting comprehensive analysis of the market- monitoring competitors’ activity- analyzing the customers of the company- carrying out re-marketing studies of market demandONLINE MARKETING- developing and implementing email strategy: to increase and maintain the database of subscribers- segmentation, preparing and sending letters, performance evaluation mailings- generating content, brand promotion in the Internet space- administrating company’s website- working on coordination of the SEO site optimization- improving the usability of the websiteOTHER- developing the system of internal PR- conducting marketing reports

Kyiv, Kyiv City, Ukraine

- SEO-promotion of the website with the contractor (selection of relevant keyword queries, writing SEO-texts for the site etc.)- setting advertising and remarketing in Google AdWords- formulating technical specifications for the programmers and designers, monitoring their implementation- interacting with contractors (programming, design, coding, SEO, content)- working with the direct mailing- writing content for a website, website administration- conducting groups in social networks (Facebook, VKontakte): creation, administration, starting of advertising