More than 20 years of successful experience in business development (Food&NonFood Supplies for Horeca Channel, FMCG Food and Non-Food, Premium Perfumery and Selective Cosmetics). Strong experience of business development and achieving the goals.• Outstanding people management skills.•Strong knowledge and experience in related functions: Finance / Logistics / IT / HR.•Experience in analyzing and change business processes to improve the efficiency of the company.•Successful experience of strategy planning for commercial department and whole company.• Experience in successful implementation of advanced control and automation systems in sales and other functions (SAP, WMS, EDI, SFA "mobile commerce", warehouse automation).• Experience of launch of new brands on the Russian market, development and implementation of marketing programs (ATL, BTL, Trade Marketing, PR).• Strong experience of opening new lines of business and new branches.• Successful experience of building strong and effective sales departments, managing relationships with key customers.• Optimization of Russian territory coverage, using different sales and market channels.• Strong experience of management accounting and budgeting: planning income and costs. Investment planning for new lines of business, new branches, launches of brands etc..• Development and implementation a KPI system, improving motivation system of the personnel.• Systems thinking, high organizational and analytical skills.
Arosa
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Chief Executive OfficerArosa Apr 2023 - PresentFood Supplies for HoReCa clients. (Food Service Supplies)
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General DirectorAlidi Prof Jul 2018 - Jan 2023ALIDI Prof - one of the biggest and most fast growing companies on Food Supplies for HoReCa clients in North-West of Russia.
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Commercial DirectorAlidi Kenya Ltd Mar 2016 - Jun 2016Special project for saving and prolongation of the key distribution contract (contract of SC Johnson Distribution in Kenya)Alidi Kenya - distribution of SC Johnson, Nestle Confectionary, Henkel, Del MonteMain goal of the project: Achieving prolongation of the SCJ distribution contractTasks: Fixing the gaps in the sales team performance (95 employees), Achievement of the Sales targets, Purchasing management.All the goals and the tasks were fulfilled successfully. -
Managing DirectorSimba Dickie Group Aug 2014 - Feb 2016Fürth, Bayern, DeManagement of commercial department Simba Dickie Group subsidiary in CIS. ( Simba Dickie Group, Germany — one of the biggest kids toys producers in Europe, www.simba-dickie-group.de)Sales Departments: National Chains, Moscow and Regional sales, CIS sales and branches in Saint-Petersburg, Kiev (Ukraine), Almaty (Kazakhstan).Marketing Department: Development and implementation of advertising campaigns and brands supporting campaigns in CIS (ATL, BTL, Trade marketing). Measurement and control performance of all marketing campaigns and their effectivness (ROI).Supply Chain Department: stock control, placing orders, reducing of the logistic costs.Main goals: Increasing of market share. Ensure sales growth and profitability. -
Head Of Premium Perfumes Distribution DepartmentIle De Beaute (United Europe Holding) Jul 2011 - Dec 2013• Management of Premium Fragrances Department – sales and marketing of brands Versace, Moschino, etc. (annual volume 100 million euro)• In subordination - brand managers, trade marketing managers, advertising and PR manager, NKAMs.• Development of sales brands in Russia.• Launch of new brands on the Russian market.• Development of marketing strategy and management of its implementation (ATL, BTL, PR - overall marketing budget more than 10 million euro ).• Development and control marketing programs effectiveness, increasing of sales and market share.• Management of assortment and pricing policies. • Purchasing and Inventory management, foreign and Russian suppliers.• Managing relationships with suppliers.• Managing relationships with key customers.• Budgeting: planning of sales and costs, increasing the level of profitability.• Improving and Development of the department structure and motivation systems of personnel.
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Supply Chain DirectorRive Gauche (Рив Гош) Nov 2009 - Jul 2011Санкт-Петербург, Санкт-Петербург, Ru• Supply Chain Management of retail chain - 170 perfumery and cosmetics stores, annual turnover more than 400 million euro.• Optimization of the supply chain - purchasing, warehouse operations, delivery from suppliers and to the stores.• Inventory management on the distribution centre and in retail stores.• Decrease of logistics costs.• Budgeting – planning of operating and investment costs.• M & A project: the purchase and integration of chain Douglas Rivoli. -
Executive DirectorAlidi Group Jan 2006 - Apr 2008Nizhny Novgorod, Ru• Operational management of a large company (17 branches in Russia, the annual turnover more than 300 million euro; distribution of Procter & Gamble, Nestle, etc.; logistics services).• Increasing of sales and market share, boosting of business profitability.• Improving of business processes, reducing of costs and increasing level of the service.• Opening new branches and new lines of business.• Budgeting - Planning of operational and investment budget of the company.• Company operations were transferred to a new ERP system (SAP), warehouse operations transferred under control of WMS.• Implemented integration of Alidi and Soyuz Quadro (M&A). -
Commercial Director, Operations Director, Executive DirectorSoyuz Quadro Aug 1999 - Jan 2006• Management of commercial department of the company - purchasing, sales and trade marketing (annual turnover of more than $ 100 million).• Work with different sales channels and types of coverage – van-selling, pre-selling, direct and indirect coverage.• Increasing of sales and profitability.• Expansion of direct coverage and market share.• Relationship management with suppliers and key customers.• Development and implementation of new trade terms• Integration and development of new business «Procter & Gamble beauty» and new brands (Wella, Londa, Olay).• Development of trade marketing activity and creation of new beauty advisers department.• Implementation of new IT system «Mobile Trade» for advanced support of field staff operations.• Budgeting - Planning for incomes and expenses of commercial department.• Improving the structure of the department, increasing operational efficiency.• Improving of KPI system for sales staff.
Sergey Leonenko Skills
Sergey Leonenko Education Details
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Saint Petersburg State Polytechnical University, Saint Petersburg, RussiaRadio Physics
Frequently Asked Questions about Sergey Leonenko
What company does Sergey Leonenko work for?
Sergey Leonenko works for Arosa
What is Sergey Leonenko's role at the current company?
Sergey Leonenko's current role is Managing Director, General Manager, Commercial Director, Board Member.
What schools did Sergey Leonenko attend?
Sergey Leonenko attended Saint Petersburg State Polytechnical University, Saint Petersburg, Russia.
What skills is Sergey Leonenko known for?
Sergey Leonenko has skills like People Management, Sales Management, Team Motivation, Business Development, Supply Chain Management, Strategic Planning, Planning Budgeting And Forecasting, Sales Analysis, Leadership, Creativity Skills, Brand Development, Trade Marketing.
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