Currently specilising in Digital Marketing (MSc) (2022) at Westminster University, London.Key areas of Focus:- Digital marketing communications, analytics, e-commerce, content marketing, Pay-Per-Click, Search Engine Optimisation, creation and execution of digital marketing strategy.Projects:- Developing 'Go to Market' strategy for launching of New Products for McVities brand- Evaluation of business model, corporate goals, competition, strategic weaknesses and strenghts to identify business opportunities and customer needs using social media, websites, email and content.Graduated from Webster University with Bachelor's Degree in Business Management (Major - Marketing) (2020)Prior Experience:- Global start-up business WeVenture - Mobile Entertainment Distributor (Vietnam) - Junior Digital Media Buyer & Marketing Coordinator. Set up and manage Google Ads campaigns and Digital Advertisements; created and re-designed mobile app and banners for streaming service (Moco4K, MocoPlay, Hopster, Vanguard); company websites and Ad Titles; conducting market studies in Digital Media market to assess opportunities for scaling app campaigns and boosting business performance.- Thai Lifestyle Fitness & Leisure mid-size company (Absolute You Co.). Gained experience in SEO, promotion of services online in Facebook, creating and delivering promotional campaigns/events; conducting market studies on competitor digital & social media advertising strategies. International experience in South East Asia (Thailand and Vietnam) and CIS countries (Russia and Central Asia).- Conducted market studies across different businesses including international hotels (Hilton, Movenpick), retailer (Yamaha), mass market diners (Sizzler Restaurant, Pizza Co.), multinational consumer goods producer (Colgate) to assess key services & products, customers & competition, business strategy, financial position, organizational structure & management.- Proficient in preparation of periodic market insights/updates, budgeting, developing marketing material in Microsoft Word/Excel and ppt. Experience in creating and delivering oral presentations on market and business insights.- Effective in collaborating and building relationships with external partners (e.g. Facebook) and internally with senior and junior staff across different teams (Digital Media Product Design, Media Buying, Marketing and Technical Support).- Leadership experience in setting up and managing a university sport club and acting as the Head of Sport Club at university, was a Member of Student Government Association.