Sergey Chernavin Email & Phone Number

Russia

Moscow, Russian Federation

Main purpose:- Develop and grow Vodka and Wine business in existing markets, exploring new volume opportunities - Deliver brand strategy in line with agreed Company's Brand Plan- Own the budget/forecating process Key Outputs- Develop and manage the activation of annual marketing plans - Management of marketing spends- Delivering quality forecasts - Liaise with distributors to ensure quality of service and response- In-market visits and review meetings… Show more Main purpose:- Develop and grow Vodka and Wine business in existing markets, exploring new volume opportunities - Deliver brand strategy in line with agreed Company's Brand Plan- Own the budget/forecating process Key Outputs- Develop and manage the activation of annual marketing plans - Management of marketing spends- Delivering quality forecasts - Liaise with distributors to ensure quality of service and response- In-market visits and review meetings with distributors, management updated and on market status, issues and performance.- Work with legal to develop and produce the necessary contractual documentation/distribution agreements.Key Achievements 2020-2021- Region volume growth v Business Pan’21 +33% and +50% vs 2020;- Region EBITDA growth v Business Plan’21 +29% and +39% vs 2020;- Company total portfolio gains 2% of market share in average through Middle East/Africa Markets and 9% in premium segment; 2% of market share in European accountable numbers;KEY MARKETS- Bulgaria. Russian Standard has been the No. 1 import brand for more than 3 years with depletions growth of 20%;- UAE. Russian Standard- No. 1 brand in Dubai with 26% market share- Lebanon/Jordan. Roust vodka portfolio No. with depletions growth of 80%;- Greece. Sparkling wine Gancia is the No. 1 brand with a share of more than 50% - Other Western Markets (incl. Netherlands and Belgium). EBITDA growth from 1mio to 2,5 mio USDNEW MARKETS- Asia: India, Sri Lanka, Nepal, Maldives- Persian Gulf: Bahrain, Qatar- Africa: Morocco, Ghana, Nigeria, Ethiopia, Tanzania with direct shipments and 8 markets with indirect shipmentsGrowth Opportunities in 2022 and further- Volume 5-10% growth yearly- EBITDA 7-12% growth yearly- Business strategy unification by cluster (Gulf, Middle East, Africa, India)- Portfolio diversification and revised price strategy to assure profitable growth- Customized focus to Key markets- Global Marketing plan implementation through the region Show less

Moscow, Russian Federation

Modern Trade channel commercial policy elaboration and implementation;Operative activity planning and fulfillment;Cost/expense and pricing analysis;Operational control on department sales activities;Sales efficiency development and research;Non-traditional channels policy elaboration and implementationMerchandising schemes&projects throughout Russia organizationNegotiation with customers;Human resource activities (hiring/training/appraisal).