Sergey Bondarenko

Sergey Bondarenko Email and Phone Number

Руководитель по развитию бизнеса @ Kursk, RU
Kursk, RU
Sergey Bondarenko's Location
Kursk, Russia, Russian Federation
About Sergey Bondarenko

• More than 16 years experience in different positions in sales, including country level role with annual revenue 7+ billion rubles.• More than 13 years management experience with 10+ people directly reporting, functional subordination 45+ employees: hiring, training, developing, KPI motivating, setting goals and objectives, performing monitoring.• Successful launch of a new portfolio of sparkling drinks «Dobry». Listing of the full assortment and re-signing of contracts with 100% of customers.• Rolling out new business and categories: coffee (Costa Coffee and Vergano), snacks (Plazma). • Experience in completed launching of the public procurement: building, training and developing the state procurement team, annual revenue 1.3 billion rubles.• Leading, coordinating and aligning the strategy of business development at the top-level management, planning financial results. Budgeting, P&L, influencing EBITDA. • Strategic and anti-crisis management and business restructuring during Covid-19: preparation, launch and implementation of the company's key initiatives.• Experience of complex negotiations and building communication at the top-level management and business owners. • SAP, CRM, EDI programs

Sergey Bondarenko's Current Company Details
Multon Partners ( Ex. Coca-Cola HBC )

Multon Partners ( Ex. Coca-Cola Hbc )

Руководитель по развитию бизнеса
Kursk, RU
Sergey Bondarenko Work Experience Details
  • Multon Partners ( Ex. Coca-Cola Hbc )
    Руководитель По Развитию Бизнеса
    Multon Partners ( Ex. Coca-Cola Hbc )
    Kursk, Ru
  • Muton Partners ( Ex. Coca-Cola Hbc )
    Group Key Account Manager
    Muton Partners ( Ex. Coca-Cola Hbc ) Jun 2021 - Present
    Russia
    Zone of responsibility:• Development of sales ( drinks, juice, coffee, snacks ) with annual revenue 7+ billion rubles, 10 people in direct subordination ( 4 KAMs of Vending, 6 state procurement specialists ), functional subordination 45+ people. Responsibilities:• B2C/B2B/B2G sales. Responsible for EBITDA, revenue, income, market share, margin, ROE, ROI, active account growth, % of overdue, OOS, % equipment placement. • Overseas partnership at all levels from GCAMs to Country Group Director: search for suppliers of equipment from Europe, China and the USA.• Development and implementation of a commercial strategy for channels and brands. • Definition of short-term and long-term goals for 1-3 years for all types of business (drinks, juice, coffee, snacks).• Roll out of new KPI system.• Formation of a sales team: hiring, adopting, training and developing. • Budgeting, P&L management.• Development of state procurement in all categories (drinks, coffee, juice, snacks) with annual revenue of 1.3+ billion rubles; Achievements:• Reached target of EBITDA.• Reached double growth of revenue in 2021-2022.• Showed the best result in sales in terms of revenue growth with crucial revenue growth GSR 85% (2021vs2020).• Launched a new portfolio of sparkling drinks water «Dobry» re-signed contracts with 100% of customers.• Launched a new coffee business (Costa Coffee and Vergano) and snacks (Plazma) in 2021, which influenced the growth of operating profit in 2022.• Ensured a reduction in the level of overdue debt from 47% to 1%• Reduced investment into unprofitable contracts.• Improved the quality of planning by 35%.• Increased % of business process automation.• Multiplied the number of installed vending machines on the market.
  • Coca-Cola Hbc
    Regional Manager
    Coca-Cola Hbc May 2018 - Jun 2021
    Zone of responsibility:• Development of sales and state procurement. 10 people in direct subordination, functional subordination 45+ people. Key tasks:• Preparation and implementation of channel strategy.• Development of commercial policy for state procurement.• Preparation of a business plan to determine the potential of the market.• Formation and launch of dedicated teams.• Implementation of new work standards and training of dedicated teams.Achievements:• Archived revenue growth +20% (2019 vs 2018).• Attracted 700 new clients.• Increased revenue in the state procurement + 29% ( 2019 vs 2018 )• Formed new teams in the regions South and Center, Ural, Siberia and Far East.• Led the initiative - "EDS – Every delivery survey" - a census of the market and identifying opportunities and development paths. The result is 30+k points.• Implemented the process of merchandising (outsourcing) for key clients.
  • Coca-Cola Hbc
    Key Account Manager / Business Development Manager
    Coca-Cola Hbc May 2012 - May 2018
    Zone of responsibility:• Developing of sales through the distribution channel - regional networks.• Ensuring the achievement of the financial goals of the channel and each client separately: revenue, market share, profit. • Ensuring that the team achieves key targets: listing of new positions, distribution, assortment, shelf share, shelf price, promo efficiency, sales forecast accuracy.Key tasks:• Managing the national and local key account team. 5 people in direct subordination. • Sales planning and P&L management.• Participation in the development of commercial conditions, business processes and sales strategy.• New clients acquisition. • Control of overdue. • Analysis of financial results of work with clients, management of T&C.• Conducting analytics and reporting, budgeting.• Negotiations with top key chains in the region.Achievements:• Acquitted 400+ new active accounts, +36% active base.• 320 coolers were installed. The increase was +32%.• Launched new products with a listing of 100% of the active customer base.• Based on the results of the negotiation campaign with the TOP-1 local client in the region, market share increased by 5%.• Achieved SAP implementation targets for local key customers in the region.
  • Coca-Cola Hbc Россия
    Sales Supervisor / Project Leader / Business Developer
    Coca-Cola Hbc Россия Oct 2007 - May 2012
    Курская Область, Россия
    Responsibilities:• Managing the national and local key account team. 5 people in direct subordination;• Fulfillment of key KBIs of the company;• Preparation of a negotiation plan with TOP clients;• Development of the client base and coolers placement. Achievements:• Attracted +400 new active clients, +36% to the active base. Installed 320 coolers, +32% to the base of coolers. This result was recognized as the best result of the franchise (11 cities) by the end of the year;• Launched new products with a listing of 100% of the active customer base. The best result among 11 cities by the end of the year.

Sergey Bondarenko Education Details

Frequently Asked Questions about Sergey Bondarenko

What company does Sergey Bondarenko work for?

Sergey Bondarenko works for Multon Partners ( Ex. Coca-Cola Hbc )

What is Sergey Bondarenko's role at the current company?

Sergey Bondarenko's current role is Руководитель по развитию бизнеса.

What schools did Sergey Bondarenko attend?

Sergey Bondarenko attended Southwest State University (Former Kursk State Technical University).

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