Sergey Baranetsky Email & Phone Number

Хмельницкий, Хмельницкая Область, Украина

• Leading a team of marketing professionals to develop (team of 8 people) and execute integrated marketing campaigns across multiple channels, including social media, Meta and Google Ads• Conducting market research and competitive analysis to identify new opportunities and trends in the industry• Collaborating with cross-functional teams, including sales, product development, and customer service, to ensure alignment of marketing activities with overall business goals• Project management for sales growth, including launching new products and services, developing partner relationships, and optimizing sales processes• Optimized the company’s website to improve positions in search engines and increase traffic (applied solutions that competitors in the market do not have)• Developed a media plan and budgeting for the marketing department• Implemented a CRM system to manage the team, improve the performance of advertising campaigns and increase sales• Development of the marketing team, conducting trainings and mentoring to develop professional skills of employees• Developed a design code for social networks (Instagram, Facebook, Tik Tok)• Developed campaigns in Meta and Google Ads for the European region (Germany, Poland, Czech Republic)Achievements:— From 0 to 70.7 thousand followers on TikTok in 6 months— Most viewed videos: 2.5 million, 983k, 960k, 934k (reels), 1.2 m, 1.1 m (tik tok)— The largest competitor (car dealership) used our videos in their stories, and also used our cover template for their videos— 3-time winner of the 'People's Brand' award in 2024:Komis Auto dealership in two cities and a new auto service.Over 2.6 years as Marketing Department Head, ensured consistent wins, expanded the brand to a new region, and helped the auto service gain client recognition in its first year.

Хмельницкий, Хмельницкая Область, Украина

• Developed a concept with a team and successfully executed 5+ events in a local coffee shop. The most successful event achieved the following results:— $50 advertising budget, all tables reserved with 100% prepayment— 660% ROMI and a 2.5x increase in average check size• Developed in a team the structure of a mobile application for a chain of coffee houses in MindMap and brought it to release

Хмельницкий, Хмельницкая Область, Украина

Хмельницкий, Хмельницкая Область, Украина

• Analysis of the offer, competitors, product advantages• Searching and collection of the target audience, segmentation• Compilation of advertisements, as well as the creation ofcreatives• Launching targeted advertising• Planning and adjusting the budget in the course of theAdvertising Campaigns• Analysis, optimization and scaling of the advertising campaign,conducting experiments and a/b tests• Creating reportsAchievements:• An advertising campaign for the sale ofchildren's toys with the goal "Conversion"received a CTR of 4.04%• An advertising campaign for the sale ofChristmas tree decorations with the goal"Traffic" received a CTR of 5.48%• At the beginning of work in the agency workedwith one project, by the end of work in theagency worked with three projects