Project manager (German imported beer brands – Erdinger, Bitburger, Franziskaner, Spaten etc.) Manage brand- and trade-marketing of the German group, overseeing $1,5M budget and 4 member team. Increase the performance via optimization of the project parameters.- Work out of strategies for product promotion- Creation and execution of federal marketing campaigns- Marketing budget cycle (planning and tracking)- Sales planning and tracking- Price policy- P&L… Show more Project manager (German imported beer brands – Erdinger, Bitburger, Franziskaner, Spaten etc.) Manage brand- and trade-marketing of the German group, overseeing $1,5M budget and 4 member team. Increase the performance via optimization of the project parameters.- Work out of strategies for product promotion- Creation and execution of federal marketing campaigns- Marketing budget cycle (planning and tracking)- Sales planning and tracking- Price policy- P&L analysis- Trainings for sales teams- Corporate and internal reporting and presentationsSelected Accomplishments- provided sustainable growth rate of EBITDA contribution for all brands of the group (average 25% vs. prev. year).- brought Oktoberfest and Maybeer on-trade promotions to the federal level and made it the most demanded activities in the market.- created unique promo-packaging N-bottles+mug,- executed biathlon sponsorship events in Khanty-Mansiysk and Sochi. Show less

Manage corporate marketing and communications functions, overseeing a $0.5M budget and 5-member team. Direct brand management, corporate positioning, product launches, advertising, sales collateral and trade marketing.• Creating and leading of marketing department• Brand portfolio development• Work out of strategies for product promotion• Creation and execution of federal marketing campaigns• Marketing budget cycle (planning and tracking)• Sales planning and… Show more Manage corporate marketing and communications functions, overseeing a $0.5M budget and 5-member team. Direct brand management, corporate positioning, product launches, advertising, sales collateral and trade marketing.• Creating and leading of marketing department• Brand portfolio development• Work out of strategies for product promotion• Creation and execution of federal marketing campaigns• Marketing budget cycle (planning and tracking)• Sales planning and tracking• Price policy• Trainings for sales teams• Corporate and internal reporting and presentationsSelected Accomplishments- built strong team of creative people (5 member).- Identified opportunities and launched new products generating $10M sales in the next 5 years.- Published product catalogs that enhance the sales reps’ understanding of complex product features and helped them sell more effectively- Created dynamic corporative web portal adding an effective sales tool for field reps.- executed federal promo events covered more than 200 on-trade outlets in more than 20 cities.- Created and launched brand of tea (B2B category). Show less

Manage corporate marketing and communications functions, overseeing a $0.3M budget and 3-member team. Direct brand management, corporate positioning, product launches, advertising, sales collateral and trade marketing.• Building and leading of marketing department• Work out of strategies for product promotion• Marketing budget cycle (planning and tracking)• Trainings for sales teams• Sales Collateral & Support• Corporate and internal reporting and… Show more Manage corporate marketing and communications functions, overseeing a $0.3M budget and 3-member team. Direct brand management, corporate positioning, product launches, advertising, sales collateral and trade marketing.• Building and leading of marketing department• Work out of strategies for product promotion• Marketing budget cycle (planning and tracking)• Trainings for sales teams• Sales Collateral & Support• Corporate and internal reporting and presentationsSelected Accomplishments- Assumed a lead role in meetings with key customers due to strengths in presentation and negotiation skills, and helped win tender for supply of beer and beverages by Key chains of outlets in the market with the turnover up to $500K.- executed regional promo events covered 50 on-trade outlets.- created web site for coffee brand which win “golden site of runet” award in 2006 (www.musetti.ru) Show less