The main task:To increase the number of orders through the company's websites.Parallel tasks:Development of new directions.The situation at the time of the start of work:1) A steady decline in the position of the site in the search.2) 0 statistics for the previous period3) A large volume of irrelevant traffic to the siteThe work carried out:1) Audit of the site and the niche in which it is located;2) Checking incoming links to filters, clearing the reference mass.3) Development of the semantic core, detailed elaboration of texts and metadata on the pages of priority categories and products. Development of technical specifications for copywriters, control and editing of their works.4) Setting goals and tracking conversions through engagement channels.5) Implementation of Schema micro-markup6) Switching to https7) Development of the site architecture8) Development and adjustment of advertising campaigns9) Trial runs of ads on social networks. networks10) Correction of the YML file upload for Yandex.Market and Google Merchant11) Adding additional sales channels & products12) Participation in tendersResult:1) The site has been cured of a large volume of useless traffic for requests "download", "free". A temporary drop in traffic, taking into account the screening out of these requests, did not affect the overall conversion in any way.2) After 2 months of work, the growth of targeted traffic appears for the first time. There is also a slight increase in conversion.3) After 6 months, a new record was set for the number of orders for the entire period of the site's existence.4) Entering the top 3 for 60% of keywords from the new semantic core5) Growing to the present dayLet's talk numbers (2015-2022 range):- over 7.5M unique users for only one website- over 16.5M views for only one website- almost 4M organic unique users- Annual revenue from only one website grew from 350K to 920K USD.- Total annual revenue grew from 800K to over 5M USD

This project started as an experiment to test possibilities of making something huge with zero budget and to test several SEO tactics (primarily On-Page SEO) with a very small team.In 3 months we received our first order, in 6 months it was almost 10 orders in total. In January 2020 we had 16 orders for just a month. And then COVID came with closed borders and we managed to find a way to continue our international deliveries.As for today we have 883 completed orders on our website with 150k usd revenue in total. Pretty decent results for the pure zero budget website project.At December 2021 we launched our worldwide, english, version of the website but not long after the launch the war began and we were cut from payments of international clients leaving only Russian market opened for us.In 2022 Melenim LLC was established in Turkey and our focus moved to the premium segmented tea and coffee market providing services worldwide and expanding our presence with marketplaces. As a part of growth we were working on offers for HoReCa and wholesale possibilities.Let's talk numbers:Traffic increase year-by-year (no ads, just organic search):2019 - 1098 unique users;2020 - 126406 unique users;2021 - 354304 unique users;2022 - 506215 unique users.As for today, this business is sold and I'm not a part of it anymore. However, I managed to increase the daily traffic over 3k / day.

Company website development and control over its creationManagement of advertising campaigns in Yandex.Direct, business concepts development.Creation of loyalty forms and expanding into new directions.Creation of semantic cores for 10 business directions and implementation on the website. Result: within the first two months, top 3 ranking in Yandex Search Engine for several priority keywords in the areas of "smart home, general contracting, ventilation design".Development of a product line for an online store.Development of marketing kits and presentations for business directions.

In the first weeks of work - seo optimization of the existing site.Creation of semantic cores in all areas of business and implementation on the site.A complete redesign of the site for the correct expansion under the semantic core while maintaining the current positions in the search results.Complete processing of photo and video content to a higher quality.Setting up and developing ads in Google and Yandex search results.Results: +60% growth in revenue in the first 3 months and continued over my working there, most of the prioritized keywords grew to top-5 of Google and Yandex search engines