Sergey Bortnikov Email & Phone Number

Соединенные Штаты Америки

Food Rocket is an American grocery and ready-to-eat food delivery service in 10 minutes. Made research, created brand identity, product and marketing design, led the team.Key results:- Facilitated and co-authored the positioning and branding. We identified the target audience and brand archetype, formulated the brand platform and the basic principles and values of the company- Led development the brand identity in partnership with Shuka Brand Bureau- Integrated analytics into design. This allowed data-driven decision making and improve the UI/UX, communications, brand identity, packaging- Co-designed the Product Development Process within Food Rocket, while integrating the Product Design process, Design rituals and Design system into it- Based on analytics and research, we managed to significantly optimize the funnel. Implement the most convenient and important functionality for the user. As a result, we achieved a 33.7% conversion to purchase- Surveys showed that we outperformed the four largest competitors in the US market in terms of design quality. We achieved brand perception as trendsetting on par with major market players, despite significantly lower funding- Co-designed and developed the web version of the service with full functionality in a short time (1 month). Acquisition costs were reduced by 25% and new users increased by 10%- Led the development of courier uniform's design. Tests showed that in terms of uniform's design, we overtook all competitors except for Amazon, the world's largest e-com company- Managed the production in China and delivery of uniforms and packaging- Co-authored the concept of socially enjoyable spaces based on dark stores. Led the development of stores's design in Chicago and San Francisco- Created a continuous process of creating high-quality photos of food for more than 9,000 product positions. Every week we added up to 100 new product- Led the design development of offline and online advertising campaigns

Санкт-Петербург, Россия

M2 is an ecosystem of online real estate services. Made a study of the work of realtors, developed the design of a service for the search and placement of real estate.Key results:- Conducted extensive research on the specifics of real estate agent work. Identified value proposition and achieved product-market fit. Conducted both quantitative and qualitative research, participated in relevant events, and built a community- Scoping the functionality of MVP- Designed a unique user experience. Created a CRM system for real estate agents that enables online completion of the entire property transaction process- Co-designed the Product Development Process within M2, while integrating the Product Design process, Design rituals and Design system into it- Fully designed and developed the user interface for B2B and B2C clients, including ad search and management, posting new listings, and working with them- Co-create marketing materials to promote the service, including banner ads and landing pages

Санкт-Петербург, Россия

Yandex Chef is a meal kit and recipe delivery service. Created brand identity, product and marketing design, led the team.Key results:- Developed the all startup design from a small landing page at the start in 2014 to rebranding and creating the Yandex.Chef trademark- Developed a unique brand identity and carried out a refresh of all service materials in the new style- Co-design of packaging and print materials for the product- Led the production of video and photo materials in partnership with production studios- Led the food photo production- Led the production of design for SMM and digital marketing- Developed the design of mobile applications and website- Engaged in СХ/UX research and design- Hired and lined up the design team

Москва, Россия

Webinar Group is an ecosystem of services for all types of online communications and collaborative team work. I developed designs for all marketing communications. This included branding, website, landing pages, advertisements, print materials, and presentations.Key results:- Developed and implemented a corporate identity for a group of companies- Created numerous templates for investment and marketing presentations- Designed the website and landing pages- Developed and maintained the design for SMM and email marketing- Designed printed materials and materials for exhibitions and conferences

Санкт-Петербург, Россия

STC Group. Voice recognition, speech synthesis, recording and analysis, face and voice identification. I was responsible for designing all marketing communications, including branding, websites, print materials, social media, and exhibition booths.Key results:- Developed a new brand identity for the company- Created a visual identity for a product line- Designed packaging for a product line- Developed designs for a large number of presentation materials to represent the company at international exhibitions- Created professional product photographs

Leading Russian branding agency with international expertise. Participated in the development of the concept and strategy of brand positioning. I developed corporate identity concepts, brand guidelines and marketing material layouts.