Sergey Sharov, Mba Email and Phone Number

Country Manager / Business Unit Head (OTC + Orthopedics)products Responsible for 2 lines of business in the territory of the Russian Federationdevelopment and implementation of strategies for promotion of products on the market for groups of B2B and B2CAdministration of directions Commerceplanning and building of the whole distribution chain, production, logistics, distribution, sales, maintenance of stocksFormation of commercial policyPricingBuilding work inspection feesIndividual credit limitsMarketingMarket analysis, competitive environment, targetingfull cycle of building and implementing a marketing strategy, marketing mixMedia, digital, Social media, radio, agencies, printersorganization of advertising campaigns and control of all stages of their implementationcooperation with analytical agencies IMS, DSM + individual projectsSales ForceField service organization, levels:Field Force ManagerKAMRegional ManagerKASMedical RepresentativeOutsourcingRegistrationinitiating registration procedures for areas/Finance/Accountingfinancial analysis and justification of the effectiveness of directionspreparation of sales plans, budgetingexpenditure controlthe improvement of settlement policyresponsibility for self-sufficiencyStaffConstruction staffing personnelPersonnel developmentBuilding motivational programsOrganization of training sessionsCertification and evaluation of personnel

Elaboration of strategy of the development of a new direction in the company – segment «Pharmacy chains of Russia»Financial analysis and feasibility of the effectiveness of the direction Working out of the annual budget of the programShaping a policy, as well as instructions for implementation of the programElaboration of standard of marketing and legal documentation of the directionHolding negotiations with administrative management of the partnersAnalysis, initiation, accompanying of individual contract with a partnerControl and curation of the fulfillment of the accomplished partner relationsMaking up recommendations and accounting field force according to partnersEvaluation of activities and effectiveness of the directionCoordination of the program realization in regional representatives

Hitting the planned targets of saleManaging staff working key customers (20 employees), medical representatives (30 employees), medical consultants (70 employees)Signing and servicing of marketing agreements and delivery contracts Elaboration of effective cooperation as well as development of relations with already existing national and regional pharmacy chains Evaluation of efficiency of mutual projects and trade marketing programsDrawing up the annual budget of the department

Working out and implementation of annual programs of cooperation with pharmacy chains on the territory of RF Holding talks with top teams of the pharmacy chainsFulfillment of duly execution of contractual obligations Analysis of the market of pharmacy chains in RussiaCommunication with regional leaders of KRKA in RFSupervision over the staff work

Elaboration and realization of marketing programs in pharmacy chains Introduction into the assortment list of pharmacy chains of new products Control over inventory shortageCollection and analysis of sales data Control over work efficiency of medical representativesTraining of medical representatives

Meeting the sales planPromotion of over-the counter drugs in Moscow pharmacies Merchandising in pharmaciesHolding presentations, arranging pharmaceutical clubs for targeted groups, participation in exhibitions