Good day, my name is Sergey (33 years old) , I am a specialist with 10 years of experience. I am currently considering job offers. My skills and specializations in business: Management of administrative areas in the company: operational and strategic management, finance, marketing, HR:- Business process development;- Development of a strategy for the development plan for the commercial block (analysis of the market, competitors, marketing, sales, customer service); - Development of regulations for the work processes of the company, departments, employees; - Development of a motivation system for department heads, KPI;- Development and implementation of a sales strategy and regular work with clients; - Marketing analysis: SWOT, ABS, STEP, McKinsey, Benchmarking;- Digital Marketing: CPC, CPA, CPO,CTR, CPS, LTV.Companies where I worked: 2018 - 2021 Chief operating officer (COO) Lugang FMCG 2016 - 2018 Chief marketing officer (CMO) BaseStone Consulting2014 - 2016 Chief financial officer (CFO) Gazprom LLC 2011 - 2016 Chief marketing officer (CMO) Automated Systems and Budget Consulting LLC I have experience in special projects/startups 2014 - 2018 :- Project work for a large medical holding. Consulting in the field of commercial justification and marketing strategies for entering the Russian market of a telemedicine system (AI system);.- Supervising the issues of strategic planning of the service guide for the 2018 FIFA World Cup (Rostourism); - Project work with the international advertising agency AVANGARDE (Lexus, Toyota, Ford, Rosneft);- Development, implementation and control of measures to increase awareness and loyalty to the company's brands, ATL and BTL programs (clinics MEDSI)
Basestone Consulting
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Chief Marketing OfficerBasestone Consulting Jan 2016 - PresentМосква, Россия- Business process development;- Marketing analysis: SWOT, ABS, STEP, McKinsey, Benchmarking;- Digital Marketing: CPC, CPA, CPO, CTR, CPS, LTV.- Project work for a large medical holding. Consulting in the field of commercial justification and marketing strategies for entering the Russian market of a telemedicine system (AI system);.- Supervising the issues of strategic planning of the service guide for the 2018 FIFA World Cup (Rostourism); - Project work with the international advertising agency AVANGARDE (Lexus, Toyota, Ford, Rosneft);- Development, implementation and control of measures to increase awareness and loyalty to the company's brands, ATL and BTL programs (clinics MEDSI)
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Chief Operating OfficerLugang Ltd Nov 2018 - Nov 2021Москва, Россия- Business process development;- Development of a strategy for the development plan for the commercial block (analysis of the market, competitors, marketing, sales, customer service); - Development of regulations for the work processes of the company, departments, employees; - Development of a motivation system for department heads, KPI;- Development and implementation of a sales strategy and regular work with clients;
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Marketing Advisor To The CeoGazprom Energy Apr 2014 - Nov 2016Москва, Россия- Development of foreign economic relations with key partners;- Formation and protection of the marketing budget;- Preparation of reports on the marketing activities of the company;- Evaluation of the effectiveness of ways and methods of promotion; -
Chief Marketing OfficerAutomated Systems And Budget Consulting Llc Apr 2011 - Apr 2015Москва, Россия- Development of marketing plans and execution control;- Preparation of the budget for marketing activities;- Formation of department budgets and reporting on them;- Development of a strategy for promoting new products, sales tactics and promotion of the company's products- Construction of auto funnels;- Building a customer journey;- Distributes products between managers depending on the direction of the product;- Control and coordination of the work of the entire department;- Drawing up and control of plans, work schedules.
Sergey Petrov Education Details
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Business, Management, Marketing, And Related Support Services
Frequently Asked Questions about Sergey Petrov
What company does Sergey Petrov work for?
Sergey Petrov works for Basestone Consulting
What is Sergey Petrov's role at the current company?
Sergey Petrov's current role is Strategic Development and Marketing.
What schools did Sergey Petrov attend?
Sergey Petrov attended Пензенский Государственный Университет (Пгу).
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