Sergey Leonenko Email & Phone Number

Food Supplies for HoReCa clients. (Food Service Supplies)

ALIDI Prof - one of the biggest and most fast growing companies on Food Supplies for HoReCa clients in North-West of Russia.

Special project for saving and prolongation of the key distribution contract (contract of SC Johnson Distribution in Kenya)Alidi Kenya - distribution of SC Johnson, Nestle Confectionary, Henkel, Del MonteMain goal of the project: Achieving prolongation of the SCJ distribution contractTasks: Fixing the gaps in the sales team performance (95 employees), Achievement of the Sales targets, Purchasing management.All the goals and the tasks were fulfilled successfully.

Fürth, Bayern, De

Management of commercial department Simba Dickie Group subsidiary in CIS. ( Simba Dickie Group, Germany — one of the biggest kids toys producers in Europe, www.simba-dickie-group.de)Sales Departments: National Chains, Moscow and Regional sales, CIS sales and branches in Saint-Petersburg, Kiev (Ukraine), Almaty (Kazakhstan).Marketing Department: Development and implementation of advertising campaigns and brands supporting campaigns in CIS (ATL, BTL, Trade marketing). Measurement and control performance of all marketing campaigns and their effectivness (ROI).Supply Chain Department: stock control, placing orders, reducing of the logistic costs.Main goals: Increasing of market share. Ensure sales growth and profitability.

• Management of Premium Fragrances Department – sales and marketing of brands Versace, Moschino, etc. (annual volume 100 million euro)• In subordination - brand managers, trade marketing managers, advertising and PR manager, NKAMs.• Development of sales brands in Russia.• Launch of new brands on the Russian market.• Development of marketing strategy and management of its implementation (ATL, BTL, PR - overall marketing budget more than 10 million euro ).• Development and control marketing programs effectiveness, increasing of sales and market share.• Management of assortment and pricing policies. • Purchasing and Inventory management, foreign and Russian suppliers.• Managing relationships with suppliers.• Managing relationships with key customers.• Budgeting: planning of sales and costs, increasing the level of profitability.• Improving and Development of the department structure and motivation systems of personnel.

Санкт-Петербург, Санкт-Петербург, Ru

• Supply Chain Management of retail chain - 170 perfumery and cosmetics stores, annual turnover more than 400 million euro.• Optimization of the supply chain - purchasing, warehouse operations, delivery from suppliers and to the stores.• Inventory management on the distribution centre and in retail stores.• Decrease of logistics costs.• Budgeting – planning of operating and investment costs.• M & A project: the purchase and integration of chain Douglas Rivoli.

Nizhny Novgorod, Ru

• Operational management of a large company (17 branches in Russia, the annual turnover more than 300 million euro; distribution of Procter & Gamble, Nestle, etc.; logistics services).• Increasing of sales and market share, boosting of business profitability.• Improving of business processes, reducing of costs and increasing level of the service.• Opening new branches and new lines of business.• Budgeting - Planning of operational and investment budget of the company.• Company operations were transferred to a new ERP system (SAP), warehouse operations transferred under control of WMS.• Implemented integration of Alidi and Soyuz Quadro (M&A).

• Management of commercial department of the company - purchasing, sales and trade marketing (annual turnover of more than $ 100 million).• Work with different sales channels and types of coverage – van-selling, pre-selling, direct and indirect coverage.• Increasing of sales and profitability.• Expansion of direct coverage and market share.• Relationship management with suppliers and key customers.• Development and implementation of new trade terms• Integration and development of new business «Procter & Gamble beauty» and new brands (Wella, Londa, Olay).• Development of trade marketing activity and creation of new beauty advisers department.• Implementation of new IT system «Mobile Trade» for advanced support of field staff operations.• Budgeting - Planning for incomes and expenses of commercial department.• Improving the structure of the department, increasing operational efficiency.• Improving of KPI system for sales staff.