Strategic projects lead - banking digitalization & fintechNew products and business streams initiation & developementDue diligence

Responsible for global marketing, brand awareness, digital promotion, marcom & PR, product packaging, P&L with a goal to organize marketing function for all countries of presence and to build a strong brand both attractive for customers (b2c & b2b) and investors

Responsible for entering new region, team building, strategy development and implementation incl. product adaptation (connected cars, AI, HMI) within market requirements, P&L, operations, marketing, sales and partnerships.

- Marketing/product/GTM strategies development for 3 companies (E-commerce, IT/Telecom, FMCG)- Recommendations on marketing activities and digital channels development for EMEA markets- Companies’ marketing departments audit- Analysis and new products strategy development

I initiated, created and managed marketing & product division within the global HQ. Was responsible for strategy, marketing and sales, P&L, products and partnerships, external digital promotion, media planning, brand, cross-functional interactions coordination at the level of a Group of Companies - Europe, Russia + CIS, Asia, Africa.- IoT program launched and managed (marketing & sales, products, P&L)- Growth of subscribers base +75% and market share by 3.2 pp reached (+4.9 pp for key countries)- Marketing & product function was organized, operational efficiency improved, cross-functional cooperation & coordination on the level of global HQ established- Group’s marketing strategy development and implementation for each of key countries (teams creation, local GTMs, media and digital promotion plans, business processes, motivation systems, target lists, etc.)- Managed external digital promotion, media planning and brand management- Initiated and signed strategic partnerships with AT&T, Cisco and others

I initiated, created and managed a new product stream - international projects (new products, users, new revenue, protection of current revenue / accounts), project teams and progress management.• Company’s membership within World Alliance of MNOs to reach key international customers• Product portfolio launched for international accounts (Automotive, Consumer Electronics)• IoT World Alliance brand launch (only due to brand launch - key customer attraction with annual revenue >60 M + 2 key accounts loyalty increase)• The first global Connected Car tender for EMEA won (top-3 Automotive) ~ 1 M subs• Initiated more than 10 strategic partnerships with lead companies to attract international accounts, new sales channels

I initiated, created and managed a new product stream (team and resource management, marketing, external digital promotion, media planning, brand, external contractors and partnerships) with a portfolio of 9 products.• Strategy development and implementation (new subs and revenues)• IoT marketing & product team created and managed + special sales forces• Market plan development and control (5 years plan has been executed), marketing activities for budget protection initiated and launched : +8,5 pp market share, х10 subs base growth, 50% CAGR revenue • External digital promotion and brand management, media planning, 7 national marketing campaigns with media support, >30 PR events – image of technology leader reached • Partners and agents management – media, PR, creative, research, sales agencies• Product portfolio initiation, launch and management – 9 products including the first in Russia platform solution (with Cisco)• Products' images and positioning for new products of the Company created and impelemented• Sales methodology and motivation system implemented, >10 internal education courses• >100 individual customers projects launched, key accounts sales• 5 strategic partnerships signed with lead vendors

Managed and developed b2b mobile segment products, including pricing policy, formed and controlled the implementation of the revenue plan• iPhone sales for B2B launched• 5 new products for b2b have been launched, incl. image development, packaging and promotion plan with PR activities• B2B requirements realization for 3G network• >20 individual customers projects launched

- Beeline Ventures, HQ- Marketing, HQ (mass-market), project office