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Sergey Gorbachev Email & Phone Number

Lead Web & Digital Analyst at MTS Group
Location: Moscow, Moscow City, Russian Federation 6 work roles 3 schools
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Current company
MTS Group
Role
Lead Web & Digital Analyst
Location
Moscow, Moscow City, Russian Federation
Company size
7267 employees

Who is Sergey Gorbachev? Overview

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Quick answer

Sergey Gorbachev is listed as Lead Web & Digital Analyst at MTS Group, a company with 7267 employees, based in Moscow, Moscow City, Russian Federation. AeroLeads shows a matched LinkedIn profile for Sergey Gorbachev.

Sergey Gorbachev previously worked as Head of Web Analytics at MTS Travel at Mts Group and Lead Web & Digital Analyst, Head of Unit at Epam Systems. Sergey Gorbachev holds Engineer'S Degree, Computer Science from Bauman Moscow State Technical University.

Company email context

Email format at MTS Group

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MTS Group

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Profile bio

About Sergey Gorbachev

• Senior web analyst with 7 years of experience in web analytics and over 10 years in digital and IT• Lead a group of web analysts, develop web analytical expertise at company providing high quality data services and standards to our international clients from multiple industries• Hands-on experience in tracking strategy, data collection and integration, reporting, analysis, and automation• Great understanding of web, e-com, mobile and digital• Major tools and skills: Google Analytics 360, Google Tag Manager, AppsFlyer, JavaScript, SQL, Python, Tableau, Data Studio

Listed skills include E Commerce, Digital Marketing, Web Analytics, Google Analytics, and 21 others.

Current workplace

Sergey Gorbachev's current company

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MTS Group
Mts Group
Lead Web & Digital Analyst
moscow, moscow city, russia
Website
mts.ru
Employees
7267
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6 roles · 22 years

Sergey Gorbachev work experience

A career timeline built from the work history available for this profile.

Head Of Web Analytics At Mts Travel

Current
Mts Group
Dec 2022 - Present

Lead Web & Digital Analyst, Head Of Unit

Epam Systems

Moscow, Russia

Feb 2021 - Jun 2022

Web Analytics Group Head

Publicis Media

Moscow, Russian Federation

  • Lead a team of web-analysts, coordinated projects, performed trainings. Defined analytics team’s standards, products, and annual objectives. Managed prioritization and allocation of resources across projects.
  • Defined and implemented measurement plans, KPIs and formed data collection strategies for websites and mobile apps.
  • Set up tracking using Google Analytics, Yandex.Metrika, Google Tag Manager, AppsFlyer. Prepared technical specifications for developers to collect necessary data if needed.
  • Lead projects on end-to-end analytics. Collected, aggregated, and analyzed data from various sources (API, web scraping, databases, ads, CRM) using Python, BigQuery, and Tableau/Data Studio.
  • Conducted usability analysis of sites, analysis of funnels and user behavior. Formed hypotheses and recommendations for improving the site and user experience.
  • Conducted data mining and analysis to provide insights and to highlight any business opportunities by using a variety of data including web analytics, marketing campaigns, ecommerce sales and CRM data.
Dec 2017 - Feb 2021

Senior Web Analyst

Realweb Digital Agency

Moscow, Russian Federation

  • Set up and customized data collection in Google Analytics and Yandex.Metrika including events, custom variables, enhanced e-commerce and integration with other services.
  • Worked with Google Tag Manager to implement tracking (remarketing tags, CPA, Criteo, Retail Rocket etc.) and third party data streaming using JavaScript and jQuery.
  • Performed sites audit, defined KPIs, analyzed traffic sources, users’ behavior and campaigns’ performance. Automated the most part of the audit process using Google Analytics’ API and R.
  • Performed ad hoc analysis and prepared analytical reports with recommendations based on multiple data sources.
  • Designed and automated reporting, created dashboards and visualized data using BigQuery, SQL, Tableau, Google Sheets, Data Studio and Excel.
  • Managed projects on end-to-end analytics based on data from Google Analytics, AppsFlyer, CRM, advertising systems and call tracking.
May 2015 - Dec 2017

Full Stack Developer

Quantum Art

Moscow, Russian Federation

2004 - 2006 ~2 yrs
Team & coworkers

Colleagues at MTS Group

Other employees you can reach at mts.ru. View company contacts for 7267 employees →

AM Anna Margo Anna Margo Colleague at Mts Group Russia, Russian Federation View → NO Nikolay Ozernov Nikolay Ozernov Colleague at Mts Group Russia, Russian Federation View → GH Gulya Hummedova Gulya Hummedova Colleague at Mts Group Turkmenistan, Turkmenistan View → DV Denis Voronov Denis Voronov Colleague at Mts Group Moscow, Moscow City, Russia, Russian Federation View → ET Egor Tarabukhin Egor Tarabukhin Colleague at Mts Group Moscow, Moscow City, Russia, Russian Federation View → AV Abhishek Verma Abhishek Verma Colleague at Mts Group Lucknow, Uttar Pradesh, India, India View → ME Mithun Earth Mithun Earth Colleague at Mts Group Pathanamthitta, Kerala, India, India View → JH Julio Hernández Cupido Julio Hernández Cupido Colleague at Mts Group Villahermosa, Tabasco, Mexico, Mexico View → ЮА Юлия Арнаут Юлия Арнаут Colleague at Mts Group Yamalo-Nenets, Russia, Russian Federation View → ББ Борис Буренин Борис Буренин Colleague at Mts Group Russia, Russian Federation View →
3 education records

Sergey Gorbachev education

FAQ

Frequently asked questions about Sergey Gorbachev

Quick answers generated from the profile data available on this page.

What company does Sergey Gorbachev work for?

Sergey Gorbachev works for MTS Group.

What is Sergey Gorbachev's role at MTS Group?

Sergey Gorbachev is listed as Lead Web & Digital Analyst at MTS Group.

Where is Sergey Gorbachev based?

Sergey Gorbachev is based in Moscow, Moscow City, Russian Federation while working with MTS Group.

What companies has Sergey Gorbachev worked for?

Sergey Gorbachev has worked for Mts Group, Epam Systems, Publicis Media, Realweb Digital Agency, and The Outfit Factory.

Who are Sergey Gorbachev's colleagues at MTS Group?

Sergey Gorbachev's colleagues at MTS Group include Anna Margo, Nikolay Ozernov, Gulya Hummedova, Denis Voronov, and Egor Tarabukhin.

How can I contact Sergey Gorbachev?

You can use AeroLeads to view verified contact signals for Sergey Gorbachev at MTS Group, including work email, phone, and LinkedIn data when available.

What schools did Sergey Gorbachev attend?

Sergey Gorbachev holds Engineer'S Degree, Computer Science from Bauman Moscow State Technical University.

What skills is Sergey Gorbachev known for?

Sergey Gorbachev is listed with skills including E Commerce, Digital Marketing, Web Analytics, Google Analytics, Google Adwords, E Business Consulting, Web Development, and Online Advertising.

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