Sergey Sergeev

Sergey Sergeev Email and Phone Number

Partner and Creative Strategy Director @ Russia
Russia
Sergey Sergeev's Location
Russia, Russian Federation
Sergey Sergeev's Contact Details

Sergey Sergeev work email

Sergey Sergeev personal email

n/a

Sergey Sergeev phone numbers

About Sergey Sergeev

A concept thinker with holistic strategic expertise. Skilled in branding and communications. Informed by agency, inhouse, platform, and startup experience. Red Dot and Rebrand industry awards winner. Design lover, music practitioner keen on Web3, and amateur hockey player. A significant area of my interest is complex branding systems involving strategic view, structural thinking, and end-to-end communication language

Sergey Sergeev's Current Company Details
Trendcamp Creative Collaboration

Trendcamp Creative Collaboration

Partner and Creative Strategy Director
Russia
Sergey Sergeev Work Experience Details
  • Trendcamp Creative Collaboration
    Partner And Creative Strategy Director
    Trendcamp Creative Collaboration
    Russia
  • Trendcamp Creative Collaboration
    Partner & Creative Strategy Director
    Trendcamp Creative Collaboration Dec 2022 - Present
    Trendcamp has an ambition to be a culture centric creative collaboration, from exploiting the latest tech to creating the deepest meaning. Our product is many ways immersive branding and communications with emphasis on music, digital art (AR), and short video platformsAs a strategic party I share the opinion that a true idea is always a paradox rather than a logical equation. With that in mind I dig into sociocultural trends, history, philosophy, and art so that the next case, be it branding or communications, would reveal a new cultural actor as opposed to just a cultural sponsor
  • Tiktok
    Creative Strategist
    Tiktok Dec 2019 - Dec 2022
    Moscow, Russian Federation
    – Set absolute engagement benchmarks with a few projects for the brands of Mondelēz and Pepsico– Ensured creative supervision of over 100 interactive campaigns (e.g. AR filters) worth around 10M USD – Aggregated creative practice in numerous folios, i.e. 2021 Branded Effect Typology, 2021 Official Sound Typology– As a TikTok official speaker evangelised the platform's creative opportunities at a dozen of proprietary and third party business events– Mentored up to 5 newly hired teammates and multiple cross-functional stakeholders– Facilitated the pilot launch of a livestream centric interactive ad solution for the renowned mobile shooter Standoff2– Introduced TikTok Sound Camp for brands to have access to the authentic sound of TikTok via its music talent community
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  • Leo Burnett
    Senior Account Planner
    Leo Burnett Jul 2015 - Dec 2019
    Moscow, Russian Federation
    – Provided strategic guidance for the Nestlé account incl. 2016 Nescafé brand portfolio revision– Advised General Motors on launching brand new Chevrolet Traverse and Cadillac CT6 – Devised equity communication strategies for the PepsiCo and Mondelēz brands– Supervized the product launches of Samsung and Electrolux– Shifted the perception of 0.0 beer with Baltika Beverage Co– Built Renault Arkana launch communication and outlined 2020 Renault model range strategy
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  • Private Practice
    Brand Consultant
    Private Practice Jul 2014 - Jul 2015
    Moscow, Russian Federation
    – Built strategic foundation for the Moscow Sokolniki park rebranding (2017 Red Dot Award)– Formulated visionary concept of the Shokoladnitsa cafe chain renovation (2018 Rebrand Award)– Produced a name for a key product line by the Avgust agricultural corporation– Developed Bistrodengi payday loans brand platform
  • Chik-Chpok Children'S Mobile App
    Co-Founder
    Chik-Chpok Children'S Mobile App Jun 2013 - Jul 2014
    Moscow, Russian Federation
    – Designed concept, gameplay, and ux– Won 2013 Angelhack Kiyv with the draft version of the app– Supervised 3rd party cross-platform mobile development– Used distinctive sound design based on self-made vocal samples– Created interactive offline presentation show for a number of kids events– The app got featured by App Store in the pre-school/ primary school section for a few years starting 2014 (currently undergoing a pivot)Video presentation: https://youtu.be/QSNLKGw88-AAPK file for Android: https://apkcombo.com/chik-chpok-building-letters/com.Orangesoft.ChikChpok
  • Bbdo Branding
    Senior Brand Strategist
    Bbdo Branding 2011 - 2013
    Moscow, Russian Federation
    – Built brand platforms for finance and retail industries (incl. Sber, Sportmaster)– Directed HR branding projects (e.g. KFC)
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  • Acg Media
    Senior Account Planner
    Acg Media 2007 - 2011
    Moscow, Russian Federation
    – Developed communication strategies for F&B brands (incl. Baltika Beverage Co)– Landed positioning of luxury goods (e.g. Holland&Holland rifles)
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  • Unikcom
    Strategy & Creative Lead
    Unikcom 2006 - 2007
    Moscow, Russian Federation
    – Elaborated trade promo campaigns for FMCG sector (incl. !nBev, BAT)– Designed corporate events
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  • Loyalty Partners Vostok
    Marketing Executive, Malina Loyalty Program
    Loyalty Partners Vostok 2005 - 2006
    Moscow, Russian Federation
    – Controlled malina.ru website development– Devised PR strategy and backed the hiring of PR agency
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  • Rp-Com Catering Co
    Brand Manager
    Rp-Com Catering Co 2004 - 2005
    Moscow, Russian Federation
    – Launched !nBev's Belgian Beer Café concept in Moscow under the Belleville brand– Organized gala dinner at Belleville feat. Ambassador of Belgium as guest star
  • Imageland Edelman
    Senior Manager, Strategic Planning & Business Development Department
    Imageland Edelman 2003 - 2004
    Moscow, Russian Federation
    – Explored finance, engineering, IT, FMCG, pharma, telecom, household, automotive verticals– Won 3 new accounts
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  • Imageland Edelman
    Account Manager
    Imageland Edelman 2002 - 2003
    Moscow, Russian Federation
    – Managed corporate and product PR for Cisco Systems– Assisted the launch of one of the first local digital TV services (DIVO TV)
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  • Jamilco
    Sales Associate
    Jamilco 2000 - 2002
    Moscow, Russian Federation
    – Hermes boutique– Swatch store
    View

Sergey Sergeev Skills

Brand Management Marketing Strategy Creative Strategy Advertising Strategic Communications Strategic Planning Fmcg Business Development Public Relations New Business Development Management Mobile Devices Adobe Creative Suite Sales Strategic Brand Positioning Brand Architecture Corporate Branding Consumer Insight

Sergey Sergeev Education Details

Frequently Asked Questions about Sergey Sergeev

What company does Sergey Sergeev work for?

Sergey Sergeev works for Trendcamp Creative Collaboration

What is Sergey Sergeev's role at the current company?

Sergey Sergeev's current role is Partner and Creative Strategy Director.

What is Sergey Sergeev's email address?

Sergey Sergeev's email address is cr****@****list.ru

What is Sergey Sergeev's direct phone number?

Sergey Sergeev's direct phone number is (312) 220*****

What schools did Sergey Sergeev attend?

Sergey Sergeev attended Higher School Of Economics, Lomonosov Moscow State University (Msu).

What are some of Sergey Sergeev's interests?

Sergey Sergeev has interest in Drumming.

What skills is Sergey Sergeev known for?

Sergey Sergeev has skills like Brand Management, Marketing, Strategy, Creative Strategy, Advertising, Strategic Communications, Strategic Planning, Fmcg, Business Development, Public Relations, New Business Development, Management.

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