Analytics Team Lead
CurrentProject - Marketplaces:+ Managed and supported a team of analysts, ensuring effective task execution and achievement of KPIs.+ Implemented and trained the team in using Jira, organizing work through Scrum sprints.+ Developed and implemented economic strategies through unit economics of the product matrix.+ Optimized the current assortment to increase sales volume using RFM analysis and developing reports with risk signals of key performance indicators.+ Set up processes for… Show more Project - Marketplaces:+ Managed and supported a team of analysts, ensuring effective task execution and achievement of KPIs.+ Implemented and trained the team in using Jira, organizing work through Scrum sprints.+ Developed and implemented economic strategies through unit economics of the product matrix.+ Optimized the current assortment to increase sales volume using RFM analysis and developing reports with risk signals of key performance indicators.+ Set up processes for data collection via APIs from Yandex, Ozon, and Wildberries platforms, followed by loading data into the Greenplum data warehouse.+ Developed reports for analyzing the effectiveness of promotional campaigns on platforms (CR, CTR, CPO, ARPU, ROI, DRR).+ Created and implemented a bidder for managing bids and automatically replenishing the promotional campaign budget, resulting in over 100% increase in orders on weekends.+ Developed Python scripts that automatically extract data via APIs and convert it into Excel. This enabled colleagues to independently obtain data without involving analysts' time.Technical stack:Knime, SQL PL/Greenplum, Python: pandas, numpy, seaborn, matplotlib, request, sqlalchemy Show less