• Creation of advertising campaigns and analytics;• Development of a strategy, content plan, media plan;• Working with course creators and promoting through their channels;• Sales through the B2B and B2C sector website;• Building a communications system, key value propositions and target sales segments, choosing an optimal market strategy;• Regular, constructive and detailed feedback to product teams regarding materials, training programs, portal functionality;• Leadership and active participation in commercial matters.

- Implement pilot projects of new channels and tools;- Search and evaluation of new traffic sources and development of online campaigns;- Digital environment and key customer groups analysis;- Development and implementation of multi-channel Internet marketing strategy in alignment with marketing team;- Efficiency analysis of promotion channels, track performance and strategy revision;- Supervising of content creation and adaptation by marketing team and copywriters;- Reputation management of brands.

- Implementation of multi-channel Internet marketing strategy;- Efficiency analysis of promotion channels and digital environment;- Channel optimization and deployment of priority channels;- Managing websites redesign, optimization and content creation;- Supporting marketing team in digital technology.

- Key customer groups analysis and Internet reputation management of brands;- Channel optimization and deployment of priority channels;- Product websites redesign and optimization (Rx and OTC);- Managing digital agencies and content creation;- Supporting marketing team in digital technology.

- Supervise coordination between the HQ and affiliated companies, communicate with Russian HQ;- Holding Committee and meetings of the Board of Directors and Shareholder meetings;- Ensure proper governance execution of the management body’s rulings; - Information support of regulatory control over the affiliated companies, including contribute to the business plans from subsidiaries, approving and executing budgets, investment projects, reaching sales targets, receivables and maintaining corporate standards.